Karen Webster-Dunn

Current

• Director at Wishful Visions Limited

Past

• Head of Marketing Projects at ING Direct
• Head of Experiential Marketing & Sponsorship at ING Direct
• Marketing Manager at Alpha Retail Trading

• Account Manager at AirMiles
• Account Manager at Marketing Triangle
• Assistant Promotions Manager at Sony

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Education

• University of Brighton

Recommended

4 people have recommended Karen

Connections

41 connections

Industry

Marketing and Advertising

Websites

• My Website

Karen Webster-Dunn’s Summary

- Creation and implementation of regional, national, pan European strategic marketing plans
- Full marketing mix experience from product management to communications programmes
- Concept development, creative briefing, media planning, production, analysis and evaluation
- Identification, negotiation and development of sponsorship and third party relationships

Karen Webster-Dunn’s Specialties:

Interim Manager in Marketing Communications

Karen Webster-Dunn’s Experience

• Director

  Wishful Visions Limited

  (Privately Held; Marketing and Advertising industry)

  October 1995 — Present (14 years 2 months)

  Providing interim marketing and consultancy services:B2B and B2C across all business sectors.
  I have just finished a project with Lloyds Banking Group communicating strategy, vision and values to leadership and staff post acquisition of HBOS.

• Head of Marketing Projects

  ING Direct

  (Marketing and Advertising industry)

  2007 — 2008 (1 year )

  Management of business wide projects - decision maker for marketing elements

• Head of Experiential Marketing & Sponsorship

  ING Direct

  (Marketing and Advertising industry)

  2002 — 2007 (5 years )

  Set up ING Direct marketing department with business directors. Set up and managed experiential marketing programmes with RHS, Channel4, Renault, ING Formula 1 and affinity partners.

• Marketing Manager

  Alpha Retail Trading

  (Marketing and Advertising industry)

  1994 — 1995 (1 year )

  Created and managed new concepts with buyers and translated customer needs into effective business plans.

• Account Manager

  AirMiles

  (Marketing and Advertising industry)

  February 1993 — October 1994 (1 year 9 months)

  Responsible for managing customer loyalty programmes for BA Partners: Hilton, Marriott, Radisson Edwardian, Ritz Carlton, Mandarin Oriental, Hertz, Travelex, BCP

• Account Manager

  Marketing Triangle

  (Marketing and Advertising industry)

  1991 — 1993 (2 years )

  Client liaison and account development for BT,Kellogg's, Fiat, Barnado's, Safeway, Daily Mail

• Assistant Promotions Manager

  Sony

  (Public Company; SNE; Consumer Electronics industry)

  1986 — 1990 (4 years )

  Assistant Promotions Manager - set up advertising and promotions for Sony Media. Assistant Product Manager for 8mm and VHS tape. Marketing Assistant - managed independent account sector, Sony Centres and National Accounts marketing

Karen Webster-Dunn’s Education

• University of Brighton

  Business Studies , Business Studies , 1982 — 1985

Additional Information

Karen Webster-Dunn’s Websites:

• My Website

Karen Webster-Dunn’s Interests:

Swimming, horse riding, ski-ing, travel.

Karen Webster-Dunn’s Groups:

•    Legal Marketing
•    Financial Services Marketing
•    Children's Publishing
•    Event Management Training

Karen Webster-Dunn’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch