Karen Masullo

Karen Masullo

EVP Social Media Risk | Firestorm

Charleston, South Carolina Area
Management Consulting

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Karen Masullo's Overview

  • Managing Partner, CMO at Willows-Marsh
  • Senior Technology Marketing & Social Media Strategy Advisor at CandidAdvisors
  • Director Global Product Technology at DBM
  • Owner at Hire Power Resumes

500+ connections


Karen Masullo's Summary

I had an outstanding experience as a Presenter for the 2014 ICRC Conference in March hosted by the Nicholson School of Communications on the Campus of the University of Central Florida. Learn more here: http://communication.cos.ucf.edu/icrc/?speaker_cat=2014-speakers


I'm a Marketing and Communications Professional with a geeky love of technology tools and a passion for assisting those in business.

My experience includes social media planning and execution, risk analysis, global communications, brand development and promotion, policy and strategy design, and superior internal/external customer focus.

I'm self-managed and organized, appreciate being valued and engaged, and am a published writer and darn good public speaker.

I like healthy teams.

Some of my experience includes:

Social Media Risk
Social Media Risk Monitoring
Community Relationship Building
Social Media Strategies and Applications
Public Speaking
Media Management
Trend Analysis
Budget Accountability
Promotions Creation/Management
Activity and Program Design
Key Stakeholder Relationship Building

Firestorm Specialties: Business Continuity, Supply Chain Risk, Continuity Assessments, Disaster Recovery Consulting, Workplace Violence Prevention Training, Crisis Communication Training

Tags: Social Media Strategy, Social Media Policy Development, Social Media Risk Management, Marketing, Brand Management, Risk Mitigation, Crisis Response

Karen Masullo's Experience

EVP Social Media Risk Management

Firestorm Solutions, LLC

Privately Held; 11-50 employees; Management Consulting industry

2011Present (3 years)

Firestorm® is a national leader in crisis management, vulnerability analysis/threat assessment, and business continuity. Firestorm’s Predict. Plan. Perform. ® process leverages next-generation consulting services, tools and software creating resilient organizations.

Firestorm believes that a culture of preparedness is the foundation of success. Such a culture centers your organization on sound governance principles of responsibility and accountability. It enables and guides your organization should you face hostile conditions or if your business environment is compromised.

The Firestorm PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. Firestorm is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219



Partnership; 1-10 employees; Writing and Editing industry

2010Present (4 years)

RescueResumes - Resumes and Social Media Profile creation and management - we leverage the combined expertise of talented professionals with deep history in resume development, career transition, job search, and social media approaches in career transition. We have a network of some of the best and most visionary resume preparers, and stay on top of new tools, trends and technology to help you choose the best options.

Trust us with your Career Documents. We know we can help.

Marketing Technologist Consultant


Privately Held; 11-50 employees; Management Consulting industry

January 2008Present (6 years 10 months) Charleston, South Carolina Area

FACET Group's CEO Carolyn Greco is a member of the Firestorm Expert Council, and we partner together often on Talent and Human Resource related projects.

FACET successfully manages major career transition projects impacting hundreds of workers as well as supporting one individual at a time. Their proven methodology and experienced professionals make change and transition easier with effective and timely re-employment.

Managing Partner, CMO


August 2007Present (7 years 3 months)

Clients Projects:

Create and implement national launch strategies for various client companies:

Created, directed and measured successful Social Media strategy including blog and media oversight of Twitter, LinkedIn, Facebook, YouTube, Google Buzz and other

Rebranded and renamed product, redesigned and re-messaged in only 4 weeks, meeting highly aggressive launch date.

Created videos and innovative communication tools increasing traffic and member engagement.

Moved Alexa rating by more than two million in only three weeks for start-up.

- Various Clients: advised Communication and Social Media strategy and implementation, SEOM, technology product selection and implementation, and delivery quality improvement.

Moved Columbia, SC Outplacement firm to number one in Google, Yahoo and Bing search through sound, organic SEO practices in only four months.

Created Vendor Partnerships for Co-op group of OPC firms to leverage buying power, saving partners more than $75k annually.

Requested to speak to Wharton Alumni Groups on Managing Social Media (100+ attendees) and to VisualCV users (500+ attendees).

Moved Blog to 3rd in Google listings out 187,000.

Implemented Social Media strategy for former E&Y/CapGemini principals and led partners in the collaborative creation of white papers and articles.

Senior Technology Marketing & Social Media Strategy Advisor


Privately Held; 1-10 employees; Management Consulting industry

20082011 (3 years)

CandidAdvisors is a completely independent and solution agnostic consulting firm that advises and coaches senior business decision makers in the area of business transformation and change, particularly as it relates to back office and support functions, such as HR, Finance, IT, Customer Care and Procurement.

