Karl Pearson-Cater

Current

• Director of Operations at MinnPost.com

Past

• Product Management Supervisor at Star Tribune
• Web Operations Product Manager at Village Voice Media
• Web Director at City Pages

• Web Master at City Pages
• Graphic Designer at City Pages

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Recommended

3 people have recommended Karl

Connections

297 connections

Industry

Publishing

Karl Pearson-Cater’s Experience

• Director of Operations

  MinnPost.com

  (Non-Profit; Publishing industry)

  May 2008 — Present (1 year 7 months)

• Product Management Supervisor

  Star Tribune

  (Privately Held; 1001-5000 employees; Online Media industry)

  January 2007 — May 2008 (1 year 5 months)

  - Responsible for managing the development, maintenance and quality assurance of online verticals including Star Tribune Shopping, Pets, and Classifieds
  - Formulate strategies, priorities and tactical plans to meet strategic objectives set by leadership
  - Work closely with vendors to accurately communicate initiatives and to ensure expectations are met

• Web Operations Product Manager

  Village Voice Media

  (Privately Held; 51-200 employees; Online Media industry)

  March 2006 — December 2006 (10 months)

  Worked with corporate managers and regional publishers to build successful online products in 17 markets nationwide (including City Pages in Minneapolis).
  - Responsible for the processes, development, execution, and vision for online products
  - Collaborated with Ad Operations to implement online sales strategies that maximize local and national revenue
  - Conceptualized and managed the development of innovative traffic-building strategies
  - Monitored site traffic and trends to determine necessary adjustments to ensure success of web initiatives

• Web Director

  City Pages

  (Privately Held; 51-200 employees; Online Media industry)

  May 1999 — March 2006 (6 years 11 months)

  Managed all aspects of web systems for www.citypages.com.
  - Conceptualized, developed and implemented new online products and revenue streams
  - Conceptualized, developed and implemented intranet applications that streamlined workflow and improved efficiency
  - Managed online staff and oversaw web site content updates
  - Administered all server software and hardware

• Web Master

  City Pages

  (Privately Held; 11-50 employees; Newspapers industry)

  May 1997 — May 1999 (2 years 1 month)

  - Updated www.citypages.com content and administered web server and databases
  - Developed custom applications to streamline weekly updates of citypages.com and the print edition
  - Created online advertising campaigns for clients

• Graphic Designer

  City Pages

  (Privately Held; 11-50 employees; Newspapers industry)

  January 1995 — May 1997 (2 years 5 months)

  - Designed print ads for clients
  - Developed digital filing procedures for scanning and cataloging logos and photos during transition to all electronic publishing