Award-winning graphic designer and author, SendOutCards Senior Manager
Greater Denver Area
- Current
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- Senior Manager at SendOutCards
- Owner at MacGraphics Services (Sole Proprietorship)
- Past
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- Production Manager at Genigraphics Corporation
- Visual Services Manager at Cimarron International, Inc.
- Education
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- Western Michigan University
- Kenowa Hills High School
- Recommended
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3 people have recommended Karen - Connections
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83
connections
- Industry
- Marketing and Advertising
- Websites
Karen Saunders’s Summary
Why I am here on LinkedIn:
I am seeking opportunities to form Joint Ventures/Strategic Alliances with small business owners, entrepreneurs and training organizations who participate in or support the marketing, advertising, writing and speaking industries.
My book, Turn Eye Appeal into Buy Appeal, provides easy-to-read instructions for people to develop marketing pieces such as flyers, brochures, logos and presentations that have a balance of “eye appeal” and “buy appeal” to make sales soar without having to hire a designer. It includes hundreds of techniques to reinforce marketing and branding strategies, and tips for writing persuasive copy that “hooks” customers.
Sample topics in my book:
*10 Questions to Answer Before Designing Your Next Project
*Branding: An Umbrella Concept You Can’t Ignore
*Think in the Prospect’s Perspective
*6 Elements That Make Your Design Effective
My book is available in PDF and soft cover format and may be sold within my affiliate program or bundled with one of your products. In addition, I also teach sections of the book through webinars, or my book may be included in the curriculum of your training program.
The Experience I Bring to a Joint Venture/Strategic Alliance:
The focus of my company, MacGraphics Services, which was founded in 1990, is to assist business owners to professionally represent themselves and their products/services through well-branded graphics and marketing materials.
My designs have played in the success of 27 award-winning and several best-selling books with a recent project that earned 2005 Writer’s Digest “Grand Prize” for the best-self published book in America. In March 2006, I presented a breakout session on visual branding at Mark Victor Hansen’s “Mega Marketing Magic” conference. I have been interviewed on teleseminars and have given design presentations to several professional and trade organizations. I have also written numerous articles for trade magazines nationwide.
Karen Saunders’s Specialties:
Graphic Design for Corporate Identity, Marketing and Advertising, Visual Branding, Book Cover and Interior Design, Speaker One-Sheet Design, Referral Systems, Send Out Cards Consultant (Senior Manager).
Karen Saunders’s Experience
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Senior Manager
SendOutCards
(Marketing and Advertising industry)
2006 — Present (2 years)
I help small businesses and entrepreneurs generate more referrals with an easy-to-use follow-up marketing system. SendOutCards makes it a snap to send a real card with a real stamp (sent through the postal mail) for about $1 per card. You'll have access to tens of thousands of card designs, you can even persoanlize your cards with your own photos, handwriting font, and signature. Send one card at a time or drip hundreds throughout the year. Never forget another birthday or anniversary again. Purchase the entrepreneur package and I'll create a custom card design for you. (a $100 value) Go to http://www.sendoutcards.com/KarenSaunders to send a free card right now!
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Owner
MacGraphics Services (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
March 1990 — Present (18 years 3 months)
Founded MacGraphics Services in 1990 to help business owners present themselves and their services professionally through well-branded graphics.
Designs ads, logos, one-sheets, book covers and interiors, corporate identity pieces, audio and video packaging.
Designed the covers of 27 books that have become best-sellers or won awards, including the 2005 Writer's Digest "Grand Prize" winner for the best self-published book in America.
Her expert brand of design advice has been featured in numerous publications including Publisher's Marketing Association (PMA) newsletter, SPAN Connection (Small Publishers of North America) and The Boulder Country Business Report.
Author of the award winning book, "Turn Eye Appeal to Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! " -
Production Manager
Genigraphics Corporation
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
November 1988 — April 1990 (1 year 6 months)
Production Manager; over 700 employees world-wide at that time.
Supervised graphic artists in designing computer generated slides. Art directed, design and created full color print publications and slide presentations. Coordinated production, scheduling and compiled estimates.
Managed vendors and freelance artists.
Served as Macintosh Imaging Specialist, assisting with in-house technical requirements, training and customer support. -
Visual Services Manager
Cimarron International, Inc.
(Marketing and Advertising industry)
February 1986 — November 1988 (2 years 10 months)
Supervised and trained a staff in visual production. This included computer graphic designers, art department coordinator and optical effects camera person.
Responsible for art department scheduling, project coordination, freelance contractors and computer graphics production.
Designed and implemented a production job flow system, produced forms, policies and procedures manual.
Conceptualized, designed and sketched storyboards for multi-image and speaker support slide shows, art directed video computer animation, created computer-generated slides and optical effects slides using traditional cell animation and Pansophic Starburst system.
Created a computer graphics symbol library consisting of 350 images for national distribution. Compiled estimates for design and production.
Karen Saunders’s Education
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Western Michigan University
BFA, Graphic Design, 1978 — 1982
- Activities and Societies:
- Honors College graduate, Alpha Lambda Delta, Association for Women Students
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Kenowa Hills High School
College Prep and Art 1974 — 1978
- Activities and Societies:
- Valedictorian, National Honors Society, Varsity Tennis, Track and Volleyball
Additional Information
Karen Saunders’s Websites:
Karen Saunders’s Interests:
Windsurfing, bike riding, water and snow skiing, camping, volleyball, dogs
Karen Saunders’s Groups:
Colorado Independent Publishers Association (former Board Member and Program Director), Aurora Chamber of Commerce, Aurora Association of Relators, Rocky Mountain Windsurfing Association
Karen Saunders’s Honors:
My book, Turn Eye Appeal into Buy Appeal won a 2006 APEX Award for Publishing Excellence for web and electronic publications, a 2007 Best of Show "EVVY" award at Colorado Independent Publishers Association (CIPA), 1st Place in "How To", 1st place for book design. I've also designed the covers of 26 award-winning books, including the book that won the 2005 Writer's Digest award for the Best Self-Published book in America.
Karen Saunders’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- getting back in touch
