Social Media Strategist at OptimalResume.com
Raleigh-Durham, North Carolina Area
- Current
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- Social Media Strategist at OptimalResume.com
- Past
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- Creator, Writer, Editor at Tar Heels in Transit Blog
- Editor at Tipado.com
- Public Relations Campaign Intern at Yep Roc Records
- President, Creative Director and Sales & Marketing Coordinator at Blue & White Magazine
- Public Relations Assistant at Student U.
- Art Director at Blue & White Magazine
- Graphic Design Intern at Calliope Publishing
- Education
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- University of North Carolina at Chapel Hill
- Recommended
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- Industry
- Public Relations and Communications
- Websites
Kelly Giles’s Summary
Recent UNC-Chapel Hill grad with business acumen and design sense carving out a path that blends my passions for efficiency, strategy and creativity — and if I'm lucky, evolutionary psychology. Right now, that means an exciting social media strategist position at OptimalResume.com. Previously, it was leading an 80-person student-run magazine out of debt and into full-color in under a year.
Kelly Giles’s Specialties:
strategic communication, editing, print graphic design, branding, student leadership, social media
Kelly Giles’s Experience
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Social Media Strategist
OptimalResume.com
(Privately Held; Computer Software industry)
May 2009 — Present (7 months)
I work with the organization's COO to devise, implement and evaluate social media strategy across a variety of platforms, including Twitter, Facebook and blog.
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Creator, Writer, Editor
Tar Heels in Transit Blog
(Public Relations and Communications industry)
February 2009 — July 2009 (6 months)
I publish, manage and market a start-up Web 2.0 career advice site, which earned 1,000+ hits, local news coverage and 30+ Twitter mentions in its first month of operation. (Site accessible at http://tarheelsintransit.wordpress.com.) The site's content is syndicated and has been featured on BrazenCareerist.com. I also gave a presentation on social media to UNC-CH’s PRSSA chapter.
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Editor
Tipado.com
(Writing and Editing industry)
February 2009 — June 2009 (5 months)
I edit 25+ online articles per month for spelling, grammar and style and tag articles with metadata for search engine optimization.
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Public Relations Campaign Intern
Yep Roc Records
(Public Relations and Communications industry)
August 2008 — December 2008 (5 months)
I collaborated with a team of five students to conduct original research and create a comprehensive media relations plan based on an expert positioning strategy. The team presented the plan to a panel of executives and students.
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President, Creative Director and Sales & Marketing Coordinator
Blue & White Magazine
(Publishing industry)
September 2007 — December 2008 (1 year 4 months)
PRESIDENT (Sept - Dec 2008) I managed a 501(c)3 non-profit, an 80-person staff and an $18,000 budget, while generating sufficient revenue for the magazine to print in full-color for the first time in its 10-year history. I also presented the keynote address at the organization's inaugural alumni reunion.
PRESIDENT & CREATIVE DIRECTOR (Sept 2007 - Sept 2008) I took over the magazine when it was in debt and lacked organizational structure. I assembled a team of 30 to fill positions in finance, public and internal relations, and development. At the same time, I maintained my responsibilities as art director and jump-started ad sales from $0 to $1,600 per month peak sales. The magazine recovered from debt within three months of my taking office.
SALES & MARKETING COORDINATOR (May - Aug 2008) In three months, I sold $3,000 in ads and 27 sponsorships for the purchase of marketing materials, and solicited a $400 contribution to subsidize the magazine's Chamber of Commerce membership. -
Public Relations Assistant
Student U.
(Primary/Secondary Education industry)
January 2008 — October 2008 (10 months)
I worked with the organization's executive director to develop the Student U. identity through the creation of collateral pieces. I redesigned and rewrote Student U.'s brochure and one-sheet, and executed their first-ever annual report from concept to creation.
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Art Director
Blue & White Magazine
(Publishing industry)
October 2006 — October 2007 (1 year 1 month)
I redesigned the magazine for the first time in three years while delegating assignments to 10 designers and editing their layouts each month. I also researched, wrote and designed a media kit for advertisers and created a style guide for designers.
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Graphic Design Intern
Calliope Publishing
(Publishing industry)
March 2006 — October 2007 (1 year 8 months)
I coordinated the production of 70+ ads for a regional relocation guide while simultaneously completing layout and ad designs for regional, award-winning publications. I also created an ad that appeared in InStyle Weddings.
Kelly Giles’s Education
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University of North Carolina at Chapel Hill
BA , Journalism, Public Relations, Psychology , 2005 — 2009
Graduated summa cum laude; Toured the United Kingdom for a week before studying abroad in Florence, Italy, during the summer of 2007
Additional Information
Kelly Giles’s Websites:
Kelly Giles’s Interests:
organizational development, strategic planning, evolutionary psychology, personal branding, management styles, photography and painting, handwriting analysis, shiny accessories and shopping for them
Kelly Giles’s Honors:
Phi Beta Kappa; 2008 Chancellor's Award for Student Publication Work; 2008 Norval Neil Luxon Prize for Scholarship (awarded to journalism major with the highest GPA in the senior class); 2008 John W. Harden Scholarship in journalism; Psi Chi National Honor Society for Psychology; Kappa Tau Alpha: journalism national honor society
Kelly Giles’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
