Retail Expert, Entrepreneur, Artist, Consultant
Greater Los Angeles Area
- Current
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- Distributor at Herbalife
- Owner and Consultant at Retail Training Consultants (Sole Proprietorship)
- Owner at K. A. Mace Jewelry (Sole Proprietorship)
- Past
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- Store Manager at Kohl's Department Stores
- General Manager at Best Buy
- Store Team Leader, Huntington Beach, CA at Target
- Store Team Leader, Orange, CA at Target
- Senior Merchant, Irvine, CA at Target
- Softlines Team Leader at Target
- Corporate Training Team, Corporate HQ, Minneapolis, MN at Target
- Buyer, Mens and Boys College and Pro, Corporate HQ, Minneapolis, MN at Target
- Guest Service Team Leader, Pasadena, CA at Target
- Hardlines, Softlines and Full Store Merchandising Team Leader, South Gate, CA at Target
- Guest Service Team Leader, Pacoima, CA at Target
- Education
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- Carleton College
- Connections
-
35
connections
- Industry
- Retail
- Websites
Kelly Alvarez Mace’s Summary
Retail Experience:
Developed and executed “Credit Boot Camp” training program that rolled out to the Region. Corporate partners took the training program to additional markets.
At the South Corona location, reduced shortage from -3.16% (-$416, 121) to
-1.55% (-$235,521). In the Fontana location, reduced shortage from -2.52%
(-$332,332) to -1.9% (-$275.693).
Experience with new store openings, remodels and expansions.
Involved in District and Regional Committees.
Developed Retention and Recruiting Programs.
Regional Visual Merchandising Trainer for Target Corporation for over 7 years.
Developed Shrink Action Plan for Westminster Best Buy location that was a “template” for other stores.
Created a “Stomp Shrink” program for the Media section of the Westminster Best Buy. Incorporated a recognition program to measure and celebrate success.
Instrumental in developing database to identify pro and college teams in key markets for Target. Database streamlined buying, positively impacted sales and turn goals, reduced markdowns.
Instrumental in developing marketing opportunities for college and pro events to capitalize on championships and other events.
Entrepreneurial Experience:
Developed and successfully executed business plan, brand strategy, internet strategy and sales strategy.
Jewelry line carried in boutiques across the nation, including top accessory boutique in Los Angeles, CA.
Developed marketing strategy and developed relationships with major women’s fashion magazines.
Volunteer Experience:
Secretary of Murrieta National Little League Board of Directors.
Art Docent, Science Docent, Sammamish, WA. Developed a Pacific Northwest Pioneer Craft Day in which fourth grade students made candles, butter, cornhusk dolls and other crafts.
Classroom Mom and volunteer, Murrrieta, CA. Math tutoring, assisting kids with reading and writing skills and other activities.
Kelly Alvarez Mace’s Specialties:
Merchandising, Visual Merchandising, Leadership, Change Management, Recruiting, Retention, Recognition, Training, Developing Training Programs, Positive Leadership, Mentoring High Potential, Mentoring Future Potential, Shrink Initiatives
Kelly Alvarez Mace’s Experience
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Distributor
Herbalife
(Public Company; 10,001 or more employees; HLF; Health, Wellness and Fitness industry)
January 2008 — Present (1 year 11 months)
Herbalife Distributor.
http://www.lifechange2008.com.
http://www.lifechange2008.blogspot.com -
Owner and Consultant
Retail Training Consultants (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Retail industry)
January 2008 — Present (1 year 11 months)
Member of Gerson Lehrman Group Council.
Member of Round Table Group. -
Owner
K. A. Mace Jewelry (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Apparel & Fashion industry)
September 2002 — Present (7 years 3 months)
Developed business plan, including brand strategy, internet strategy and sales strategy.
Jewelry line carried in boutiques across the nation, including top accessory boutiques in Los Angeles, CA.
Currently working with two Sales Representatives, seeking additional sales staff.
