
Director, Oxidant
London, United Kingdom

Director, Oxidant
London, United Kingdom
13 years of experience in leading the user experience, visual design, information architecture and online strategy for the design of large-scale commercial websites.
Key clients include AOL, Hallmark, Virgin Mobile, Homebase, Asserta Home (property destination funded by CGNU, now Norwich Union), Lloyds of London, Opodo, BT, Orange and Capita.
Digital strategy, User Experience & Information Architecture, Social media planning, Visual Design, Information design, User Research.
Competitor auditing, Audience segmentation, User personas and scenarios, task flows, card sorting.
(Internet industry)
September 2009 — Present (3 months)
(Public Company; 201-500 employees; ACOM; Internet industry)
April 2008 — September 2009 (1 year 6 months)
(Internet industry)
July 2007 — March 2008 (9 months)
(Internet industry)
April 2007 — July 2007 (4 months)
(Public Company; Design industry)
2006 — 2007 (1 year )
Clients included: National Skills Academy, AEGON, Argos and Enterprise IG (internal)
(Self-Employed; Myself Only; Internet industry)
April 2004 — July 2007 (3 years 4 months)
Currently providing interactive design and consulting services.
Freelance clients include: Enterprise IG, Oyster/FramFab/LBi, Radley Yeldar, British Telecom, Orange, Capita.
(Internet industry)
April 2004 — September 2006 (2 years 6 months)
mediapollen published the Design On DVD series, including 'Bass on Titles' by Saul Bass.
Distributed in the United Kingdom.
(Information Technology and Services industry)
April 2005 — June 2005 (3 months)
Clients included: British Telecom (BT), National Assessment Agency (NAA)
(Design industry)
July 2004 — November 2004 (5 months)
Concept work for new business pitches, user experience design for internal content management spin-off business, IROQO.
Additional work with Radley Yeldar in 2005 for Serono, and 2007 for Capita.
(Public Company; SAPE; Internet industry)
June 1999 — April 2004 (4 years 11 months)
Led the Information Architecture design on projects for key Sapient clients, including Virgin Mobile, Homebase, Asserta Home and Lloyds of London.
Acted as User Experience Lead in Sapient's New Dehli office for 6 months to help develop the creative discipline in India.
(Public Company; Information Technology and Services industry)
March 2001 — August 2001 (6 months)
While at Sapient, I spent 6 months as the head of the Creative/User Experience team in Sapient India's New Delhi office. I held overall responsibility for staffing, planning and development of the 20+ person team consisting of designers, information architects, creative project managers, content strategists and site developers.
(Graphic Design industry)
September 1998 — May 1999 (9 months)
Provided interactive design, consulting and development services for clients including 3Com, IBM and Hallmark.
(Non-Profit; 51-200 employees; Philanthropy industry)
September 1996 — January 1998 (1 year 5 months)
Online Producer for Plug In! Studios -- a teen content studio funded by the venture capital department of America Online, AOL Greenhouse.
The Studio employed teens from East Palo Alto and Palo Alto to create interactive communities for AOL, Intel and Sun Microsystems.
Plug In! Studios was a for-profit social enterprise developed to contribute to the non-profit organisation Plugged In.