Kamal Tahir

Strategic professional focusing in innovation, strategy and commercialization. More than 10 years experience developing value-creating strategies and subsequent product development, launch and growth.

B2B and B2C product portfolio management experience in digital marketing, business intelligence, wireless, environmental, automotive, retail, and financial services. Driven to bring game-changing products to market which provide immediate boost and maximize long-term results. Keen focus on integration of existing products with consumer web, e-commerce, mobile, software as a service, and cloud computing as part of multichannel strategy.

Global experience includes studying and working in15 countries in Europe, Asia, Africa and Americas. Experienced in leading global teams to create breakthrough business models, growth platforms and sustainable strategy.


• The high cost of underperforming loyalty programs

  • Direct Marketing news
  • August 25, 2010
  Authors: Kamal Tahir, Vicki James

  Challenges with loyalty programs and how to address them

• Information Ecosystems and Bridging the Gap from Data to Insights and Action

  • Consumer Goods Technology
  • July 16, 2008
  Authors: Kamal Tahir, Russell Evans

  optimizing the utilization of information assets to produce actionable insights to drive incremental gains

• Beyond Data: The Power of Insights

  • Nielsen Consumer Insight
  • September 1, 2008
  Authors: Kamal Tahir, Russell Evans

  Data is the first stepping stone on the path to powerful insights. Reacting to marketplace change is not enough. To succeed, businesses need the right information at the right time to plan more effectively. While the amount of available information keeps increasing, less than half of it will lend any real value to business decisions. Going beyond data requires a nuanced information ecosystem that turns data into actionable insights.

• 6 Steps to Improving Your E-Commerce Holiday Sales

  • Retail Online Integration
  • November 17, 2010
  Authors: Kamal Tahir

  Driving higher returns from your existing spend without much rework

• Five Tips to Freshen Your Loyalty Program

  • Directmag
  • November 29, 2010
  Authors: Kamal Tahir, Vicki James

  A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever. This article covers 5 steps to refresh loyalty programs.

• Models Have a Shelf Life

  • Experian Marketing Services Blog
  • January 19, 2011
  Authors: Kamal Tahir

• Reduce Process Friction to Improve Holiday Marketing Campaigns

  • Marketing Forward- Experian
  • December 14, 2011
  Authors: Kamal Tahir

  For cross-channel retailers, maximizing returns from marketing investments demands incorporating fulfillment strategies as part of the overall effort. As products, offers and campaigns are increasingly linked across media, providing a good customer experience (while simultaneously facilitiating transactions), helps build customer loyalty

• Happy Post-Holidays to Marketers: Focus Areas and How to Make it Count

  • Retail Online Integration
  • December 23, 2011
  Authors: Kamal Tahir

  With the big holiday season nearly behind us, 5 steps retailers should take to get a jump-start on the competition at keeping the holiday sales momentum going strong well into the new year.

Honors and Awards:

Webtrends Analytics for Marketing Professionals 1 & 2

Marketing Experiments-Landing Page Optimization
Marketing Experiments-Fundamentals of Online Testing
Marketing Experiments-Email Marketing

Business Technology Services Recognition- The Nielsen Company 2008, 2009
CEOs Spot Award- Underwriters Laboratories 2004
Marketing Leadership Recognition- Underwriters Laboratories 2004
Marketing Leadership Recognition- Underwriters Laboratories 2005
President Harry S. Truman Award, ESU
Mayor's Award, City of Emporia, KS
University Vice President's Leadership Award
University President's Citation
Deans List
Leadership Recognition by Pennsylvania Governer Tom Ridge
Harter Scholarship
Miller Scholarship
Sommer Fellowship

• Balanced Scorecard

  • Balanced Scorecard Collaborative

• Pragmatic Marketing Certified

  • Pragmatic Marketing
  • May 2011

• English

  (Native or bilingual proficiency)

• Hindi

  (Full professional proficiency)

• Urdu

  (Full professional proficiency)

• Arabic

  (Elementary proficiency)