Karen Cinpinski

Current

Search Engine Marketing Specialist at BVK
Community Columnist at Milwaukee Journal Sentinel

Education

Winona State University

Recommended

3 people have recommended Karen

Connections

53 connections

Industry

Marketing and Advertising

Websites

Karen Cinpinski’s Summary

Karen Cinpinski’s Specialties:

Creative and versatile writer. Will jump from writing brochures to ads to articles to the occasional horoscope. Can give an intangible product taste, texture, a voice and an attitude. Digs the R&D (Research & Development) and D&I (Design & Implementation) of marketing programs. Successful in marketing, brand development, event execution, and team leadership. Proficient in Adobe Photoshop, Illustrator, InDesign, Quark, and MS Office. Working knowledge of AdWords, Yahoo and Google dashboards.

Karen Cinpinski’s Experience

Search Engine Marketing Specialist

BVK

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (5 months)

• Google AdWords, Yahoo Search Marketing and MSN's AdCenter.
• Set-up, implementation, and management of client's pay-per-click campaigns in multiple verticals (includes keyword phrase research and bidding strategy).
• Ad copy creation, testing, and optimization.
• Custom budget management and optimization.
• Monitoring, reporting and analysis of pay-per-click campaigns to meet the client's specified goals and metrics to include conversion tracking, KPIs, analysis, and recommendations.
• Test and develop new strategies within the PPC search engines.
• Participate in cross-functional teams throughout company, e.g. online creative, account teams, analytics, etc.
• Manage of day-to-day client relationships through conference calls, presentations, and/or face-to-face meetings.
• Help prepare and research needed materials for client presentations and engagements.
• Work with assigned reps at Search Engine vendors and client webmasters as needed.
• Research best practices and vertical benchmarks for reports, presentations, and articles.
• Ensure positive and long-lasting ongoing relationships with both clients and internal teams.
• Continue to drive integrated and efficient search campaigns and creative ideas to maximize results month in and month out.
• Collaborate with team members and share insights.
Community Columnist

Milwaukee Journal Sentinel

(Public Company; Newspapers industry)

October 2008 — Present (1 year 3 months)

• Research, development and writing editorials on a broad range of topics that affect public policy at the local, regional and state level.
• Staying on top of current trends and relevant happenings.

Karen Cinpinski’s Education

Winona State University

Marketing, Advertising, Writing, Art 2001 — 2005

Activities and Societies:

American Marketing Association – WSU Chapter (2003-2005), American Advertising Federation – WSU Chapter (2003-2005), ArtMuse, Winona State University Art Department (2005), Dancescape (2004)