Karen Kelly

Current

• Senior Marketing Programs Manager at Citrix Online

Past

• Sr. Product Marketing Manager, GoToMyPC at Citrix Online
• Director, Online Marketing at Bargain Network
• Marketing Director at Santa Barbara Technology Group

• Website Marketing Manager at MetaCreations

see less...

1 more...

Education

• Carl Duisberg Centre Cologne/Germany
• University of California, Santa Barbara
• Granada Hills High School

see less...

Recommended

5 people have recommended Karen

Connections

500+ connections

Industry

Computer Software

Karen Kelly’s Experience

• Senior Marketing Programs Manager

  Citrix Online

  (Public Company; 501-1000 employees; CTXS; Computer Software industry)

  March 2008 — Present (1 year 11 months)

• Sr. Product Marketing Manager, GoToMyPC

  Citrix Online

  (Public Company; 501-1000 employees; CTXS; Computer Software industry)

  December 2005 — March 2008 (2 years 4 months)

  Responsible for all activities related to market research, media buying, positioning and messaging, creative development, PR coordinated strategies, CRM and Web optimization for the GoToMyPC product line.
  
  • Serve as internal and external expert and market intelligence leader in the current marketplace as well as complementary industries.
  • Develop comprehensive marketing plans for launching, developing, and extending new features for multiple versions of a product line.
  • Own all product positioning & messaging to external customers, and facilitate development & deployment across multiple internal groups.
  • Define and direct market validation to gain information on buyer personas, messaging, product positioning and promotions.
  • Work with online marketing team on conversion rate improvements and value propositions.
  • Lead cross-functional team with ultimate goal of increasing product line revenue.

• Director, Online Marketing

  Bargain Network

  (Public Company; 501-1000 employees; Consumer Services industry)

  August 2002 — December 2005 (3 years 5 months)

• Marketing Director

  Santa Barbara Technology Group

  (Internet industry)

  2000 — 2002 (2 years )

• Website Marketing Manager

  MetaCreations

  (Public Company; 201-500 employees; MCRE; Computer Software industry)

  1998 — 1999 (1 year )

Karen Kelly’s Education

• Carl Duisberg Centre Cologne/Germany

  German Language, Business January 1998 — August 2000

• University of California, Santa Barbara

  B.A. , Marketing Communications , 1987 — 1991

• Granada Hills High School

  1985 — 1987

Additional Information

Karen Kelly’s Groups:

•    Pragmatic Marketing Alumni
•    Citrix Systems Employees and Alumni (Citrites)
•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    Green Marketing
•    Online Advertising Professionals
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    CPA Advertising Association
•    Santa Barbara eMarketers
•    Online Marketing Network
•    Pragmatic Marketing Certified
•    Delta Gamma (Women's) Fraternity
•    Cloud Computing - SaaS
•    Software as a Service (SaaS) Group
•    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity

Karen Kelly’s Contact Settings

Interested In:

• consulting offers
• reference requests
• getting back in touch