Karen O'Brien

Current

• Partner, Interactive Services at Crimson Consulting

Past

• Independent Marketing Consultant at (Self-Employed)
• Senior Manager at Grant Thornton/ Hitachi Consulting
• Director of Marketing at Certainty Solutions

1 more...

Education

• Ottawa University in Hong Kong
• Ryerson University
• University of California, Berkeley

Recommended

7 people have recommended Karen

Connections

358 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Twitter

Karen O'Brien’s Summary

- Digital Marketer with expertise in Social Media and Community Marketing
- 14+ yrs of experience in online marketing and strategy
- 12+ yrs of web design and user experience
- 8+ yrs of public speaking
- 5 yrs of blogging
- 100+ online marketing strategies created
- 50+ website projects successfully managed, designed, produced, architected and developed
- adept at creation and mgmt of Social Media Mktg programs

In 2007 I was named the Silicon Valley AMA Marketing Thought Leader of the Year.

Karen O'Brien’s Specialties:

SOCIAL MEDIA MARKETING:
- Monitoring and insights
- Conversational Marketing
- Leveraging Social Networks/ Tools
- Mapping the online ecosystem
- Social Media Content
- Social Media Campaigns
- Social Media Analytics

COMMUNITY MARKETING:
- Community Strategy
- Channel and Partner Community
- Building momentum/ optimization
- Monetization

DIGITAL MARKETING:
- Market research and insights
- Segmentation/ Personas
- Competitive Analysis
- Campaigns

Karen O'Brien’s Experience

• Partner, Interactive Services

  Crimson Consulting

  (Privately Held; Management Consulting industry)

  October 2005 — Present (4 years 2 months)

  Interactive Marketing for F500 clients.
  
  Services:
  - Market Research
  - Web Marketing Programs
  - Social Media Marketing
  - Community and Social Networks
  - Partner and Channel Web Strategy
  - Marketing Communications
  - User Experience
  - E-Commerce Strategy/ Development
  - Web Metrics and Analytics
  - Web Development and Implementation
  
  Example Projects:
  - Microsoft - Windows7 - ITPros Social media outreach
  - Microsoft - Bing - Webmaster/ Developer community
  - Sun Microsystems - Social Media advisory/ analytics/ JavaFX ARG
  - Cisco - CIO Community, News@Cisco, Social Media Marketing advisory
  - Verizon - Broadband Media Entertainment Portal
  - HP - platform for enabling E-commerce and Video.
  - Seagate - Web Development, Partner Web Strategy, Social Media
  - Microsoft - Research for MSN, Social Media Marketing
  - ABC - Online marketing and Community strategy
  - Disney Studios - Online/ Community strategy
  - Paypal - Product Management resources
  - Ugobe/ Pleo - Community/ Social Media Strategy
  - XO Communications/ Concentric - Digital Strategy

Additional Information

Karen O'Brien’s Websites:

• My Company
• My Blog
• Twitter

Karen O'Brien’s Interests:

Meeting other web strategists and thought leaders in business and technology.

Karen O'Brien’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch