Masao Kakihara

Current

• Researcher at Yahoo! JAPAN Research at Yahoo! JAPAN

Past

• Associate Professor in Management Information Systems at Kwansei Gakuin University
• Consultant at AXIS Inc.

Education

• London School of Economics and Political Science
• Kwansei Gakuin University

Connections

17 connections

Industry

Internet

Websites

• My Website

Masao Kakihara’s Summary

A practical research scientist with work experiences in both academia and industry, well-balanced between practical and analytical mindsets, internationally trained in the area of strategic management and marketing analysis.

Deep work experiences specifically in strategic management and data-driven marketing analysis. 4-year business experience in marketing research and strategic planning mainly for manufacturing firms at a marketing consulting firm in Tokyo. 5-year academic research experience on strategic management of digital products and services. Currently working at the top Internet service company in Japan as a researcher leading various projects of consumer behavior analysis.

Masao Kakihara’s Specialties:

- Strategic management of Internet business
- Marketing of digital products and services
- Data mining analysis of online and offline consumer behavior

Masao Kakihara’s Experience

• Researcher at Yahoo! JAPAN Research

  Yahoo! JAPAN

  (Internet industry)

  April 2008 — Present (1 year 4 months)

  Leading research projects on data mining analysis of online/offline consumer behavior, and strategic management of Internet service development

• Associate Professor in Management Information Systems

  Kwansei Gakuin University

  (Educational Institution; Higher Education industry)

  April 2003 — March 2008 (5 years)

  Conducted reseach and teaching on economic and managerial aspects of IT/Web businesses. Extensive research experiences on e-commerce, web marketing, and software development management. Done various collaborative projects with industry, especially manufacturing and Internet service firms.

• Consultant

  AXIS Inc.

  (Marketing and Advertising industry)

  April 1995 — June 1999 (4 years 3 months)

  Marketing consulting for manufacturing firms, especially car and high-tech companies. Main consulting fields include brand management, product planning, and statistical modeling. Major works includes a global brand marketing strategy for a Japanese car maker, planning for a community-based website for a Japanese car maker, planning for the basic concept and marketing strategies of a notebook PC for a Japanese electronic manufacturer, etc.

Masao Kakihara’s Education

• London School of Economics and Political Science

  MSc., Ph.D. , Information Systems , 1999 — 2003

• Kwansei Gakuin University

  BEcon , Economics , 1991 — 1995

Additional Information

Masao Kakihara’s Websites:

• My Website

Masao Kakihara’s Interests:

Strategic management, Web business, Marketing, Data mining

Masao Kakihara’s Groups:

ACM, INFORMS, Association for Information Systems

•    Yahoo Employees
•    LSE Alumni
•    Kwansei Gakuin University

Masao Kakihara’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch