Kai Chan

Kai Chan

Merchandise Presentation Division Business Analyst at Target

Location
Greater Minneapolis-St. Paul Area
Industry
Marketing and Advertising

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Kai Chan's Overview

Current
  • Merchandise Presentation Division Business Analyst at Target
  • Photographer at Kai Chan Photography
Past
  • Marketing Consultant Project Manager at Murphy's Restaurant
  • Digital & Social Media Research Analytics/Sponsorship Intern at Turner Broadcasting System
  • Director of Marketing | Marketing Consultant Project Manager at NaanStop
Education
Connections

500+ connections

Kai Chan's Additional Information

Groups and Associations:

Kai Chan's Experience

Merchandise Presentation Division Business Analyst

Target

Public Company; 10,001+ employees; TGT; Retail industry

September 2014Present (1 month) Minneapolis, Minnesota

Use presentation expertise to develop world-class environments for our store team members and guests, while simplifying the stocking and shopping of our stores through space management. Also be involved in creating all planograms, control company spaces, and ensures an accurate presentation of the product at our stores.

Photographer

Kai Chan Photography

2012Present (2 years) www.facebook.com/kaichanphotography

• Events, Fashion, Sports, Nightlife.
• www.about.me/kaichan
• www.facebook.com/kaichanphotography

Marketing Consultant Project Manager

Murphy's Restaurant

January 2014June 2014 (6 months) http://www.murphys-atlanta-restaurant.com | Atlanta, Georgia

• Lead a group of eight to perform market analyst roles in a feasibility study comprised of competitive offerings research, local market data employing Nielsen’s PRIZM, SWOT analysis, digital audit, sales forecast, promotional channels, menu changes, and second restaurant concept adaption.
• Developed accurate and detailed project plans to meet client’s needs on time and on budget.
• Initiated and coordinated brainstorm sessions, weekly agendas, and meeting recap reports.
• Implemented strategy and brand requirements into actionable concepts aligning with cost estimations and ensuring on time launch schedule initiatives.
• Identified and provided resolutions to problems, project changes and resource constraints, escalating to management when necessary.

• Murphy's restaurant brings in the crowds with the perfect combination of upscale comfort food, gracious service, a cozy setting, and excellent value.
• Murphy's create American contemporary comfort food that focuses on fresh, local ingredients.
• As well as an excellent restaurant, Murphy's is also a bakery and wine shop.
• The wine program includes weekly themed wine tastings on Tuesday nights, an on-site retail shop, and exclusive wine dinners with prestigious winemakers.

Digital & Social Media Research Analytics/Sponsorship Intern

Turner Broadcasting System

Public Company; 5001-10,000 employees; TWX; Broadcast Media industry

September 2013April 2014 (8 months) www.turner.com | Atlanta, Georgia

• Compiled analytics reports and viewer profiles with minimal supervision using comScore, Sysomos MAP (Media Analysis Platform), Nielsen NetRatings, and SocialGuide Intelligence for Turner Entertainment Networks (TNT, TBS, and TCM).
• Assisted with strategic long-term competitive landscape projects and delivered insights to increase traffic across multiple social media platforms.
• Presented email marketing research findings on media industry’s benchmarks metrics (sourcing from CheetahMail, ExactTarget, and Silverpop), mobile-aware responsive design, and opt-ins forms.
• Developed social media promotions for various Cartoon Network advertisers including Hasbro, Mattel, and Lego.
• Presented social media research findings on upcoming trends, competitors’ sponsorships and promotions to CMO and SVP of Sponsorship Group.
• Supported Strategic Marketing and Partnership Group as a liaison between ad sales and the network in day-to-day operations, handling client and sales requests related to each promotion.
• Assisted Adult Swim with research on competitors’ sponsorship offerings and Cartoon Network’s digital team in compiling media clips.

Director of Marketing | Marketing Consultant Project Manager

NaanStop

Privately Held; 1-10 employees; Restaurants industry

December 2012December 2013 (1 year 1 month) www.naanstop.com

• Developed and spearheaded catering and hyper-local outreach strategy across BatchGeo, Google AdWords, LevelUp, Scoutmob, and ShopKeep POS.
• Created promotional designs using Microsoft Publisher, Adobe Photoshop and Lightroom for brand image and updated WordPress website with new store content and media from local press.
• Increased Facebook page’s social followers by 40% in three months through new promotions and location-based marketing tracking tools.

Catering Business Intelligence Intern

HoneyBaked Ham

Privately Held; 1001-5000 employees; Retail industry

August 2013October 2013 (3 months) www.honeybaked.com

• Expanded current catering strategies for retail space, catering menu, and merchandise
for consistent year-round orders.
• Performed digital audit and conducted competitive research analysis based on HoneyBaked’s traditional, direct, and digital marketing efforts.

Email Marketing Intern

Kaplan

Educational Institution; 10,001+ employees; WPO; Education Management industry

June 2013August 2013 (3 months) www.kaplan.com | New York City, New York

• Tracked, analyzed, and compiled reports on triggered lifecycle and national marketing emails over 17 specialized business units including LSAT, MCAT, GMAT, GRE, SAT, and ACT.
• Coded, deployed, and performed quality assurance tests to ensure content accuracy with Dreamweaver on HTML emails.
• Optimized daily campaign segmentation data in CheetahMail and Silverpop using trend data pulled from custom API.
• Managed special request queue using Formstack for various high priority email messaging.

Marketing Intern

Scoutmob

Privately Held; 11-50 employees; Internet industry

December 2012May 2013 (6 months) www.scoutmob.com

• Managed social media accounts for 13 cities to generate user awareness and engagement with the brand by featuring time-sensitive deals offered on Scoutmob mobile app.
• Compiled analytics reports covering traffic acquisitions, campaign sales, net promoter score, and responsive site load times using monitoring tools Google Analytics and HootSuite for mobile app, website and email marketing.
• Contacted well-established tech blogs for press releases on Scoutmob news including product features, promotions, and partnerships.

