Kamal Tahir

Focus
- Innovation, digital strategy, transformational product/solution development, launch and growth
- Drive profit, volume & share across digital, mobile, social, direct and traditional channels
- Improve acquisition, conversion, retention, loyalty, & engagement
- Deliver game changing digital solutions to drive immediate gains, boost long-term results
- Create global growth platforms and sustainable strategy

Skills
Growth strategy, open innovation, footprint strategy & optimization, white space, Solution development/delivery, Capabilities assessment, road mapping, commercialization, globalization, alliances/partnerships, strategic marketing, analytics, brick/click/flick strategy B2B, B2C, B2G, C2C, etc

Disciplines
- Strategy, digital, mobile, business intelligence, big data, information, predictive analytics, CRM, portals, Knowledge Mgmt
- Multichannel / omnichannel strategy (web, mobile, social, direct, other)
- loyalty, behavioral and attitudinal targeting, advertising effectiveness

Industries
- Retail, automotive, financial services, CPG, consumer products, information services, consumer electronics, high-tech

1. Management Consulting
2. Product Innovation
3. Business Intelligence
4. Digital Strategy
5. Product Management
6. Online Marketing
7. Social Media
8. Market Analysis
9. Competitive Intelligence
10. Emerging Technologies
11. Technology Integration
12. Go-to-market Strategy
13. SaaS
14. Online Advertising
15. Multi-channel Marketing
16. Business Strategy
17. Cloud Computing
18. Competitive Analysis
19. Product Marketing
20. Social Media Marketing
21. Digital Marketing
22. Strategy
23. CRM
24. Start-ups
25. Analytics
26. Cross-functional Team Leadership
27. E-commerce
28. E-business
29. Segmentation
30. Customer Insight
31. Integrated Marketing
32. Marketing Strategy
33. Product Development
34. Strategic Planning
35. Leadership
36. Market Research
37. Business Development
38. Strategic Partnerships
39. Project Management
40. Marketing Management
41. IT Strategy

View All (41) Skills View Fewer Skills

• MBA - international Modules

  Temple University- Rome

  • Italian

• MBA, International Business & Strategic Management, Markerting

  Temple University - Fox School of Business and Management

  • SAS
  • SPSS
  • Minitab

• Global Product Manager /Global Business Manager

  Underwriters Laboratories

  • Balanced Score Cards
  • Oracle CRM
  • Lean Six Sigma

• Managing Consultant - Business & Information Technology Strategy

  Revere Group

  • Portals
  • Plumtree
  • Joint Application Design
  • SAP
  • J D Edwards

• Senior Product Manager- Global Product Leader

  The Nielsen Company

  • Syndicated Data
  • UserVoice
  • Eloqua
  • Unica
  • Six Sigma
  • Retail Measurement
  • Consumer Panel
  • Assortment and in-store space
  • Decision Support

• Experienced Consultant - Strategy & Information Technology Services

  Arthur Andersen Business Consulting

  • Advanced Project Management Program
  • Consulting Fundamentals
  • Advanced Consulting Frameworks
  • CRM
  • Siebel CRM
• • Webtrends Analytics for Marketing Professionals 1
  • Webtrends Analytics for Marketing Professionals 2
  • Marketing Experiments- email marketing
  • Marketing Experiments- landing page optimization
  • Marketing Experiments-Fundamentals of Online Testing
  • Alterian
  • Omniture- Test & Target
  • Adobe (Test & Target)
  • Alteryx

• Independent Coursework

  • PeopleSoft Financials
  • PeopleSoft HR

• Volunteer Experience

  • Council member (volunteer)

    Cook County New Media Council

    • Science and Technology
    April 2013 – present (2 months)

    Supporting Cook County New Media Leadership on some remarkable initiatives of great economic, education and industry benefit to Chicago, Cook County and Illinois

  • Chief Strategist

    Kazmu Digital Media - Gupshup

    June 2000 – present (13 years)

    Co-founder of one of the earliest and largest South Asia related portals. Services have included email, blogs, discussions forums, business directories, private social networks, portal, job boards, iphone app, android app, social media integration, voice and video chats. Services are offered through a globally dispersed & blended team with development/support managed in 3 different countries.

