
Designer, Product Manager, and Entrepreneur
San Francisco Bay Area

Designer, Product Manager, and Entrepreneur
San Francisco Bay Area
Product Manager, Interaction Designer, and Web Developer with an Entrepreneurial bent. A very early-stage team member of online job board WorkMetro (acquired by Jobing, Inc.), and "green Yelp" SustainLane.com. Creator of Through a Friend, ( http://snipr.com/28w0e ), a sort of "Craigslist on social," and Flatmate Meetup, which is like Speed-Dating for roommates.
Diverse in experience, and most comfortable when frequently switching hats. Experienced with Product Management, Identity and Brand Strategy, UI Design, SEM, SEO, and Monetization. A leading theorist on Social Media, publishing articles on the topic on http://kadavy.net.
Graphic Design, User Interface Design, Interaction Design, Product Management, Project Management, Social Media Theory, Branding, Identity, SEO, SEM, Google Analytics, Adwords, Adsense, User Requirements Documents (URD), User Persona Modeling, Application Specifications/Mockups, Adobe Creative Suite, Flash, XHTML, CSS, PHP, JSP, Django Templates, Subversion (SVN).
(Self-Employed; Myself Only; Information Technology and Services industry)
May 2008 — Present (3 months)
Providing overall Product Design and Marketing services to startups, non-profits, and small businesses, using skills in UI/Graphic Design, Project Management, Art Direction, Marketing Strategy, Copywriting, and Front-end development.
(Sole Proprietorship; Myself Only; Online Media industry)
June 2004 — Present (4 years 2 months)
(Privately Held; 11-50 employees; Online Media industry)
December 2006 — July 2007 (8 months)
- Led the visual design, and participated in the product development strategy of a social networking website, resulting in a successful launch.
- Worked with Google Analytics and Engineering Department to create concise and accurate analytics reports that tracked user behavior and informed SEO-related decisions.
- Presented at GreenFest Chicago on the capability for social networking technologies to empower the green movement.
(Privately Held; 51-200 employees; Staffing and Recruiting industry)
February 2006 — December 2006 (11 months)
- Managed the brand strategy of the company in print, online, tradeshow display, and television.
- A/B tested designs in successful e-commerce driving and lead generation e-mail marketing campaigns.
- Conceptualized and produced comedic viral video piece that achieved over 140k YouTube views and was chosen by Dane Cook as "Clip of the Week."
- Successfully led redesign of corporate website, building consensus amongst departments and coordinating internal and external resources.
- Directed photo shoots; coordinated and recruited photographic and modeling talent.
- Managed online advertising inventory across network of 21 local job websites.
- Created motion graphics for, and worked with outside vendors in post production of, customized television commercials for DMAs across the country.
(Privately Held; 51-200 employees; Staffing and Recruiting industry)
August 2005 — February 2006 (7 months)
Handled all aspects of the graphic image of this startup specializing in locally-targeted job resource websites. Developed user experiences that met business objectives through front-end graphics XHTML, CSS, and Flash ActionScript development.
(Privately Held; 11-50 employees; Internet industry)
August 2004 — February 2006 (1 year 7 months)
Wrote on topics focused around Graphic Design.
(Privately Held; 51-200 employees; Architecture & Planning industry)
July 2002 — August 2005 (3 years 2 months)
As the first Graphic Designer at the company, I built demand among existing and new clients for Graphic Design services. Worked in print, web/interactive, and environmental design.
(Educational Institution; Higher Education industry)
March 2005 — May 2005 (3 months)
Developed and taught own curriculum for a Typography Class. Lesson plans were chosen for publish in a book.
(Design industry)
2001 — 2001 (less than a year)
BFA, Graphic Design, January 1999 — May 2002
Study included a semester in Rome, Italy, during which I learned about the origins of roman typography.
BFA, Graphic Design, September 1997 — December 1998
social psychology, typography, information design, philosophy, alternative energy, social networking, improv, acting, film, guitar, investing, golf, bowling, skiing, hiking
Typography lesson plans published in "Type Rules! Second Edition," Ilene Strizver, John Wiley & Sons, Inc., 2006
Brochure design piece published in "Communication Arts 45th Design Annual" - November 2004 (juried, worldwide entry)
Most selective Graphic Design competition in the world.
Logo published in "Global Corporate Identity" - 2002 (juried, worldwide entry)