Lyle Kantrovich

Current

Director at Human Factors International

Past

Director of Marketing, Branding & Membership at Usability Professionals' Association
President & Board of Directors at Usability Professionals' Association - Minnesota Chapter
User Experience Director at Cargill

Project Manager, Web Designer, Sr. IT Business Analyst at Cargill
Product Designer at Rooster.com
Owner at High End Entertainment

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7 people have recommended Lyle

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452 connections

Industry

Information Technology and Services

Websites

Lyle Kantrovich’s Summary

eBusiness Leader , Product Designer and Customer Experience Professional.

Established and well-regarded leader in interactive product design with a passion for delivering compelling and effective online experiences. Delivers innovative sites, products and applications through targeted market research, competitive intelligence, user-centered design, and technology research.

Web & eBusiness:
Corporate web strategy development, online branding, web design, portals, Web 2.0, web analytics, search engine optimization (SEO), web usability, online community building

Health Care & Medical Industry:
Electronic Medical Records (EMR/EHR), medical devices, pharmaceuticals, health insurance

Previous clients and projects include:
Macys.com, MapQuest, Ameriprise Financial, FirstBank, Merrill, Mayo Clinic, Baxter, Express Scripts, GlaxoSmithKline, St. Jude Medical, Charles Schwab, Denso, Covance, BannerHealth, Cargill, and Mosaic.

Lyle Kantrovich’s Specialties:

marketing, branding, innovation, experience design, new product development, prototyping, user research, user-centered design, usability, ucd, usability testing, project management, facilitation, training, speaking

Lyle Kantrovich’s Experience

Director

Human Factors International

(Privately Held; Information Technology and Services industry)

January 2006 — Present (3 years 7 months)

Lead client engagements for consulting company specializing in web design and usability services. Provide project management and team leadership for cross-functional design teams with staff in the US, India and Europe. Lead the design and assessment of web sites and applications. Facilitate web strategy workshops and advised clients on optimization of online marketing and product promotion through user-centered design processes.
Director of Marketing, Branding & Membership

Usability Professionals' Association

(Information Technology and Services industry)

January 2006 — December 2008 (3 years)

Served on the Board of Directors for three years. Leading a brand audit and brand strategy. UPA is a professional association for people that want to make more usable products and services.
President & Board of Directors

Usability Professionals' Association - Minnesota Chapter

(Information Technology and Services industry)

March 2002 — December 2006 (4 years 10 months)

In my 2-year tenure as President, I recruited volunteers and board members, and led all planning, budgeting and operations of the this maturing organization run by volunteers. Membership nearly doubled in this timeframe
User Experience Director

Cargill

(Privately Held; Food Production industry)

January 2001 — January 2006 (5 years 1 month)

Established and developed an internal consulting group to assist Cargill business units with web site design optimization. Created UX service offerings and marketing plans for promoting and evangelizing a customer-focused approach to web and applications design.

• Managed UX consulting team
• Established Web design standards
• Researched new technologies including blogs and wikis
• Search engine development & optimization
Project Manager, Web Designer, Sr. IT Business Analyst

Cargill

(Privately Held; Food Production industry)

January 1996 — December 2000 (5 years)

• Assisted over 40 business units in development of online marketing strategies
• Contributed to web governance processes and web policies and standards
• Helped develop a lightweight web development methodology
• Designed corporate intranet portal
• Managed the development of key web-based financial systems
• Managed dozens of web site projects
Product Designer

Rooster.com

(Privately Held; Internet industry)

June 1999 — June 2000 (1 year 1 month)

Rooster.com was an Internet startup launched by Cargill. I was seconded into Rooster.com a one year term.

• Lead designer for their public web site and key product offerings
• Designed first Rooster.com portal with news, weather and market quotes updated constantly
• New product concept development
• Project Manager for 1.5 million dollar proof of concept project
• Management of Branding and Creative Agencies
• Functioned as interim CTO while company in startup phase
Owner

High End Entertainment

(Privately Held; 1-10 employees; Entertainment industry)

1992 — 1995 (3 years)