  • Director- Executive Committee

    Phi Kappa Sigma Properties

    August 2008 – present (4 years 10 months)

    Serving as an elected director in one of the three key organizations at a national level for Phi Sigma Kappa.

• Volunteer Interests

  • Organizations I support:

    • UNESCO
    • UNICEF
    • Phi Sigma Kappa Foundation
    • Temple University
    • Emporia State University

• Pragmatic Marketing Certified

  • Pragmatic Marketing

• Balanced Scorecard

  • Balanced Scorecard Collaborative

• Project Management

  • George Washington University

• European Markets

  • European Union- Ministry of Industry

• Asian Growth Strategies

  • Institute of Business Administration

• Designing Big and Better Data Products: 7 Deadly Sins and the Missing “V” in the Big Data Value Equation

  • International Big Data Week- (global streaming presentation)
  • April 24, 2013
  Authors: Kamal Tahir

  recording of a live-streaming presentation with insight intoKamal’s easy-to-follow proprietary product development philosophy and approach, the 7 deadly sins of information product development, the missing piece of the big data value equation for products, and the need for more commonality between superheroes and big data.

• Big Data- What a Rush

  • International Big Data Week
  • April 23, 2013
  Authors: Kamal Tahir

  Lessons from dotcom boom and digital strategy efforts for big data efforts for all enterprises. Approach, team composition and risks to mitigate

• 5 Ways to Reach Customers in the Digital Era

  • eMarketing + Commerce (eM+C)
  • January 29, 2013
  Authors: Kamal Tahir

  As time passes and the discipline of marketing becomes more complex and more enabled, additional factors come into play to augment and enhance the foundation of the 4 Ps of marketing, especially as marketers navigate a fragmented marketing structure encompassing online and offline data and tactics. Here are five key factors that have the power to impact marketing performance

• The Right Triggers

  • Dealer Magazine
  • January 1, 2013
  Authors: Kamal Tahir

  This article builds upon previous articles on analytics and BI, talking about using smart triggers to drive efficient decision making. The focus is on automotive vertical including retail, lending, insurance etc, but the concepts are universal.

• Social Media, Segmentation and Marketing Success

  • Marketing Forward
  • June 19, 2012
  Authors: Kamal Tahir

  A social strategy has to be targeted and customized. We must be able to answer basic questions like: Who is our ideal customer? How much do we know about this person, and what is or is not of interest to them? This will help fine tune all aspects of our social channel efforts, segmentation and, eventually, drive strong results

• Growth and Opportunity Through Branding, Search And Social Networking

  • AASA
  • May 1, 2012
  Authors: Kamal Tahir

  Growth and Opportunity Through Branding, Search And Social Networking

• Happy Post-Holidays to Marketers: Focus Areas and How to Make it Count

  • Retail Online Integration
  • December 23, 2011
  Authors: Kamal Tahir

  With the big holiday season nearly behind us, 5 steps retailers should take to get a jump-start on the competition at keeping the holiday sales momentum going strong well into the new year.

• Reduce Process Friction to Improve Holiday Marketing Campaigns

  • Marketing Forward- Experian
  • December 14, 2011
  Authors: Kamal Tahir

  For cross-channel retailers, maximizing returns from marketing investments demands incorporating fulfillment strategies as part of the overall effort. As products, offers and campaigns are increasingly linked across media, providing a good customer experience (while simultaneously facilitiating transactions), helps build customer loyalty

• Models Have a Shelf Life

  • Marketing Forward
  • January 19, 2011
  Authors: Kamal Tahir

  All predictive models become outdated and lose effectiveness. How to determine the sweet spot for when the predictive models need to be refreshed.

