Kamal A. Tahir

Marketechnologist | digital | analytics | data | strategist

Location
Chicago, Illinois (Greater Chicago Area)
Industry
Marketing and Advertising

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Kamal A. Tahir's Overview

Past
  • Practice Lead- Client Strategy VP at Datamyx
  • Senior Manager-Product Strategy/ Director -Services & Propositions Mgmt at Experian
  • Global Product Leader at Nielsen
Education
Connections

500+ connections

Kamal A. Tahir's Summary

I am a 'Marketechnologist' with international experience driving multichannel profit, volume and share. I create strategies and marketing solutions which utilize consumer insights, platforms, and analytics. I have an MBA in Strategy, Pragmatic Marketing Certificate, and have completed further programs at Kellogg (e-commerce), Cornell (executive leadership) and MIT (Big Data). I am constantly pushing my boundaries by rapidly learning, experimenting, applying, and refining. I have presented at conferences including international Big Data Week, Product and Experience Summit, Online Marketing Summit, Product Development and Management Association, Consumer Goods Technology, and Grocery Manufacturers Association. I have also written for multiple publications about omni-channel, consumer centric retail marketing strategies.

I focus on concepts, themes, and drivers of trends, which allow me evaluate scenarios, identify actionable insights and develop effective strategies. I like to look at things from multiple angles. This is partially a result of my work experience which includes strategy and technology consulting, product management, and strategic marketing. Some of it comes from constantly learning, growing up in 4 very different countries, and studying across Europe, USA and Asia. Most of it however, comes from the excitement of discovery, and pride of leadership to materialize the idea into a winning solution.

Focus
- Transformational marketing solutions, innovation, and digital strategy
- Drive profit, volume & share across digital, mobile, social, direct and traditional channels
- Improve acquisition, conversion, retention, loyalty & engagement
- Multichannel / omnichannel strategy (web, mobile, social, direct, other)
- Loyalty, behavioral and attitudinal targeting, advertising effectiveness

Kamal A. Tahir's Skills & Expertise

  1. Product Management
  2. Analytics
  3. Business Strategy
  4. Business Intelligence
  5. Digital Strategy
  6. Multi-channel Marketing
  7. Management Consulting
  8. E-commerce
  9. Online Advertising
  10. Digital Marketing
  11. Social Media
  12. Cross-functional Team Leadership
  13. Business Development
  14. Product Innovation
  15. Marketing Strategy
  16. Mobile Devices
  17. B2B
  18. Enterprise Software
  19. Strategy
  20. Customer Insight
  21. Segmentation
  22. Online Marketing
  23. Start-ups
  24. Emerging Technologies
  25. Social Media Marketing
  26. CRM
  27. Strategic Partnerships
  28. Marketing
  29. E-business
  30. Database Marketing
  31. Product Marketing
  32. Marketing Management
  33. Leadership
  34. Product Development
  35. Management
  36. Program Management
  37. New Business Development
  38. Product Launch
  39. Strategic Planning
  40. Project Management
  41. Competitive Analysis
  42. Direct Marketing
  43. User Experience
  44. Customer Acquisition
  45. Email Marketing

View All (45) Skills View Fewer Skills

Kamal A. Tahir's Experience

Practice Lead- Client Strategy VP

Datamyx

20132014 (1 year) chicago, boca raton

Senior Manager-Product Strategy/ Director -Services & Propositions Mgmt

Experian

20092013 (4 years) chicago, new york, london

Global Product Leader

Nielsen

20052009 (4 years) chicago, new york, brussels, oxford

Global Business Manager/ Global Product Marketing Manager

UL

2002December 2005 (3 years) chicago, milan, shanghai, santa clara, frankfurt

Experienced Consultant - Strategy & Information Technology Services

Arthur Andersen Business Consulting

20002002 (2 years)

Managing Consultant - Business & Information Technology Strategy

The Revere Group

19992000 (1 year)

Kamal A. Tahir's Education

Kamal A. Tahir's Publications

Kamal A. Tahir's Additional Information

Honors and Awards:

Speaker at International Big Data Week 2013
Speaker at PDMA Big Data Monetization event 2013

Referenced for 'information ecosystems' concept to drive marketing, in "Brand Media Strategy: Integrated Communications Planning in the Digital Era" by Advertising Age 2010

Webtrends Analytics for Marketing Professionals 1 & 2- 2011

Marketing Experiments -2011
-Landing Page Optimization
-Fundamentals of Online Testing
-Email Marketing

Performance Recognition- Nielsen 2008, 2009
CEOs Spot Award- UL 2004
Marketing Leadership Recognition- UL 2004, 2005
President Harry S. Truman Award
Mayor's Award, City of Emporia, KS
University VP Leadership Award
University President's Citation
Deans List
Recognition by PA Governer Tom Ridge
Harter, Miller Scholarships
Sommer Fellowship

Consultant to UK's international winner Mad Dog II solar race car, now on permanent display at London Museum of Science & Industry

International negotiations content for the book "International Dimensions of Management" .

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