Digital Marketing Director at Draftfcb
Chile
Digital Marketing Director at Draftfcb
Chile
..."Whether you think that you can, or that you can't, you are usually right."...
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Advertising professional with expertise in account management, creative, planning and development of new business in relationship marketing, direct marketing, Interactive and mobile marketing.
2008-Present, Santiago de Chile
DraftFCB
2007-2008, Santiago de Chile
Grey Interactive.
2004-2006, Santiago de Chile.
FCBi Chile.
2002-2004, Buenos Aires and Mexico
Grey Direct & Interactive.
2000-2002, Buenos Aires.
ExxonMobil.
1996-2000, Buenos Aires.
Techint.
To know a bit more about me you can read my blog: www.javieryranzo.com also you can meet me on Second Life, my name there is "Xavier Yost" or just send me an email to javieryranzo@gmail.com
Digital Marketing.
(Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry)
April 2008 — Present (7 months)
Now running digitals campaigns for Chile, LATAM, US Hispanic and Spain.
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 2007 — March 2008 (1 year 3 months)
To design, develop and implement the strategic plan for Grey Interactive start-up in Chile. Some accounts won back then: Heineken, ING, Ocean Spray, Gerber, Universidad de Las Américas, LanBox / SkyBox, Banco Paris just to name a few. Also, the only Effie Award Winner in 2007 on the Internet category (Chile).
(Public Company; 51-200 employees; Marketing and Advertising industry)
October 2006 — December 2006 (3 months)
Responsible for both the day-to-day running of the company and developing business plans for the long term future of FCBi Chile.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2004 — September 2006 (2 years 8 months)
Online brand development and lead generation for: HP, Samsung, P&G, Universidad de Las Américas, Grupo Security, Polla, Pirelli, Puma just to name a few.
Account Director for endo-marketing program of Coca Cola “El Clan”. This is a successful program that reached the goal of putting the client into the top 5 betters companies to work in Chile (Great Place to Work).
First Google Advertising Professional in Chile.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2002 — February 2004 (1 year 9 months)
Developed online brand strategy for:
Roche (Argentina)
Pfizer (Mexico)
General Electric (Mexico)
Santander Serfin (Mexico)
(Public Company; 10,001 or more employees; XOM; Oil & Energy industry)
January 1999 — January 2000 (1 year 1 month)
Account Executive Assistant
Ing. Industrial, Engineering, 1996 — 2001
Graduated with Honors.
IAB (Interactive Advertising Bureau)
Effie award winner (Internet - 2007)
First Google Advertising Professional in Chile (2006).
Selected for the FCB Advanced Training Program (2005).