Executive Creative Director - Digital at Arc Worldwide / Leo Burnett
Bombay Area, India
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- Executive Creative Director - Digital at Arc Worldwide / Leo Burnett
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Karl Gomes karl.gomes@gmail.com’s Summary
The future belongs to the brave. And brave are the ones who defy the rules.
After dabbling for a couple of years in print as a design consultant, Karl boldly stepped into the interactive space in 1998. A time when the digital medium was still at a teething stage in India. He joined Tribal DDB India in 2004 with the mandate of bringing Web 2.0 ideas to build brands. Under his leadership as National Creative Director, Tribal DDB India won its first international digital award in 2006 at Asia Pacific Adfest followed by Cannes, One Show, New York Festivals, Webbys and national awards like the Abby and AAAI. He kept the momentum going in 2007 with more local and international wins.
Karl believes that the time is now for advertising 2.0 where brands can have transparent dialogues with their customers, reacting to market trends and events, while agencies can monitor and optimise their efforts aided by the internet and its many tools.
Now at Arc Worldwide India and Leo Burnett India since August 2007, his goal is to create an environment in which big, bold and daring ideas can flourish. A true pioneer in the digital medium, he now engages consumers in a media neutral space.
Karl Gomes karl.gomes@gmail.com’s Specialties:
Karl has worked across categories on very exciting brands such as P&G, British Telecom, MTV India, VH1, Honda, Citibank, Air India, Reliance ADA Group, TimesJobs.com, LIC India, Paras Pharmaceuticals, IIM Ahmedabad, Allen Solly, Van Heusen, Louis Philippe, Peter England, Zenith Computers, Casio and Yatra.com and consistently delivered effective, strategic and creative ideas in the new media space.
Karl Gomes karl.gomes@gmail.com’s Experience
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Executive Creative Director - Digital
Arc Worldwide / Leo Burnett
(Public Company; 1-10 employees; Marketing and Advertising industry)
August 2007 — Present (10 months)
Arc Worldwide is a global marketing-services company aligned with Leo Burnett and part of the Publicis Groupe network. While Arc provides marketing services spanning interactive, out of home, shopper marketing, events and promotions my mandate is to leverage Web 2.0 and new media with some big campaignable ideas through a unique fusion of creativity + accountability that we call Practical Magic.™
Additional Information
Karl Gomes karl.gomes@gmail.com’s Websites:
Karl Gomes karl.gomes@gmail.com’s Groups:
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Online Advertising Professionals member -
Media & Entertainment Professionals Worldwide member
Karl Gomes karl.gomes@gmail.com’s Honors:
Finalist – Cannes Cyber Lion 2007 (International)
Finalist – Cannes Cyber Lion 2006 (International)
Finalist – One Show 2007 (Intenational)
Finalist – New York Festival 2006 (International)
Peoples Voice - Webby awards 2007 (International)
Peoples Choice – Webby awards 2006 (International)
1 Silver and 2 Bronze – Asia Pacific Advertising Festival 2006 (Asia - Pacific)
Silver - Goafest AAAI 2007 (India)
1 Gold , 4 Bronze and 2 finalists – Goafest AAAI 2006 (India)
Silver - Abby Awards 2006 (India)
Karl Gomes karl.gomes@gmail.com’s Contact Settings
Interested In:
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