LinkedInJoe Zawadzki

Joe Zawadzki

ceo at mediamath

Greater New York City Area
  1. MediaMath,
  2. DMA,
  3. Porcellian Capital, LLC
  1. Occams Razor, LLC,
  2. [x+1] / Poindexter Systems
  1. Harvard University

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– Present

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– Present (7 years 2 months)

MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Its math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns.

With over $100M in annual revenue and a triple digit year-over-year growth rate since its inception in 2007, MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. In 2011, AdAge declared MediaMath the winner of the first Forrester Research Wave report on DSPs. MediaMath is a privately held company headquartered in New York with offices in London, San Francisco, Los Angeles, Boston and Chicago.

Board Member

– Present (3 years)

The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

Managing Member

Porcellian Capital, LLC
– Present (9 years 10 months)

Broad-based investment fund (angel / seed / series a). Ad tech investments funded include: 33Across, Accordant Media, Adroit, AdSafe, AppNexus, C3Metrics, CreditKarma, DataMinr, Hashable, LocalYokel, Milabra, Namely, Offermobi, Optoro, OURewards, SimpleReach, Sociocast, Spruce Media, TiqIQ

Managing Partner

Occams Razor, LLC
(6 months)

President & Founder

[x+1] / Poindexter Systems
(7 years 8 months)


  • Interactive Marketing
  • Display Advertising
  • Direct Marketing
  • Digital Media
  • Digital Strategy
  • Analytics
  • Online Advertising
  • Digital Marketing
  • Start-ups
  • Contextual Advertising
  • E-commerce
  • Ad Exchanges
  • Web Analytics
  • Media Buying
  • Email Marketing
  • Ad Networks
  • Managing Start-ups
  • Advertising
  • International Expansion
  • Lead Generation
  • Multi-channel Marketing
  • Ad Serving
  • Integrated Marketing
  • Leadership
  • Online Marketing
  • Marketing
  • Strategy
  • Strategic Partnerships
  • New Media
  • Behavioral Targeting
  • See 15+  See less


Harvard University

Ridley College

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