
Partner at Tork Marketing
Utica, New York Area

Partner at Tork Marketing
Utica, New York Area
Kandi Humpf’s professional career may best be described as diverse. As a customer service representative, secretary, copy writer, operations manager, corporate client advocate, website developer, and technologist she has developed a rare skill set that allows her to help businesses understand and use the Internet to their advantage.
Today, Kandi works through her corporation, Tork Marketing, which offers a variety of services to both small and large businesses and organizations. These include:
* Internet Marketing
* Search Engine Optimization (SEO)
* Pay-Per-Click Management (PPC)
* Social Media Consulting and Development
* Web Analytics Analysis
* Online Reputation Management
* New & Existing Website Design and Development
In addition, Kandi is writing articles for Search Engine Journal and is well on her way to becoming an industry leader in Search Engine Optimization and Marketing. While some people don’t practice what they preach, Kandi is an avid blogger and participates in Twitter, LinkedIn, Facebook, MySpace, Wikipedia, YouTube, Picasa, Flickr, Digg, Squidoo, and many more.
In her spare time she reads, plays time management games and works on her personal website, K Squared.
internet marketing, seo, search engine optimization, ppc, pay-per-click management, social media marketing, web analytics, online reputation management, website design and website development
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (7 months)
As a freelance Internet marketing consultant, I specialize in search engine optimization and web analytics. I also provide pay-per-click management, online reputation management, Wikipedia editting, social media marketing, and website design and development.
I am well known for being "rough around the edges". I am not "PC" and never want to be. I'm not a natural-born salesman and I'm okay with that.
I will always be truthful, even when you don't want to hear it. I set realistic expectations and goals and I always deliver.
Here's my published bio:
Kandi Humpf’s professional career may best be described as diverse. As a customer service representative, secretary, copy writer, operations manager, corporate client advocate, website developer, and technologist she has developed a rare skill set that allows her to help businesses understand and use the Internet to their advantage.
Today, Kandi works through her corporation, Tork Marketing, which offers a variety of services to both small and large businesses and organizations. These include:
* Internet Marketing
* Search Engine Optimization (SEO)
* Pay-Per-Click Management (PPC)
* Social Media Consulting and Development
* Web Analytics Analysis
* Online Reputation Management
* New & Existing Website Design and Development
In addition, Kandi is writing articles for Search Engine Journal and is well on her way to becoming an industry leader in Search Engine Optimization and Marketing. While some people don’t practice what they preach, Kandi is an avid blogger and participates in Twitter, LinkedIn, Facebook, MySpace, Wikipedia, YouTube, Picasa, Flickr, Digg, Squidoo, and many more.
In her spare time she reads, plays time management games and works on her personal website, K Squared.
(Privately Held; Marketing and Advertising industry)
November 2008 — May 2009 (7 months)
Prepare and administer Internet marketing plans based on input from sales representatives and client communications. Monitor contract performance and report status to account managers, sales reps and managerial staff.
Coordinate client proposals including but not limited to: scoping proposal requirements in relation to client expectations. Research implementable Internet marketing strategies so sales can create client presentations. Participate in sales meetings. Create implementable plans that client can understand and Operations can accomplish. Balance the desires of clients/sales reps against creating achievable goals.
Evaluate contract performance based on client goals.
Complete required training and stay abreast of Internet marketing industry changes to maintain proficiency. Work together with the person in charge of offerings to test new ideas and determine success.
(Internet industry)
December 2007 — November 2008 (1 year )
Schedule work with technology staff members; track project deadlines and communicate this and other vital project information to the web development team; organize and prioritize projects, assign daily tasks and manage task workload for the web development staff in order to complete projects within constraints of client budget and approved quote; write and edit content for client sites and projects as needed; serve as project coordinator and client liaison regarding staffing requirements, deadlines, project status, project scope, content needs and client requirements; evaluate and assess the results of work accomplished by the web development staff to ensure quality; ASP/ASP.NET development; create proposals; produce direct email marketing campaigns; search engine optimization efforts; pay-per-click management; conduct weekly project meetings; and work independently to develop and implement an effective strategy to set short and long term project priorities.
(Privately Held; Marketing and Advertising industry)
January 2006 — December 2007 (2 years )
(Privately Held; Marketing and Advertising industry)
July 2005 — January 2006 (7 months)
(Government Agency; 10,001 or more employees; Government Administration industry)
February 2005 — July 2005 (6 months)
Human resource tasks, including but not limited to, new employee packets, income tax changes, health insurance transactions and employee investigations (including Child Protective Services investigations); all travel-related tasks, including preparing and sending travel vouchers to the proper state offices, making travel arrangements for the site director and employee reimbursement for travel; incoming and outgoing mail (which has to be opened and scanned for contraband); helping prepare for the tri-annual ACA review; gathering and distributing admission packets on new residents; tracking residents movements in the OCFS database; gathering for and typing the monthly report for the site director; updating and e-mailing the fill and vacancy reports every Monday; sending copies of the treatment team meeting notes to parents every week and keeping parents informed about their child’s whereabouts and progress; and creating and updating all interior forms.
(Public Company; 201-500 employees; Newspapers industry)
August 1999 — February 2002 (2 years 7 months)
Customer service, coordinating all editorial content and ad layout for the Observer-Dispatch Digest, designing pages, writing columns and articles, coordinating all interior forms, processing invoices, proofreading, distributing mail and faxes, payroll, archiving and indexing articles in the computerized library daily, purchasing office supplies, Teen All-Stars project, annual graduation project and typing: letters to the editor, briefs, wedding page, deeds, bankruptcies, bank rates and the good news page.
1995 — 1997
Regents , 1992 — 1995
website development, application development, internet marketing, search engine optimization, pay per click, web analytics