Kandace Hudspeth

Current

• Director of User Experience Strategy & Planning at MRM Worldwide - McCann Worldgroup, IPG

Past

• Sr. Strategic Planner at MRM Worldwide - McCann Worldgroup, IPG
• Strategic Planner at iCrossing
• Sr. Strategic Planning Coordinator at iCrossing

• Executive Recruiter at PrimeStaff
• Personal Trainer and Gymnastics Coach at KLH Fitness - American Elite Gymnastics (Self-employed)

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Education

• University of Phoenix
• Arizona State University
• University of Phoenix

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Recommended

16 people have recommended Kandace

Connections

500+ connections

Industry

Marketing and Advertising

Kandace Hudspeth’s Summary

Ms. Hudspeth develops interactive marketing strategies that combine the attitudes and interests of consumers, clients and creative’s to help produce effective advertising. Acting as the voice of the consumer within the agency, Ms. Hudspeth synthesizes research data to identify ideal audiences and optimum methods of communication. She combines market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. Ms. Hudspeth brings the consumer to the forefront of the process and motivates the team to work with the consumer in mind.

Kandace Hudspeth’s Specialties:

Interactive marketing professional with experience in strategic planning and market research as well as project and client management. Disciplines include the following: Digital Marketing Strategy, Relationship Marketing, CRM and Funnel Strategy, Program Design, Channel Development, Metadata Strategy, SEO, SEM, Social Media, Mobile Marketing, Creative Strategy, Persona Development, Audience Segmentation, User and Interactive Experience Strategy, and Technical Program Design

Kandace Hudspeth’s Experience

• Director of User Experience Strategy & Planning

  MRM Worldwide - McCann Worldgroup, IPG

  (Public Company; IPG; Marketing and Advertising industry)

  April 2009 — Present (4 months)

  In this role, Kandace leads client engagements that rely on collaboration between Strategy, Creative, and Technology to develop engaging insight driven and relevant experiences across multiple platforms. She focuses on developing client initiatives that are rooted in exceeding user needs and heavily involve Information architecture, interaction design, content strategy and content planning. Kandace drives the disciplines to work efficiently through a user centered design process that begins with ideation and ends with rich compelling creative. Kandace works closely with our measurement and analytics team to ensure the impact of the work is measured, managed, and optimized. She provides subject matter expertise for user experiences trends and issues.
  
  Kandace is also a member of Populist (a select group of specialists from McCann WorldGroup) social and socialist marketing discipline launched in June 2009. Kandace represents the Strategy and UX discipline for the think tank. Populist offers a range of products and services for WorldGroup and other clients. Included are SM audits, consultancy and strategy, earned media and conversation management, and monetization and measurement.

• Sr. Strategic Planner

  MRM Worldwide - McCann Worldgroup, IPG

  (Public Company; IPG; Marketing and Advertising industry)

  July 2007 — April 2009 (1 year 10 months)

  January 2008 to Present
  Dedicated onsite strategic resource for Intel in support of web marketing initiatives, information architecture and metadata strategy. This involves providing support during platform implementation, development of foundation for contextual and relational navigation strategy, content reuse framework, search engine optimization, and social media strategy.
  
  July 2007 to January 2008
  Dedicated strategic resource for the United States Army in support of its recruitment and brand objectives. Responsible for the conception and completion of successful direct and digital marketing strategies. This ranges from developing marketing plans and identifying new digital strategies, to segmenting target audiences and creating compelling messaging strategies. Responsibilities include- digital strategy and planning, site re-architecture, funnel and CRM strategy, emerging media and user experience planning.

• Strategic Planner

  iCrossing

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  November 2005 — July 2007 (1 year 9 months)

  Responsible for overseeing and planning strategic and long-range marketing goals for top iCrossing clients. This involves understanding client's business goals and working with project teams to plan, develop, and execute the best marketing strategies for clients. Clients included- Genworth Financial, Coca Cola, DaimlerChrysler, Citi, Hilton, and The Company Corporation

• Sr. Strategic Planning Coordinator

  iCrossing

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  May 2005 — November 2005 (7 months)

  Successfully managed a team of strategic planning coordinators and supported the director of strategic planning in all million dollar plus opportunities. Responsible for overseeing and planning strategic marketing goals for top iCrossing clients. This position also involved managing all project requests, assisting strategic planners, overseeing and managing industry cross-training within department, training and coaching the planning coordinators, and providing quality control for the department. Clients included- DaimlerChrysler, AG Edwards, Symantec, Alberto Culver, McGraw-Hill, Dex, and Demand Media

• Executive Recruiter

  PrimeStaff

  (Privately Held; 11-50 employees; Human Resources industry)

  June 2004 — May 2005 (1 year)

  Recruited and placed executive candidates for a full service human resource consulting and executive search firm.

• Personal Trainer and Gymnastics Coach

  KLH Fitness - American Elite Gymnastics (Self-employed)

  (Self-Employed; Myself Only; Health, Wellness and Fitness industry)

  2000 — 2004 (4 years)

Kandace Hudspeth’s Education

• University of Phoenix

  MBA , 2004 — 2006

• Arizona State University

  General Studies

• University of Phoenix

  BSB , Management and Marketing

Additional Information