Developed marketing strategy to communicate brand and collections. Including online and print catalogs, print postcards and lookbooks.
Strategy developed relationships with major women’s fashion magazines, resulting in K. A. Mace necklace being featured in InStyle Magazine. Currently in contact with additional magazines for features.
K. A. Mace Jewelry spotlighted in SpinDaily video interview and on several jewelry design blogs and websites.
http://www.kamacejewelry.com
http://kamacejewelry.blogspot.com -
Store Manager
Kohl's Department Stores
(Public Company; 10,001 or more employees; KSS; Retail industry)
January 2006 — July 2007 (1 year 7 months)
Management and achievement of key P&L measurements.
Reduced shortage in South Corona location from -3.16% ($416,121) to
-1.55% ($235,521). Reduced shortage in Fontana location from -2.52%
(-$332,332) to -1.9% (-$275.693). This removed both stores fromShortage Intensification Program.
Responsible for executive staff of three and over 115 hourly associates.
District Captain for Credit.
Developed and executed “Credit Boot Camp” training program that rolled out to the Region. Corporate partners took the program to additional markets.
District Captain for Sales/Inventory.
District Captain for Freight/Replenishment.
Developed Holiday Freight Flow training program to ensure success of Operations Managers over holiday season. Training included key regional and distribution center partners and first ever DC tour.
Mentored and developed key executives and hourly managers. -
General Manager
Best Buy
(Public Company; 10,001 or more employees; BBY; Retail industry)
September 2001 — September 2002 (1 year 1 month)
Assisted various locations with challenged management teams. Worked on building morale, professionalism and leadership skills within management teams.
Assisted stores with creating, implementing and measuring sales and shrink through in-store contests to drive results and recognition.
Created Shrink Action Plan for Westminster location, presented to Regional Leadership team, implemented with entire store team. Template of this Action Plan was rolled out to additional stores to assist them with format and content ideas.
Assisted stores with rolling out new company programs and training initiatives.
Assisted stores with job fairs, recruiting and interviewing, orientations and training. -
Store Team Leader, Huntington Beach, CA
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
August 2000 — September 2001 (1 year 2 months)
Management and achievement of key P&L measurements including sales, payroll, expenses and shrink. $45M in volume.
Responsible for executive staff of 9 and over 150 hourly team leaders.
Regional Recruiter for Southern California. Assisted in hiring over 70 executives.
Assisted in development of Retention programs for high and future potential executives.
Trainer for district.
Payroll Captain for district.
Mentored, developed and promoted several executives.
Recognition for improving Guest Survey scores.
LEAD Assessor. -
Store Team Leader, Orange, CA
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
July 1999 — August 2000 (1 year 2 months)
Management and achievement of key P&L measurements including volume/sales, payroll, expenses and shrink. $40M in volume.
Oversaw expansion and remodel of store, promoted prior to finish of remodel.
Responsible for executive staff of 8 and over 125 hourly team leaders.
Regional Recruiter for Southern California.
Assisted in development of Retention programs for high and future potential executives.
Regional Guest Service Committee member.
Trainer for district.
Mentored, promoted and developed several executives.
Regional award for meeting team turnover objectives.
Regional Recognition for improving Guest Survey scores.
LEAD Assessor. -
Senior Merchant, Irvine, CA
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
August 1997 — July 1999 (2 years )
Responsible for entire sales floor merchant team.
Responsible for execution of all Merchandising initiatives from Corporate and or the Regional Staff.
Oversaw executive staff of 3.
Visual Merchandising Trainer for Region.
Trainer for Region.
Involved in full store expansion and remodel. -
Softlines Team Leader
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
January 1997 — August 1997 (8 months)
Oversaw all of Softlines merchandising team.
Responsible for execution of all Softlines Merchandising iniatives from Corporate and Regional teams.
Visual Merchandising Trainer for Region.