• Five Tips to Freshen Your Loyalty Program

  • Directmag
  • November 29, 2010
  Authors: Kamal Tahir

  A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever. This article covers 5 steps to refresh loyalty programs.

• 6 Steps to Improving Your E-Commerce Holiday Sales

  • Retail Online Integration
  • November 17, 2010
  Authors: Kamal Tahir

  Driving higher returns from your existing spend without much rework

• The high cost of underperforming loyalty programs

  • Direct Marketing news
  • August 25, 2010
  Authors: Kamal Tahir

  Challenges with loyalty programs and how to address them

• There's Only One Constant in Auto Industry: Change

  • Dealer Magazine
  • June 1, 2012
  Authors: Kamal Tahir

  Utilizing Data, analytics and technology for marketing strategies at a national, regional or local level to keep pace with the rapid pace of internal and external change impacting the industry

• Beyond Data: The Power of Insights II

  • ASD/AMD Markeplace
  • October 2009
  Authors: Kamal Tahir

• Information Ecosystems and Bridging the Gap from Data to Insights and Action

  • Consumer Goods Technology
  • July 16, 2008
  Authors: Kamal Tahir

  Key success factors in best utilization of information by discovering actionable insights which drive incremental gains

• Optimizing Information

  • Dealer Magazine
  • July 5, 2012
  Authors: Kamal Tahir

  Tips to improve marketing programs and results by enterprise wide usage of insights gained by Business Intelligence, analytics, and data mgmt

• Beyond Data: The Power of Insights

  • Nielsen Consumer Insight
  • September 1, 2008
  Authors: Kamal Tahir

  Data is the first stepping stone on the path to powerful insights. Reacting to marketplace change is not enough. To succeed, businesses need the right information at the right time to plan more effectively. While the amount of available information keeps increasing, less than half of it will lend any real value to business decisions. Going beyond data requires a nuanced information ecosystem that turns data into actionable insights.

• Vehicle History, Inspections, key to spotting flood damaged Vehicles

  • Dealer Magazine
  • December 3, 2012
  Authors: Kamal Tahir

  Impact of Super Storm Sandy on vehicles and tips for dealers.

• RSCS

  • January 2004 to December 2005
  Team Members: Kamal Tahir, Joel Pekay, , Greg Monty, Monique Robbins, Mohammad Faraj, George Fechtmann, PE, Scott MacLeod

  Brand new global service line to meet European Union's announced RoHS (Restriction on Hazardous Substances) legislation would impact UL's major clients globally. Global rollout included pricing, sales & ops training, multi-lingual collateral, websites and databases. The approach as a data solution to enable industry wide sourcing and verification earned the praise of the industry and ranked as the top solution in the space by AMR at launch. I received special recognition from the VP, and a spot award from the CEO.

Honors and Awards:

Speaker at International Big Data Week 2013
Speaker at PDMA Big Data Monetization event 2013

Referenced for 'information ecosystems' concept to drive marketing, in "Brand Media Strategy: Integrated Communications Planning in the Digital Era" by Advertising Age 2010

Webtrends Analytics for Marketing Professionals 1 & 2- 2011

Marketing Experiments -2011
-Landing Page Optimization
-Fundamentals of Online Testing
-Email Marketing

Performance Recognition- Nielsen 2008, 2009
CEOs Spot Award- UL 2004
Marketing Leadership Recognition- UL 2004, 2005
President Harry S. Truman Award
Mayor's Award, City of Emporia, KS
University VP Leadership Award
University President's Citation
Deans List
Recognition by PA Governer Tom Ridge
Harter, Miller Scholarships
Sommer Fellowship

Consultant to UK's international winner Mad Dog II solar race car, now on permanent display at London Museum of Science & Industry

International negotiations content for the book "International Dimensions of Management" .

• English

  (Native or bilingual proficiency)