MD @ Fourteen Digital
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A passionate digital marketing professional working. My experience of over 12 years in marketing, digital marketing and social media, leveraging strategic partnerships for global brands, while managing successful campaigns offline and online... and always having fun along the way.
With a passion for fresh ideas, we're challenging the norm in digital marketing, using social media and the online world to create killer digital content for consumer and brands.
Lead campaign management for a MasterCard, delivering strategic, process driven, consumer focused campaigns online.
Undertaking creative leveraging of key UK sport and entertainment sponsorships, developing and delivering strong promotions.
Process driven social media and digital marketing experience with strategic planning to help achieve long term brand development.
Strong client management experience
Responsible for creating and delivering creative content for social media marketing campaigns and strategy in association with some of the worlds biggest football clubs, including FC Barcelona, Tottenham FC, Celtic FC and Juventus.
This was heavily influenced with the use of a structured social media strategy, communications plans and business development.
Strategic knowledge of global football club marketing, social media, sponsorship, event management, sponsorship activation, brand marketing and CRM.
- Helped to drive the most successful membership marketing campaign in the history of the club along with management of key B2C fan campaigns, incorporating full CRM and social media.
- Regular liaison with major club sponsors and agencies to present original and innovative ideas to engage fans globally and on match days with full P&L of all match day entertainment..
- Developed an innovative long term online and offline family/children strategy
- The management of an annual fan open training day, leading a team of 50 people, attracting up to 15,000 fans and handling a budget over £50k.
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