Convention Staff

Kelly Services

Public Company; 5001-10,000 employees; KELYA; Staffing and Recruiting industry

May 2012May 2013 (1 year 1 month) www.kellyservices.com

• Served and promoted conference, convention, and trade shows as a key liaison between the professional/trade associations and participants.
• Prepared event setup and registration.
• Translated Mandarin and Cantonese Chinese.
AWEA, SHRM, AmericasMart, MGX, Thirty-One Gifts, SuperCorr, ASTMH, Bisnow, CROI, McDonalds.

Digital & Social Media Consultant Project Manager

Men Stopping Violence

August 2012December 2012 (5 months) http://www.menstoppingviolence.org

• Men Stopping Violence is a social change organization dedicated to ending male violence against women.
• MenStoppingViolence provides organizations, communities, & individuals with the knowledge and tools to move men to act to prevent violence against women & girls

Marketing Intern

Bicycle Tours of Atlanta

Privately Held; 1-10 employees; Hospitality industry

March 2012September 2012 (7 months) www.biketoursatl.com

• Managed and curated integrated messaging for Facebook, Twitter, Foursquare, LinkedIn, Google+ and YouTube.
• Redesigned and developed WordPress website’s with interactive web content including custom widgets, banner graphics, press page, photo gallery, copy, product information, team bios, and e-commerce platform.
• Built and maintained customer and partner relationships, cross-referencing email lists with EventBrite, MailChimp, and Constant Contact.
• Launched multiple email marketing campaigns utilizing A/B testing and customer acquisition techniques to cover newsletters, promotions, and partner sales while meeting deployment dates.

Property Manager

Day Day Up Realty

January 2008February 2012 (4 years 2 months)

• Represent sellers and buyers in the sale and purchase of residential real estate.
• Find and negotiate the best deal on specific properties for clients.
• Manage over 20 tenants at 4 houses.
• Built 9 rooms with minimal help and perform weekly maintenance such as repairing damages for the houses.

Kai Chan's Certifications

  • Certificate in Advertising

    • Georgia State University - J. Mack Robinson College of Business
    • January 2013

Kai Chan's Honors and Awards

  • Dean's List

    Georgia State University
    • December 2011
  • President's List

    Georgia State University
    • May 2011
  • Captain of PwC xTREME Taxation Games 2011

    PricewaterhouseCoopers
    • November 2011
  • HOPE Scholarship

    Georgia Student Finance Commission
    • August 2010
  • Excellence Scholarship

    Georgia State University Honors Organization
    • August 2011
  • Georgia State University Foundation Scholarship

    Georgia State University Honors Organization
    • August 2010
  • Magna Cum Laude for Outstanding Performance in the National Latin Examination

    The American Classical League and the National Junior Classical League
    • 2009

Kai Chan's Education

Georgia State University - J. Mack Robinson College of Business

Bachelor of Business Administration (B.B.A.), Marketing

20102014

Activities and Societies: American Marketing Association, The National Society of Collegiate Scholars, University Honors Organization, Hong Kong Student Association, InterVarsity Christian Fellowship, Boxing, Mixed Martial Arts, Brazilian Jiu-Jitsu & Grappling, Panthers Allure

Georgia Institute of Real Estate

Sales License, Real Estate

20112011

Kai Chan's Courses

  • Bachelor of Business Administration (B.B.A.), Marketing

    Georgia State University - J. Mack Robinson College of Business

    • Social Media Marketing (4305)
    • Direct & Interactive Marketing (4702)
    • Advertising (4300)
    • Marketing Research (4200)
    • Marketing Metrics (4010)
    • Marketing Problems & Case Studies (4900)
    • Professional Sales (4330)
    • Strategic Management (4980)

Kai Chan's Languages

  • English

    (Native or bilingual proficiency)
  • Chinese - Mandarin

    (Professional working proficiency)
  • Chinese - Cantonese

    (Professional working proficiency)

Kai Chan's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer

      TechMedia
      May 2012 May 2012 (1 month)

      Event setup and registration for Digital Summit 2012.

    • Volunteer

      Gateway Center
      January 2011 April 2011 (4 months)

      Redirected homeless shelter users to various departments.
      Prepared and distributed food.
      Daily cleaned entire central floor.
      Executed basic security functions.
      Provided lead customer service.

    • Volunteer

      Digital Atlanta
      October 2012 October 2012 (1 month)

      A/V Setup and Photography.

Kai Chan's Skills & Expertise

  1. Social Media
  2. Customer Service
  3. Analytics
  4. WordPress
  5. PowerPoint
  6. Constant Contact
  7. Facebook
  8. Event Planning
  9. Marketing
  10. Online Advertising
  11. Email Marketing
  12. Google Analytics
  13. Microsoft Excel
  14. Microsoft Office Sharepoint Server
  15. Property Management
  16. Digital Marketing
  17. Sponsorship
  18. SEO
  19. CheetahMail
  20. Nielsen SocialGuide
  21. A/B testing
  22. Computer Repair
  23. Computer Maintenance
  24. Martial Arts
  25. Final Cut Pro
  26. Lightroom
  27. Microsoft Office
  28. Photography
  29. Social Networking
  30. Digital Photography
  31. Computer Hardware
  32. Excel
  33. CRM
  34. Microsoft Word
  35. Time Management
  36. Public Relations
  37. ExactTarget
  38. Silverpop
  39. Hootsuite
  40. Search Engine Optimization
  41. Customer Acquisition

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