Whether you are just starting the journey of support services transformation or you are well down the path, CandidAdvisors provides a completely independent, solution agnostic approach.

CandidAdvisors has expertise to help you from leveraging all sourcing strategies - from shared services to outsourcing - including a hybrid solution using the best of all sourcing options.

We aid companies at all stages of the process, from the initial decision through to ensuring the right structures are in place to manage all of the support services relationships in the ever-evolving business world.

Director Global Product Technology


Privately Held; 501-1000 employees; Human Resources industry

19962007 (11 years)

Corporate recognition: One of only three employees (in 32-year history) to receive highest corporate award: “da Vinci Award for Innovation”. Recipient of corporate “Star Award” five consecutive years.

Training and Facilitation: Previously rated number one workshop facilitator in Mid-west region. Conducted more than 3500 hours live and web-based training.

Community Management: Conceived of and implemented first web-based Community training approach and technology application in Outplacement industry in 1998.

Training Event Innovation: Conceived of and implemented first web-based Training Event management approach and Calendaring and Registration management technology application in Outplacement industry in 1999.

Named Director of Operations for AOL 886 person Career Center achieving 95+% engagement rate, and participated on center teams for HP, IBM, Qualcomm, Borden, Bank One, Nationwide Insurance and others.

Global Product Deployment: Trained and coached Country teams and implemented full global new product roll-out.

Global Event Application Management: Directed all aspects and functioned as primary resource for Asia Pacific, EU, Latin America, and North America in management, training, troubleshooting, and use of Training Event delivery platform totaling more than 55k seats per year.

New Product Development: assisted in fast-turnaround of new, 8000-plus membership platform creating data management efficiencies for product segment practice. Generated more than $1M in revenue in only 8 months.

Key Customer Web Product Support: Directed team in training and management of 8 diverse Membership websites with more than eighty thousand transient and permanent members annually.

Sales Communications: requested to participate as team member on high sales-profile, Fortune 100 account presentations related to technology initiatives.


Hire Power Resumes

19941996 (2 years)

Full service, successful resume and career coaching practice.

Karen Masullo's Courses

  • Independent Coursework

    • FEMA's Emergency Support Function 15 (ESF15): A New Approach to Emergency Communication and Information Distribution
    • FEMA IS-00106.12: Workplace Violence Awareness Training
    • FEMA IS-42 Social Media in Emergency Management (2014)

Karen Masullo's Skills & Expertise

  1. Social Media
  2. Brand Awareness
  3. Public Speaking
  4. Crisis Management
  5. Consulting
  6. Marketing
  7. Business Continuity
  8. Resume Writing
  9. Brand Management
  10. Career Counseling
  11. SMO
  12. Job Search
  13. SCRM
  14. Tags
  15. Training
  16. SEO
  17. Social Media Marketing
  18. Social Networking
  19. Leadership
  20. Program Management
  21. Leadership Development
  22. Blogging
  23. Coaching
  24. Start-ups
  25. Webinars
  26. Management
  27. Public Relations
  28. CRM
  29. Webinar Development
  30. Web Analytics
  31. Webinar Management
  32. Social Media Strategist
  33. Strategy
  34. Social Media Outreach
  35. Outsourcing
  36. Social Media Measurement
  37. Management Consulting
  38. Advertising
  39. Interviews
  40. Facebook
  41. Talent Management
  42. Brand Development
  43. Workshop Facilitation
  44. Human Resources
  45. Enterprise Software

View All (45) Skills View Fewer Skills

Karen Masullo's Education

Karen Masullo's Additional Information


Firestorm on Facebook: http://facebook.com/firestormsolutions Firestorm on Twitter: http://twitter.com/firestormsol Firestorm LinkedIn Groups - please join in the conversations! DISASTER READY PEOPLE: http://www.linkedin.com/groups?gid=1914314&trk=myg_ugrp_ovr WORKPLACE VIOLENCE: http://www.linkedin.com/groups?gid=1898572&trk=myg_ugrp_ovr COMMUNICABLE ILLNESS: http://www.linkedin.com/groups?gid=1899278&trk=myg_ugrp_ovr Social Media Strategy, Social Media Metrics and Measurement, Risk Management, Outplacement, Resumes, Resume, Writing, Social Media approaches, personal branding, SEO, Social Media Profile creation

Groups and Associations:

Certified VisualCV Creator, Former Board Member of the ASTD (American Society for Training and Development) Charleston, SC, featured writer for HRGuru (a Monster company), and Suite101.com. Certified as a Professional Resume Writer, in Outplacement Training and TtT, Separation Management Training, Transition Assistance Programs Train-the-Trainer, and the US Military’s TAPS Certified Resume Writer Course.

Honors and Awards:

Former Pushcart Cart Prize nominee (The Pushcart Prize - Best of the Small Presses series, published every year since 1976, is the most honored literary project in America.)

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