Karl Schmieder MS MFA || TopLinked.com

Current

Managing Partner at MessagingLab

Past

Freelance Writer at IconNicholson
Freelance Writer at Biopure
Naming Consultant at Openwave

Vice President at GCI Group
Branding+Naming Consultant at Yahoo!
VP Digital Branding at Reset/Xceed
[Freelance] at Biotech Communications
AVP Marketing Communications at Noonan/Russo Communications
Sr. Account Executive at GTFH Public Relations
Account Executive at GBSM

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7 more...

Education

Naropa University
University of California, Riverside
UC Riverside

St. Bonaventure HS
College Champittet, Lausan

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2 more...

Recommended

4 people have recommended Karl

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Karl Schmieder MS MFA || TopLinked.com’s Summary

Karl Schmieder [link2karl@gmail.com] LinkedIn LION 12K+ connections. I welcome your Invites to Connect: link2karl@gmail.com

TELL THE STORY. SELL YOUR PRODUCT.
I am an in-demand marketing strategist and copywriter for biotechnology, life sciences, medical device, pharmaceutical, entertainment and high technology companies.

My goal is always to develop the right strategic messages, write about them, then find the right delivery methods to reach your audience. Rinse. Repeat. Works every time.

I consult to start-ups and Fortune 500 companies.

My strategies have helped sell millions in products. My copy has helped startups raise millions in funding. Traditional direct marketing, online marketing and the use of social networks are specialties.

I am available on a limited basis.
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KEYWORDS: Award-winning writer | BIG PICTURE STRATEGIST | BIO-IT | Biomaterials | Biotechnology | Branding | Communications | CREATIVE | Connector | direct marketing | drug writer | eHealth | FUTURIST | Genomics | Health Information Technology | innovator | Life sciences | manufactured body parts | MARKETING | Marketing communications | Medical devices |Namer Naming | Open Networker 14K+: GOAL LI Top 50 | Organ regeneration | Panama | PEACEJAM | Pharmaceuticals | POLYGLOT: Native Spanish, French fluent; some German, Italian, Portuguese; studied Finnish, Nahuatl, Sanskrit; Mandarin next | PR | SCIENCE FICTION | Science TRANSLATOR | stem cells | social networker | Surfer | Ventura | William Gibson’s business models | WRITER | Yogi

LINKEDIN KEYWORDS: LinkedIn SuperUser, TopLinked, TopLinked.com, My Link 500, MyLink500, MyLink500.com, My Linking Power Forum, MLPF, MyLinkingPowerForum.com, [LION], LION, L.I.O.N., LION = LinkedIn Open Networker, LION stands for LinkedIn Open Networker.

Twitter.com/karls_mlab

Karl Schmieder MS MFA || TopLinked.com’s Specialties:

Strategy, positioning, branding, naming and marketing of products and companies.

Award-winning healthcare and medical copywriting for biotechnology, life sciences, medical device, high technology and media companies.

MARKETING CREATIVITY AND INNOVATION ON DEMAND.

link2karl@messaginglab.com

Karl Schmieder MS MFA || TopLinked.com’s Experience

Managing Partner

MessagingLab

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2001 — Present (8 years 3 months)

Naming, branding and marketing communications focused on the high technology, health information technology and life sciences industries. Clients have included Biopure, BMS, Conde Nast, Gambro BCT, Genentech, Intel Digital Health, Logitech, Openwave, Sony PlayStation, Stryker, Tm Bioscience, XDx and Yahoo! among others.
Freelance Writer

IconNicholson

(Public Company; 51-200 employees; Internet industry)

July 2007 — July 2008 (1 year 1 month)

Rewrote Reyataz.com
Freelance Writer

Biopure

(Public Company; 201-500 employees; Biotechnology industry)

March 2007 — November 2007 (9 months)
Naming Consultant

Openwave

(Public Company; 1001-5000 employees; OPWV; Computer Software industry)

January 2007 — May 2007 (5 months)
Vice President

GCI Group

(Public Company; 501-1000 employees; Public Relations and Communications industry)

2005 — 2006 (1 year)

Provided messaging, strategy development and copywriting for Intel Digital Health.

Provided copywriting and media support to launch Merck's Januvia.

Provided copywriting and media support to launch Genentech's Lucentis.
Branding+Naming Consultant

Yahoo!

(Public Company; 10,001 or more employees; YHOO; Internet industry)

2004 — 2006 (2 years)
VP Digital Branding

Reset/Xceed

(Public Company; 201-500 employees; Internet industry)

October 1998 — April 2001 (2 years 7 months)

Digital branding and web development firm. Responsible for new business activities (>$22 million landed) and digital branding for companies such as PlanetHollywood, Readers Digest Health, and UBS, among others.
[Freelance]

Biotech Communications

(Privately Held; 1-10 employees; Public Relations and Communications industry)

February 1997 — October 1998 (1 year 9 months)

Freelance writer serving the biopharmaceutical and medical device industry. Clients included Cardiac Assist Technologies, Sciens Communications, Novartis, Porter Novelli (agency), and Searle, among others.
AVP Marketing Communications

Noonan/Russo Communications

(Privately Held; 11-50 employees; Public Relations and Communications industry)

May 1994 — February 1997 (2 years 10 months)

Marketing communications strategist and writer serving the healthcare and biotechnology industries. Developed communications strategies, key messages and collateral pieces including annual reports, backgrounders, press releases, company and product fact sheets, and web sites. Launched online division. Clients included: Advanced Polymer Systems, Biora, Cantab, Cerus, Community Care of America, Cubist Pharmaceuticals, deCode Genetics, Eclipse, Gencell, Genset, Gliatech, Health Management Associates, Hybridon, InPhyNet Medical Management, Inc., Millennium Pharmaceuticals, Neurocrine, Neurogen, Orchid, Pharmos, Qiagen, Ribozyme Pharmaceuticals, Zonagen, among others.
Sr. Account Executive

GTFH Public Relations

(Public Relations and Communications industry)

May 1993 — May 1995 (2 years 1 month)

Risperdal - Helped launch this best-selling antipsychotic drug by creating the press materials and pitching the media.

Flumadine - Helped launch this anti-flu medication.

Taxotere - Provided pre-launch communications counsel to the Rhône-Poulenc Rorer team.
Account Executive

GBSM

(Privately Held; 11-50 employees; Public Relations and Communications industry)

July 1990 — March 1993 (2 years 9 months)

Community-based public relations.

Karl Schmieder MS MFA || TopLinked.com’s Education

Naropa University

MFA , Creative Writing & Poetics , 1990 — 1992
University of California, Riverside

MS , Biochemistry , 1985 — 1986
UC Riverside

BS , Biochemistry , 1985
St. Bonaventure HS

HS , 1979 — 1981
College Champittet, Lausan

H.S. , French , 1978 — 1979

Additional Information

Karl Schmieder MS MFA || TopLinked.com’s Websites:

Karl Schmieder MS MFA || TopLinked.com’s Interests:

New technologies - especially energy, medical, life sciences and communications technologies. Foreign Language Ability: I am a native Spanish speaker, am fluent in French, have studied German, Italian and Portuguese at the intermediate level. I have also studied Finnish, Nautl, Sanskrit and I am working on Mandarin. I value international business contacts. International real estate investing and global deal flow. Literature, music and movies.