Internet Marketing Specialist
Rochester, New York Area
- Past
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- Internet Marketing Specialist at Premier Packaging
- Winter Sporting Goods Salesman at Snow Ski & Board
- Marketing Assistant at VP Supply Corp.
- Education
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- Saint John Fisher College
- Connections
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24
connections
- Industry
- Marketing and Advertising
- Websites
Jesse Kanclerz’s Summary
www.jessekanclerz.com
Stop shouting. Start listening to your customers.
Faced with sensory overload from overexposure to a blithering hail of marketing messages, your customers are actively tuning out.
The advent of technologies like Tivo, Hulu, Sirius radio, customized web browsers, and RSS readers gives people the freedom to avoid advertising. Platforms like Facebook, You-Tube and Blogs have given them a voice. Your customer's are now empowered to call out bad marketing practices that formerly went unheard.
Unsavory marketers will decry the loss of control, whereas your true customer enthusiasts are smiling with delight. We grin, because we know that although the public has disengaged from mass media tactics, they still desire to hear messages relevant to their situations, and to have meaningful brand experiences.
In this budding century, success will be dependent on understanding that people are informed, saavy consumers, who want organizations' to engage in conversation and add value to their lives. The age of interruption and annoyance while far from dead, will never work with an audience who is no longer captive.
The question you should now be asking of your marketing is, am I engaging and building meaningful relationships with my customers?
Take a chance and listen. www.jessekanclerz.com
Jesse Kanclerz’s Specialties:
Direct Marketing, Social Media, Content Marketing, Listening Technology, Blogging, Writing, Social Network Management, Event Planning, Promotion, Graphic Design, Specialty Retail Sales.
Jesse Kanclerz’s Experience
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Internet Marketing Specialist
Premier Packaging
(Privately Held; Packaging and Containers industry)
September 2008 — July 2009 (11 months)
Search Engine Marketing
- Optimizing the Google Base feed to influence one box product listings in organic search results.
- Managing PPC campaigns.
Content Management Strategy
- Writing on-site articles, creating content hubs on 3rd party websites, and writing press releases to drive referral and organic traffic.
Social Media
- Participating as valued member in industry related forums, and commenting on thematically related blogs. Networking with small businesses, and crafters through Twitter and Flickr.
Email Marketing
- Designing, content writing, and measuring results.
Other
- Analytics
- Web Design
When part of a 2 person internet marketing department you do it all. -
Winter Sporting Goods Salesman
Snow Ski & Board
(Sporting Goods industry)
October 2004 — March 2009 (4 years 6 months)
This a part time, weekend gig during the winter. The best part is getting to talk and listen to people who are enthusiastic toward skiing and boarding.
- Creating a valued experience by communicating one-to-one with customers to ensure a comfortable and performance oriented ski boot fit.
- Listening to customers' and matching them with the appropriate equipment for a satisfying purchase which benefits their skiing experience.
- Sold $20,500 of skis and boots over 16 weekends between November 2008 and March 1, 2009. Figure does not include clothing or various small item purchase. -
Marketing Assistant
VP Supply Corp.
(Wholesale industry)
March 2007 — September 2008 (1 year 7 months)
- Orchestrated a 180 person travel incentive promotion for executive level contractors. Ran an integrated communication campaign, leveraging vendor sponsorships, a micro-website, direct mail and email marketing, resulting in a 10.2% yearly profit increase for this customer group.
- Increased cross departmental communication between our 5 branch locations and 200 employees by creating and distributing a weekly company newsletter.
- Spearheaded, and wrote content, for a twice weekly contractor e-newsletter with strong subscriber engagement. Average click through rates for article links have averaged 21.4%.
Jesse Kanclerz’s Education
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Saint John Fisher College
2003 — 2007
Additional Information
Jesse Kanclerz’s Websites:
Jesse Kanclerz’s Interests:
running, downhill skiing, open source, cooking, and investing
Jesse Kanclerz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
