Karen Radkowsky

Karen Radkowsky

The Research Consultancy

Greater New York City Area
Market Research

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Karen Radkowsky's Overview

  • Founder and President at The Research Consultancy

500+ connections


Karen Radkowsky's Summary

Karen Radkowsky has over 25 years of experience in market research, product development and strategy assessment among consumer, business-to-business and public sector targets in the US and around the globe.

Her work spans a wide range of industries, including packaged goods, beauty, healthcare and pharmaceuticals, financial services, insurance, technology and media, durables, retail, government and non-profits.

Prior to forming The Research Consultancy, Karen built and led the market research practices at The Geppetto Group (a youth branding and marketing consultancy) and at Ogilvy & Mather Advertising. She spent over a decade at BBDO Advertising, where she rose to senior vice-president and research director.

Karen Radkowsky's Experience

Founder and President

The Research Consultancy

2009Present (5 years) New York, NY

Offering a full range of market research services to corporate and non-profit clients worldwide - from concept testing to tracking, MaxDiff to segmentation. More at www.theResearchConsultancy.com

Chief Research Officer

The Geppetto Group

Public Company; 11-50 employees; Marketing and Advertising industry

20102011 (1 year)

Senior Partner, Marketing Intelligence Director

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

20002008 (8 years)

Senior Vice-President, Research Director


Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

19851999 (14 years)

Karen Radkowsky's Skills & Expertise

  1. Ad and concept testing
  2. Attitude and usage studies
  3. Concept development
  4. Conjoint and MaxDiff
  5. In-home use tests
  6. Line optimization
  7. New product forecasting
  8. Online bulletin boards
  9. Price optimization
  10. Quali-Quant
  11. Segmentation studies
  12. Taste tests
  13. Tracking studies
  14. Video focus groups

Karen Radkowsky's Education

Barnard College

B.A. Cum Laude

Karen Radkowsky's Additional Information


Pro bono work in the nonprofit sector, theater and cultural arts, biking, culinary adventures, and world travel

Groups and Associations:

ARF Board of Directors: 2001-2007; David Ogilvy Awards Committee: 2006-present; Limmud Worldwide Trustee: 2013-present; Limmud NY Founding President: 2004-2011; Miami Ad School Annual Boot Camp for Planners instructor: 2003-2006; UJA-Federation of New York Board of Directors: 2003-2009

Honors and Awards:

ARF David Ogilvy Awards – 2006-07: led winning team with more awards than any other ad agency, including most innovative research award, for two years straight

ARF – 2007 Member Recognition Award

Israel Cancer Research Fund – 2005 Women of Action Award

Contact Karen for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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