Marketing strategist, higher ed web geek, teacher, consultant, speaker, writer, ferret lover
Burlington, Vermont Area
- Current
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- Adjunct Faculty at Champlain College
- Director of Marketing Communications at Fire Engine RED
- President & Principal Consultant at DoJo Web Strategy
- Staff Writer at .eduGuru
- Owner/Blogger at KarlynMorissette.com
- Past
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- Web Producer at Dartmouth College
- Interactive Recruitment Manager at Norwich University
- Assistant Director of Admissions at Norwich University
- External Relations Assistant at Harvard Graduate School of Education
- Education
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- Norwich University
- Boston University
- Recommended
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16 people have recommended Karlyn - Connections
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192
connections
- Industry
- Higher Education
- Websites
Karlyn Morissette’s Summary
Karlyn Morissette is a thought leader and innovator in higher education. With over 12 years of web experience (half spent working exclusively on higher education web marketing initiatives), she helped pioneer many of the web strategies considered best practice today. Karlyn currently holds three positions:
-As the Director of Marketing Communications at Fire Engine RED, she helps admissions offices execute integrated marketing campaigns as a part of student search.
-As the President and Principal Consultant of DoJo Web Strategy, she helps universities integrate goal-driven web strategies into their marketing plans.
-As Adjunct Faculty for Internet Marketing at Champlain College, she is helping to mold the next generation of web marketers.
Karlyn is an invited speaker at conferences around the country and publishes regularly as a staff writer on .eduGuru. She holds a Bachelor of Science in Communication from Boston University and a Master of Business Administration from Norwich University.
To quote a friend of hers: “Karlyn is a super rad ninja marketing genius who will make your target demographic submit to your every whim through sheer willpower. Oh, and she’s smarter than you.” We’re not sure about the smarter part, but “super rad ninja” is true enough.
Karlyn Morissette’s Specialties:
Email marketing, blogging (for use as a marketing tool), social media, general web and marketing strategy.
Karlyn Morissette’s Experience
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Adjunct Faculty
Champlain College
(Educational Institution; Education Management industry)
September 2009 — Present (3 months)
Teaching Internet Marketing beginning October 2009
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Director of Marketing Communications
Fire Engine RED
(Privately Held; Internet industry)
August 2009 — Present (4 months)
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President & Principal Consultant
DoJo Web Strategy
(Marketing and Advertising industry)
December 2008 — Present (1 year )
DoJo offers goal-driven web strategy for colleges and universities. From admissions to current student programs to alumni relations and fundraising, DoJo will work with you to come up with custom web strategy plans for your institution that make sense based on what you are trying to achieve, your resources and budget. DoJo also assists on the tactical side in areas such as email marketing, blogging and social media integration with your current marketing tactics.
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Staff Writer
.eduGuru
(Higher Education industry)
July 2008 — Present (1 year 5 months)
I regularly publish articles on web marketing strategy on doteduguru.com as a member of the six-person writing team. .eduGuru is one of the most read blogs in higher education and is a member of the BlogHighEd community. Winner of the 2009 eduStyle award for best higher education blog.
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Owner/Blogger
KarlynMorissette.com
(Higher Education industry)
January 2008 — Present (1 year 11 months)
I regularly publish content of interest to the higher education community about web and email marketing strategy, business strategy and the industry in general. KarlynMorissette.com is one of the most read blogs in higher education and is a member of the BlogHighEd community. Nominee for the 2009 eduStyle award for best higher education blog.
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Web Producer
Dartmouth College
(Educational Institution; Higher Education industry)
November 2007 — August 2009 (1 year 10 months)
At Dartmouth, I am part of a two-person web team serving the Development Office and its fundraising efforts. My responsibilities include:
-Managing multiple web properties as part of a $1.3 billion campaign
-Advise internal clients on web, email and social media marketing strategy
-Develop and distribute reports documenting the results of web marketing efforts
-Web production work -
Interactive Recruitment Manager
Norwich University
(Educational Institution; Higher Education industry)
June 2005 — November 2007 (2 years 6 months)
As the Interactive Recruitment Manager, I was in charge of developing and implementing a comprehensive web marketing program for the purpose of admissions. The program I developed met every major goal it set out to achieve, including increasing online undergraduate applications by 50% within two years. My responsibilities included:
-Creating and execution of an in-depth admissions email marketing strategy for prospective students and their families
-Implementation and management of student blogs on the university's website
-Management of the admissions web presence, as well as acting as a content contributor for other areas of the site and a senior member of the university's web team
-Manager of student employees and of the admissions counseling staff as it pertained to their involvement with the interactive recruitment plan -
Assistant Director of Admissions
Norwich University
(Educational Institution; Higher Education industry)
August 2003 — May 2005 (1 year 10 months)
My responsibilities included:
-Managed and evaluated 400 applications each year, keeping in constant contact with prospective students and their families throughout the admissions process.
-Organized and executed recruitment travel schedules in both the Fall and Spring semesters.
-Coordinated Admissions’ efforts pertaining to the launch of the new Norwich University Web site in 2004. Created and edited new content for the admissions section and contributed to Corps of Cadets and Traditional Student sections. Worked with Branding Implementation Manager to enhance online recruitment objectives.
-Supervised 15-20 student employees of the Norwich University Phone Bank, an organization responsible for the cultivation and recruitment of prospective students. -
External Relations Assistant
Harvard Graduate School of Education
(Educational Institution; 5001-10,000 employees; Higher Education industry)
2002 — 2003 (1 year )
Karlyn Morissette’s Education
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Norwich University
Master of Business Administration , 2005 — 2007
Overall GPA: 4.0, graduated with honors
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Boston University
Bachelor of Science in Communication , Public Relations , 1999 — 2003
Additional Information
Karlyn Morissette’s Websites:
Karlyn Morissette’s Groups:
Edu Web, uwebd
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Obama for America -
UWEBD - University Web Developers -
Boston University Alumni -
eduWeb Conference -
Myers-Briggs Type Indicator® Assessment (MBTI®) -
Digital Communications Marketing in Higher Education -
MarketingProfs -
Boston University - College of Communication -
I Blog! - People with this icon have a blog - and they link to it from their profile -
HighEdWeb Conference -
Inside Higher Ed -- The New Conversation -
Web 2.0 for Higher Education -
Council for Advancement and Support of Education -
CASE CMT Conference group -
COM Connection
Karlyn Morissette’s Honors:
Speaker: CASE District V Conference, December 2009
Speaker: American Marketing Association's Symposium on the Marketing of Higher Education, November 2009
Track Author and Speaker: eduWeb Conference, July 2009.
Speaker: SUNY CUAD Conference, June 2009.
Faculty: CASE Marketing, Communications and Technology Conference, April 2009. Named a Faculty Star for ratings of over 4.5 out of 5.0.
Speaker: Higher Ed Experts Webinar, March 2009.
Speaker: Higher Ed Experts Webinar, December 2008.
Speaker: American Marketing Association's Symposium on the Marketing of Higher Education, November 2008. It was featured in TargetX's Email Minute newsletter: http://blogs.targetx.com/targetx/emailminute/?p=216
Speaker: Stamats Integrated Marketing Conference, November 2008.
Speaker: eduWeb Conference, July 2007.
Featured in TargetX's Email Minute Newsletter for my work with student blogging in higher education: http://blogs.targetx.com/targetx/emailminute/?p=146
Karlyn Morissette’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
