Designer & Creative Director
Copenhagen Area, Denmark
Designer & Creative Director
Copenhagen Area, Denmark
I’m a Designer and Creative Director living and working in New York. I've been working with digital design, concept and brand development since 1996.
I have a strategic and user-centered approach to my work and I take pride in bridging design and technology in solutions that creates value for both clients and users.
I’ve helped major brands and organizations make succesful transitions from strategy to execution in the field of digital media. The list of clients include IKEA, Carlsberg, Flügger, TDC, Politiken, Telia, Telmore, Kappa, The Royal Dansih Theater, The Danish Parliament and Magnum Photos. My relationships with these clients have given me a solid foundation of experience and have even graced me with a couple of honors and awards along the way.
Apart from solving commissioned design work I give lectures and am a member of the advisory board at The Danish School of Media and Journalism. I am also a member of the jury at the Creative Circle Award honouring creative solutions in digital media.
SELECTED WORK
POLITIKEN.DK (2008-2009 - in progress)
Concept, user experience design and art direction of a major online redesign and repositioning project.
ALBANI.DK
Concept and art direction of website.
IKEA (2008)
Web strategy, concept development and user experience design of IKEAs global future webpresence.
Hotel Missoni (2008)
Conecpt and art direction of website introducing the design hotel chain.
Flügger Group (2003 - 2009)
Concept and art direction of corporate website, store sites intranet and brandsites.
Carlsberg Group (2006 - 2008)
Concept and art direction of corporate website, regional corporate websites, intranets and extranets.
TDC (2004 - 2007)
Various concepts and art direction for TDC Online and TDC.dk
The Royal Danish Theatre (2006 - 2008)
Concept and art direction of website and subsites
The Danish Parliament (Work in progress)
Visual concept for website
- Digital Design & Art Direction
- Cross media design & content concepts
- User experience design
(Online Media industry)
January 2008 — Present (1 year 7 months)
Storyplanet is an internet startup and can best be described as "the printing press for interactive stories". You can exchange footage, edit interactive stories with video, photos, audio and interactive components and publish the final story to any website or blog.
Storyplanet is aimed at creative professionals and aspiring creatives such as photojournalists, photographers, journalists, storytellers, designers, artists and the likes. People with something at heart.
(Higher Education industry)
2006 — Present (3 years)
Teaching in the fields of digital design and concept development.
Member of the advisory board.
(Design industry)
October 2002 — Present (6 years 10 months)
Developing digital design concepts, visual idetities, motion graphics and illustration for clients such as:
Politiken, TDC, Telia, Telmore, Kappa, Flügger, Albani, E-Capacity, Copenhagen Business School, Magnum Photos, Larry Towell, Mobile People, The Danish Court, F.L. Smidth, Wonderful Copenhagen, Hooha, Frame by Frame, Chelsea Avenue, Saybia, Tim Christensen, Finn & Jacob, Niels Løkkegaard, Peter Rosendal.
(Marketing and Advertising industry)
March 2008 — October 2008 (8 months)
Creative Director and part of the management of TRIPLE CPH. Working with digital strategy, concept development and art direction for clients such as:
IKEA, Rezidor / Missoni, Telmore, Sealand
(Privately Held; 11-50 employees; Design industry)
September 2007 — March 2008 (7 months)
Head of the design department and part of the management of 1508 A/S. Working with idea generation and art direction of design concepts for clients such as:
Carlsberg, Microsoft, City of Copenhagen, The Danish Parliament, The Danish Court, The Royal Danish Theatre, National IT and Telecom Agency, Danish University of Education, Team Danmark, Flügger, HK, Novo, Politiken.
(Privately Held; 11-50 employees; Design industry)
November 2006 — September 2007 (11 months)
Head of Concept Development and part of the management of 1508 A/S. Working with idea generation and art direction of design concepts for major danish clients.
(Privately Held; 11-50 employees; Design industry)
June 2005 — October 2006 (1 year 5 months)
Creative Lead of the digital design department at 1508 A/S. Working with digital and cross media design concepts for major danish clients.
(Privately Held; 1001-5000 employees; Online Media industry)
2002 — 2002 (less than a year)
Took great part in designing Telias broadband portal comhjem.dk.
(Privately Held; 1001-5000 employees; Online Media industry)
2000 — 2002 (2 years)
Took part in building and running a Telia Internet satellite office in Kolding. I was Head of Design and Webdevelopment of this office and Development Manager of content management system Siteworks.
(Privately Held; 51-200 employees; Online Media industry)
1996 — 2000 (4 years)
Took part in building Netmaster A/S, a subsidiary to DataGruppen A/S. Worked with webdesign and concept development. Took part in developing digital concepts for city portals, CMS and online authoring systems for ad and catalogue production.
Client extract:
DONG, CW Obel, Advodan, Musikhuset Esbjerg, Pilgrim, Caravanringen, Camper, Nordisk Solar.
(Educational Institution; 11-50 employees; Music industry)
1995 — 1999 (4 years)
Teaching drums and percussion to students, age 10-16.
Teaching rythmic band to students age 14-17.
Member of the music school board.
BA , Design , 2001 — 2005
Bachelor project:
“Online brand experiences”
A practical methodic approch on how to use the web for building and maintaining brand loyalty towards a specific target audience.
Client: Kappa / FCK
Grade: 13 (A+)
Final exam project:
“Revitalization of Magnum Photos”
A complete visual and conceptual revitalization of the old and well-reputed documentary photo agency. The project included: communication planning, visual identity, website design, exhibition design, ad campaign concept and Magazine design.
Client: Magnum Photos, New York
Grade (average of multiple grades): 11 (A)
Other activities and Societies:
Student board member.
School board member as student representative.
Music, Design, Art, Photography, Architecure, New business ventures
Creative Circle Awards
Nationalbankens Jubilæumsfonds legat, 2005
Honorable mentioning in "Bedst på nettet 2007" for
IT-borger website
Winner of "Børsen Online Award 2007" for
Carlsberg Group Website
Creative Circle Award 2008:
· Silver for Konservative website
· Bronze for Københavns Teater website
· Carlsberg Group Corporate website Shortlisted
Creative Circle Award 2009:
· Silver for Århus Universitet Identity
· Silver for JP/Politikens Forlag e-commerce website