National Creative Director - Digital at Rediffusion - Y&R
Bombay Area, India
National Creative Director - Digital at Rediffusion - Y&R
Bombay Area, India
At Rediffusion YR since November 2008, Karl is creating an environment and mentoring a team to listen, understand and engage brands and their fans in relevant, original and profitable digital conversations. Previously at Arc Worldwide / Leo Burnett he was Executive Creative Director – Digital with a mandate to leverage Web 2.0 and new media across big campaignable ideas. Prior to this Karl was the National Creative Director at Tribal DDB India, where he worked on creating brand demand using the online space.
Karl has won numerous awards at Cannes, Webby, One Show, New York Festivals, Asia Pacific Adfest, Abby and AAAI, including the 1st Indian Cyber Shortlist at Cannes 2006 for Timesjobs, the 1st Indian Webby award for a simple and intuitive multilingual portal for Life Insurance Corporation of India, the 1st Bronze Cyber Lion at Cannes 2008 and India’s first Silver Pencil at the One Show Interactive 2009 for an Online campaign “highlighting what's important” for Luxor Highlighters.
Karl was on the Cannes Cyber Lions, ADFEST Cyber Lotus, Asia Interactive Awards, Abby Awards and Yahoo Uncannies Jury. A frequent speaker at industry conferences and advertising seminars Karl has also held lectures and workshops with young management and advertising professionals.
A true pioneer in the digital medium, Karl was awarded “Young communicator 2008” by Symbiosis Institute of Media and Communication, Pune for outstanding contribution in the field of media and communication in India.
Karl combines a deep understanding of people, culture, trends, ideas, brands and new media with strategic, creative and technology skills, underpinned with an innate sensibility for social media, usability, design and content.
1 Bronze – Cannes Cyber Lion 2008 (Global)
Finalist – Cannes Cyber Lion 2007 (Global)
Finalist – Cannes Cyber Lion 2006 (Global)
Finalist – One Show 2007 (Global)
Finalist – New York Festival 2006 (Global)
Peoples Voice - Webby awards 2007 (Global)
Peoples Choice – Webby awards 2006 (Global)
1 Silver and 2 Bronze – Asia Pacific Advertising Festival 2006 (Asia - Pacific)
1 Gold, 1 Silver and 2 Bronze – Goafest AAAI 2006 (India)
1 Silver - Goafest AAAI 2007 (India)
1 Gold , 4 Bronze and 2 finalists – Goafest AAAI 2006 (India)
1 Silver - Abby Awards 2006 (India)