Marketing strategist, web geek, teacher, speaker and consultant in higher education.
Burlington, Vermont Area
- Current
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- Adjunct Faculty at Champlain College
- President & Principal Consultant at DoJo Web Strategy
- Staff Writer at .eduGuru
- Owner/Blogger at KarlynMorissette.com
- Web Producer at Dartmouth College
- Past
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- Interactive Recruitment Manager at Norwich University
- Assistant Director of Admissions at Norwich University
- External Relations Assistant at Harvard Graduate School of Education
- Education
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- Dartmouth College
- Norwich University
- Boston University
- Recommended
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16 people have recommended Karlyn - Connections
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140
connections
- Industry
- Higher Education
- Websites
Karlyn Morissette’s Summary
Karlyn Morissette is an electronic communications innovator and a thought leader in higher education. As the President & Principal Consultant of DoJo Web Strategy, she helps colleges to develop and execute goal-driven web strategies to enhance their online marketing efforts. She is an invited speaker at conferences around the country and her blogs, www.karlynmorissette.com and www.doteduguru.com (where she is one of six staff writers), are two of the most-read higher education blogs on the web. Both have been nominated for a 2009 eduStyle award for best higher education blog.
While many offer advice from the sidelines, Karlyn has been there and done it as a practitioner in real-world higher education settings. She brings with her over a decade of web development experience and six years of proven success in implementing web marketing strategies in both admissions and fundraising offices, all while given limited resources and navigating institutional politics. Her areas of expertise include general web development, email marketing, blogging and social media as marketing tools.
Karlyn holds a BS in Communication from Boston University and an MBA from Norwich University. She lives in Norwich, Vermont with her two ferrets Monkey and Scampi.
Karlyn Morissette’s Specialties:
Email marketing, blogging (for use as a marketing tool), social media, general web and e-marketing strategy.
Karlyn Morissette’s Experience
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Adjunct Faculty
Champlain College
(Educational Institution; Education Management industry)
June 2009 — Present (2 months)
Teaching Internet Marketing beginning October 2009
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President & Principal Consultant
DoJo Web Strategy
(Marketing and Advertising industry)
December 2008 — Present (8 months)
DoJo offers goal-driven web strategy for colleges and universities. From admissions to current student programs to alumni relations and fundraising, DoJo will work with you to come up with custom web strategy plans for your institution that make sense based on what you are trying to achieve, your resources and budget. DoJo also assists on the tactical side in areas such as email marketing, blogging and social media integration with your current marketing tactics. Current clients include Johnson State College, Marist College and Davenport University.
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Staff Writer
.eduGuru
(Higher Education industry)
July 2008 — Present (1 year 1 month)
I regularly publish articles on web marketing strategy on doteduguru.com as a member of the six-person writing team. .eduGuru is one of the most read blogs in higher education and is a member of the BlogHighEd community. It has been nominated for the 2009 eduStyle award for best higher education blog, to be presented at an awards ceremony in July 2009.
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Owner/Blogger
KarlynMorissette.com
(Higher Education industry)
January 2008 — Present (1 year 7 months)
I regularly publish content of interest to the higher education community about web and email marketing strategy, business strategy and the industry in general. KarlynMorissette.com is one of the most read blogs in higher education and is a member of the BlogHighEd community. It has been nominated for the 2009 eduStyle award for best higher education blog, to be presented at an awards ceremony in July 2009.
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Web Producer
Dartmouth College
(Educational Institution; Higher Education industry)
November 2007 — Present (1 year 9 months)
At Dartmouth, I am part of a two-person web team serving the Development Office and its fundraising efforts. My responsibilities include:
-Managing multiple web properties as part of a $1.3 billion campaign
-Advise internal clients on web, email and social media marketing strategy
-Develop and distribute reports documenting the results of web marketing efforts
-Web production work -
Interactive Recruitment Manager
Norwich University
(Educational Institution; Higher Education industry)
June 2005 — November 2007 (2 years 6 months)
As the Interactive Recruitment Manager, I was in charge of developing and implementing a comprehensive web marketing program for the purpose of admissions. The program I developed met every major goal it set out to achieve, including increasing online undergraduate applications by 50% within two years. My responsibilities included:
-Creating and execution of an in-depth admissions email marketing strategy for prospective students and their families
-Implementation and management of student blogs on the university's website
-Management of the admissions web presence, as well as acting as a content contributor for other areas of the site and a senior member of the university's web team
-Manager of student employees and of the admissions counseling staff as it pertained to their involvement with the interactive recruitment plan -
Assistant Director of Admissions
Norwich University
(Educational Institution; Higher Education industry)
August 2003 — May 2005 (1 year 10 months)
My responsibilities included:
-Managed and evaluated 400 applications each year, keeping in constant contact with prospective students and their families throughout the admissions process.
-Organized and executed recruitment travel schedules in both the Fall and Spring semesters.
-Coordinated Admissions’ efforts pertaining to the launch of the new Norwich University Web site in 2004. Created and edited new content for the admissions section and contributed to Corps of Cadets and Traditional Student sections. Worked with Branding Implementation Manager to enhance online recruitment objectives.
-Supervised 15-20 student employees of the Norwich University Phone Bank, an organization responsible for the cultivation and recruitment of prospective students. -
External Relations Assistant
Harvard Graduate School of Education
(Educational Institution; 5001-10,000 employees; Higher Education industry)
2002 — 2003 (1 year)
Karlyn Morissette’s Education
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Dartmouth College
Master of Arts in Liberal Studies , 2009 — 2012 (expected)
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Norwich University
Master of Business Administration , 2005 — 2007
Overall GPA: 4.0, graduated with honors
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Boston University
Bachelor of Science in Communication , Public Relations , 1999 — 2003
Additional Information
Karlyn Morissette’s Websites:
Karlyn Morissette’s Honors:
Speaker: CASE District V Conference, December 2009
Speaker: American Marketing Association's Symposium on the Marketing of Higher Education, November 2009
Track Author and Speaker: eduWeb Conference, July 2009.
Speaker: SUNY CUAD Conference, June 2009.
Faculty: CASE Marketing, Communications and Technology Conference, April 2009. Named a Faculty Star for ratings of over 4.5 out of 5.0.
Speaker: Higher Ed Experts Webinar, March 2009.
Speaker: Higher Ed Experts Webinar, December 2008.
Speaker: American Marketing Association's Symposium on the Marketing of Higher Education, November 2008. It was featured in TargetX's Email Minute newsletter: http://blogs.targetx.com/targetx/emailminute/?p=216
Speaker: Stamats Integrated Marketing Conference, November 2008.
Speaker: eduWeb Conference, July 2007.
Featured in TargetX's Email Minute Newsletter for my work with student blogging in higher education: http://blogs.targetx.com/targetx/emailminute/?p=146
Karlyn Morissette’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
