Jesse Kanclerz

Current

Internet Marketing Analyst at Hubshout

Past

Internet Marketing Specialist at Premier Packaging
Winter Sporting Goods Salesman at Snow Ski & Board
Marketing Assistant at VP Supply Corp.

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Education

Saint John Fisher College

Recommended

2 people have recommended Jesse

Connections

32 connections

Industry

Marketing and Advertising

Websites

My Portfolio

Jesse Kanclerz’s Summary

I'm a proactive Internet marketer who is comfortable working tight deadlines, while handling multiple priorities. I have experience growing e-commerce businesses and running leading generation websites using email, search engine optimization, paid search advertising and social media tactics.

Jesse Kanclerz’s Specialties:

Direct Marketing, Paid Search (PPC), Social Media, Content Marketing, Listening Technology, Blogging, Writing, Social Network Management, Event Planning, Promotion, Web Analytics, Specialty Retail Sales.

Jesse Kanclerz’s Experience

Internet Marketing Analyst

Hubshout

(Marketing and Advertising industry)

August 2009 — Present (4 months)

I optimize Pay Per Click advertising campaigns to meet the lead generation and e-commerce goals of clients, within their stated CPA & ROAS targets.

Optimization efforts include writing, and split testing ad copy. Organizing, pruning and extending keyword adgroups. And delving into multi-variate and a/b testing of landing page elements to increase conversions.
Internet Marketing Specialist

Premier Packaging

(Privately Held; Packaging and Containers industry)

September 2008 — July 2009 (11 months)

Search Engine Marketing
- Optimizing the Google Base feed to influence one box product listings in organic search results.
- Managing PPC campaigns.

Content Management Strategy
- Writing on-site articles, creating content hubs on 3rd party websites, and writing press releases to drive referral and organic traffic.

Social Media
- Participating as valued member in industry related forums, and commenting on thematically related blogs. Networking with small businesses, and crafters through Twitter and Flickr.

Email Marketing
- Designing, content writing, and measuring results for monthly email announcements sent to a list of over 8,000 small business owners and consumers.

Other
- Web Analytics
- Web Design

When part of a 2 person internet marketing department you do it all.
Winter Sporting Goods Salesman

Snow Ski & Board

(Sporting Goods industry)

October 2004 — March 2009 (4 years 6 months)

This a part time, weekend gig during the winter. I love talking with people who have enthusiasm for skiing and boarding.
Marketing Assistant

VP Supply Corp.

(Wholesale industry)

March 2007 — September 2008 (1 year 7 months)

- Orchestrated a 180 person travel incentive promotion for executive level contractors. Ran an integrated communication campaign, leveraging vendor sponsorships, a micro-website, direct mail and email marketing, resulting in a 10.2% yearly profit increase for this customer group.

- Increased cross departmental communication between our 5 branch locations and 200 employees by creating and distributing a weekly company newsletter.

- Spearheaded, and wrote content, for a twice weekly contractor e-newsletter with strong subscriber engagement. Average click through rates for article links have averaged 21.4%.