Karen Radkowsky

Karen Radkowsky

The Research Consultancy

Location
Greater New York City Area
Industry
Market Research

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Karen Radkowsky's Overview

Current
  • Founder and President at The Research Consultancy
Past
Education
Connections

500+ connections

Websites

Karen Radkowsky's Summary

Karen Radkowsky has over 25 years of experience in market research, product development and strategy assessment among consumer, business-to-business and public sector targets in the US and around the globe.

Her work spans a wide range of industries, including packaged goods, beauty, healthcare and pharmaceuticals, financial services, insurance, technology and media, durables, retail, government and non-profits.

Prior to forming The Research Consultancy, Karen built and led the market research practices at The Geppetto Group (a youth branding and marketing consultancy) and at Ogilvy & Mather Advertising. She spent over a decade at BBDO Advertising, where she rose to senior vice-president and research director.

Karen Radkowsky's Experience

Founder and President

The Research Consultancy

2009Present (5 years) New York, NY

Offering a full range of market research services to corporate and non-profit clients worldwide - from concept testing to tracking, MaxDiff to segmentation. More at www.theResearchConsultancy.com

Chief Research Officer

The Geppetto Group

Public Company; 11-50 employees; Marketing and Advertising industry

20102011 (1 year)

Senior Partner, Marketing Intelligence Director

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

20002008 (8 years)

Senior Vice-President, Research Director

BBDO

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

19851999 (14 years)

Karen Radkowsky's Skills & Expertise

  1. Ad and concept testing
  2. Attitude and usage studies
  3. Concept development
  4. Conjoint and MaxDiff
  5. In-home use tests
  6. Line optimization
  7. New product forecasting
  8. Online bulletin boards
  9. Price optimization
  10. Quali-Quant
  11. Segmentation studies
  12. Taste tests
  13. Tracking studies
  14. Video focus groups

Karen Radkowsky's Education

Barnard College

B.A. Cum Laude

Karen Radkowsky's Additional Information

Websites:
Interests:

Pro bono work in the nonprofit sector, theater and cultural arts, biking, culinary adventures, and world travel

Groups and Associations:

ARF Board of Directors: 2001-2007; David Ogilvy Awards Committee: 2006-present; Limmud Worldwide Trustee: 2013-present; Limmud NY Founding President: 2004-2011; Miami Ad School Annual Boot Camp for Planners instructor: 2003-2006; UJA-Federation of New York Board of Directors: 2003-2009

Honors and Awards:

ARF David Ogilvy Awards – 2006-07: led winning team with more awards than any other ad agency, including most innovative research award, for two years straight

ARF – 2007 Member Recognition Award

Israel Cancer Research Fund – 2005 Women of Action Award

Contact Karen for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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