Acted as “Peer Mentor”/Acting Store Team Leader during the transition of Store Team Leaders. -
Corporate Training Team, Corporate HQ, Minneapolis, MN
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
August 1996 — January 1997 (6 months)
Wrote and published several training manuals including manuals for new stores and remodel stores.
Wrote and published several transition manuals, working with Buying Teams and Store Teams to improve content and ease of use. Set standard for transition manuals.
Assisted in developing Visual Merchandising standards and training programs.
Traveled to stores to implent new Visual Merchandising standards and fixtures with Store Teams. -
Buyer, Mens and Boys College and Pro, Corporate HQ, Minneapolis, MN
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
September 1994 — August 1996 (2 years )
Responsible for $45 million buying department.
Assisted in developing database to better identify college and pro teams by market and/or store.
Worked with vendors to revolutionize the manner in which Target could capitalize on sales of championship merchandise, reducing markdown risks and driving sales.
Worked with vendors to bring in branded merchandise to improve merchandise selection and to challenge competitors. -
Guest Service Team Leader, Pasadena, CA
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
January 1994 — September 1994 (9 months)
Assisted in the opening of first Multi-level Target Store in the nation.
Oversaw the entire Front End operations, including cash office, guest service and cart attendants.
Complexity of three separate register banks, assisted with pioneering and testing new programs for future Front End upgrades and improvements.
Visual Merchandising Trainer for Region. -
Hardlines, Softlines and Full Store Merchandising Team Leader, South Gate, CA
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
September 1992 — January 1994 (1 year 5 months)
Responsible for execution of merchandising initiatives from Corporate and Regional teams.
Assigned to Inner City/"Combat" store. Bilingual in English and Spanish.
Directly involved in full store remodel.
Oversaw all of sales floor merchandising for duration of remodel.
Visual Merchandising Trainer for Region. -
Guest Service Team Leader, Pacoima, CA
Target
(Public Company; 10,001 or more employees; TGT; Retail industry)
November 1991 — September 1992 (11 months)
Oversaw the entire Front End operations, including cash office, guest service and cart attendants.
Developed Front End contests and newsletter which became Regional standard.
Assisgned to Inner City/"Combat" store. Bilingual in English and Spanish.
Developed volunteer program with team members and a local elementary school to teach English as a Second Language, read to the students, and assisted with beautification of the campus after the Los Angeles Riots.
Guest Service Trainer for district.
Trained store and sister stores for internal email rollout.
Kelly Alvarez Mace’s Education
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Carleton College
BA , Latin American Studies , 1986 — 1990
Mellon Minority Fellow
Spent Junior Year studying and traveling in Panama, Colombia, Ecuador, Peru, Costa Rica, Guatemala.
Volunteer with Amigos de las Americas to teach dental health and build latrines in Mexico.
Bilingual in English and Spanish.
Additional Information
Kelly Alvarez Mace’s Websites:
Kelly Alvarez Mace’s Interests:
Marketing, designing jewelry, needlepoint and cross stitch, knitting, walking and hiking, the beach, time with the family, wine and food, entertaining and travel.
Kelly Alvarez Mace’s Groups:
Etsy, Talent Database
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Inbound Marketers - For Marketing Professionals -
eMarketing Association Network -
Online Advertising Professionals -
Retail Industry Professionals Group -
Creative Artists and Designer Network -
Shop.org Members -
JewelStruck -
Women in Retail Leadership -
Restaurant & Retail Marketing Forum -
Band of Entrepreneurs
Kelly Alvarez Mace’s Honors:
K. A. Mace Jewelry Video Interview on SpinDaily. Link: http://www.spindaily.com/content/view/258/111/
K. A. Mace Jewelry featured artist on Jewelry and Beading. Link: http://www.jewelryandbeading.com/2007/11/22/artist-profile-kelly-alvarez-mace/
K. A. Mace Jewelry twice the featured artist on the Crafts Channel on TalentDatabase.com.
Kelly Alvarez Mace’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
