Communications and Marketing Professional
Brazil
- Current
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- Planner at Rex Design
- Past
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- Brand Development Analyst of Marketing Savoury Regional at Unilever Bestfoods
- Marketing & Market Development Intern at Dixie Toga S.A/ Itap Bemis
- Strategic planner intern at Spirit Advertising - London, UK
- Education
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- Escola Superior de Propaganda e Marketing
- University of the Arts London
- Universo do Conhecimento
- Connections
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51
connections
- Industry
- Marketing and Advertising
- Websites
Karen Rozenbaum’s Summary
Karen Rozenbaum’s Specialties:
Product innovation, knowledges about Latam countries and consumers, communication strategy, advertising campaigns 360o, development of concept ideas
Karen Rozenbaum’s Experience
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Planner
Rex Design
(Design industry)
September 2008 — Present (1 year 3 months)
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Brand Development Analyst of Marketing Savoury Regional
Unilever Bestfoods
(Public Company; 10,001 or more employees; Consumer Goods industry)
January 2007 — September 2008 (1 year 9 months)
Development of innovation Projects in Tomato sauces and Value Brands category for Latin America markets: Brazil, Argentina and Central America countries. From the identification of opportunities/ market trends, the creation of the concept, research with consumers, competitors analysis, development of product (formulation plus design), until the communication 360 campaign and product launch.
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Marketing & Market Development Intern
Dixie Toga S.A/ Itap Bemis
(Packaging and Containers industry)
May 2006 — December 2006 (8 months)
Packaging trends research, creation of packaging new formats, structures and visual effects for presentations in events to clients, such as: Kraft, Nestlé, Unilever, Masterfoods, Arcor, etc.
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Strategic planner intern
Spirit Advertising - London, UK
(Marketing and Advertising industry)
September 2005 — December 2005 (4 months)
Research and analysis of markets to really understand clients’ activities/ necessities and competitors point of view. Development of Briefs for Creativity department and presentations.
Karen Rozenbaum’s Education
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Escola Superior de Propaganda e Marketing
completed , Social Communication - Advertising and Marketing , 2003 — 2007
• Winner of the prize “The Best Marketing plan - Época magazine, Ed. Globo”, Francisco Gracioso Communication Award, ESPM - 2007.
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University of the Arts London
extension , Animated Character Design, Essential Guide to Marketing, English for Creative Purposes , 2005 — 2005
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Universo do Conhecimento
Additional Information
Karen Rozenbaum’s Websites:
Karen Rozenbaum’s Interests:
communication planning, trends, entertainment
Karen Rozenbaum’s Contact Settings
Interested In:
- career opportunities
- new ventures
- expertise requests
- reference requests
- getting back in touch
