Connector
Greater Los Angeles Area
- Current
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- Principal at Karina Grotz Entertainment Consulting
- Business Development at ETCHSTAR LLC
- Ambassador of Sole at TOMS Shoes
- Education
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- UCLA
- Recommended
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10 people have recommended Karina - Connections
-
500+
connections
- Industry
- Entertainment
- Websites
Karina Grotz’s Summary
A marketing & business development connector specialized in helping brands maximize their visibility thru entertainment marketing, brand integration and product placement in film, television and online media.
Most recently, Karina partnered with her friend, film producer Ben Katz to start Etchstar.com, an on-demand customization company. Etchstar uses high precision laser technology to engrave iPods, laptops, cell phones, Moleskine Notebooks, metal business cards and more.
In 2006 Karina helped her friend Blake Mycoskie (another serial entrepreneur) launch TOMS Shoes, an innovative footwear start-up and leader in the world of socially conscious enterprise while also working as a content acquisitions executive at NextMedium-- a tech start-up developing analytics and valuation methodologies around a marketplace platform to enable entertainment companies and advertisers to define, measure and manage brand integration and product placement.
Prior to NextMedium, Karina was an executive at an LA based product placement agency where she created and executed branding strategies on behalf of clients by working with Hollywood studio executives and producers on their various entertainment properties. She also spent six years at Miramax Films where she played an integral role in starting the television division of the company before being promoted over to the film side as a production executive in charge of product placement for all theatrical, television and direct-to-video projects. Karina started her career in entertainment in the TV Packaging Department at the William Morris Agency after a two year college internship at Lifetime Television in Longform Programming & Development.
Karina Grotz’s Education
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UCLA
BA, Art History, January 1992 — June 1995
- Activities and Societies:
- UCLA Women's Soccer, Alpha Delta Pi Sorority
