Creative Professional
Greater Boston Area
Creative Professional
Greater Boston Area
I am a creative professional with 15+ years of experience in helping companies achieve their Marketing and Sales objectives. I'm disciplined in print, online, and interactive media. I've worked within a range of environments, including technology companies, strategic consulting firms, and as an independent designer. Clients and colleagues continually rely on my ability to deliver results oriented creative solutions that are targeted, cost-effective, and on schedule.
- Website Design / Redesign
- User Interface Design & Prototyping
- Logo / Corporate Identity / Branding
- Product Identity / Branding
- Interactive Product Demonstrations ("Flash Demos")
- Collateral
- Packaging & Direct Mail
- Tradeshow Graphics
- Online Advertising (Banner Ads)
- Email Marketing
- Search Engine Optimization (SEO)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
November 2001 — Present (6 years 9 months)
Manage the creative execution of projects from start to finish. Assisted multiple startup companies with logo/brand design and overall marketing needs, many of whom have gone on to become leaders in their market space or have fulfilled an acquisition strategy. Established and maintained multiple iterations of corporate Websites and/or Web-based application interfaces, as well as set up client-side content maintenance solutions. Assisted in key stages of business desktop software application interface design including use-case scenarios, wire-frame concepts, prototyping, and UI artwork creation. Successfully redesigned or refined many client websites for the purpose of increasing measurable search engine presence and user interaction improvements. Multiple online advertising and email campaigns have performed above client expectations and market average response. Managed the contracting of additional designers and developers on a project-by-project basis.
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
May 1997 — October 2001 (4 years 6 months)
(Please see above)
(Privately Held; Marketing and Advertising industry)
August 2000 — October 2001 (1 year 3 months)
Privately held CRM, marketing, and advertising services firm
Interactive Art Director within the group responsible for all Web, interactive, branding, and custom designed CRM engagements. Hands on involvement with clients from project definition to delivery. Advised clients on design and marketing strategies as well as appropriate electronic marketing and media technology platforms. Introduced the use of Flash as a practical rapid prototyping tool. Helped establish creative department process guide. Responsible for managing and directing a team of Web Designers, Web Programmers / Developers, and Production Artists.
http://www.extraprise.com/
(Privately Held; Marketing and Advertising industry)
June 1995 — April 1997 (1 year 11 months)
Privately owned global professional services firm
A member of the Decision Architects Group Company responsible for the design and production of printed collateral materials, corporate Internet sites, client intranet sites, software user interface design, and commercial product packaging. Designed and collaborated on a commercial interactive CD release. Contributed to the successful launch of Monitor's first off-the-shelf software application release. Worked within one of their largest teams of consultants to design a groundbreaking Web-based application for a major global telecom company. Helped establish design standards and processes for custom software development projects.
http://www.monitor.com
(Public Company; FRAM; Marketing and Advertising industry)
August 1992 — May 1995 (2 years 10 months)
Enterprise-class authoring and publishing solution software company
A member of the marketing team responsible for the design and supervision of all product marketing initiatives including printed collateral materials, direct marketing materials, commercial product packaging, and user interface branding for FrameMaker versions 4 and 5.
Frame was acquired by Adobe.
http://www.adobe.com/products/framemaker/
Bachelors, Fine Art, 1989 — 1992
http://www.corcoran.edu
Family, Painting, Kung Fu, Biking, Skateboarding, Music, Skiing, Beach, Coffee!
New England Direct Marketing Awards (NEDMA) 2003 Awards for Excellence: First Place: Integrated Multimedia Campaigns, for Averion, Inc. Campaign
(Website Design under direction of Sylogy Partners)
MIMC Awards 2001 Finalist in Manufacturing Category: Emerson & Cuming Website (in collaboration with Extraprise)
Spring Internet World 2000 "Best of Show" Web Application Development Software Category: Percussion Software's Rhythmyx User Interface Design
NEWD Awards 2000 Finalist: MarketSoft eLeads Product Demo (Flash)
Society of Technical Communication Boston/NNE Chapter 1998 Award of Excellence for interactive information system: PharMerica Website
Society of Technical Communication Boston/NNE Chapter 1997 Award of Distinction for electronic documentation: Monitor Group Activity Based Costing Tutorial