James Nichols

Current

Senior Project Manager at New Media Strategies
Owner at DTMPower.net

Recommended

3 people have recommended James

Connections

265 connections

Industry

Public Relations and Communications

James Nichols’s Summary

James Nichols is an experienced social media strategist with more than 30 campaigns under his belt including 9 OEM automotive vehicle launches. As a Senior Project Manager in the Corporate Practice at New Media Strategies, James has won numerous awards for his performance including top employee in Q1, 2009. He is known for developing and successfully executing social media strategies in collaboration with his Fortune 500 clients including digital outreach, transparent consumer engagement, social media profile evaluation and management, and detailed analysis of online consumer behavior.

James co-founded the BMW automotive message board community, DTMPower.net, in 2000 which he still owns today with over 200,000 unique monthly visitors. The site is often credited with being the first community dedicated to the aftermarket modification and restyling of BMWs. James later opened a European Automotive tuning garage where he upgraded and modified AMG Mercedes, BMW M and Audi S-Line luxury sedans. He has also sold new Porsche & Audi vehicles.

James Nichols’s Specialties:

Social Media
Digital Public Relations
Online Community Administration
Quantitative and Qualitative Analysis
OEM Automotive, Technology & Wireless Industries

James Nichols’s Experience

Senior Project Manager

New Media Strategies

(Public Company; MDP; Marketing and Advertising industry)

April 2009 — Present (8 months)

Campaign Management - Lead the strategic resource planning of client campaigns including set-up, research, message model development, monitoring, reporting, client correspondence and management of Senior Online Analysts and Online Analysts.

Social Media Strategy - Develop actionable social media marketing and brand protection strategies including platform analysis, competitive intelligence, benchmark studies, and community management recommendations.

Engagement - Transparent engagement with consumers on behalf of Fortune 500 clients on nearly every social media platform available today.

Digital Outreach - Secure earned media placements through digital outreach to influential websites and blogs. Manage logistics of offline Digital PR events at industry trade shows and client events.

Social Media Training - Educate internal team members via a series of best practice workshops to provide continuing education and identify new opportunities within social media to benefit our client's needs.

Business Development - Identify new opportunities within Automotive and Technology verticals, drafting sales proposals, and participating in sales presentations.
Owner

DTMPower.net

(Automotive industry)

April 2000 — Present (9 years 8 months)

Community Administration - Manage the day to day operations of "big board" community with over 200,000 Unique Monthly Visitors including overseeing staff of fifteen administration volunteers.

Content Creation - Drafting articles about BMW OEM vehicles, aftermarket performance products, automotive events coverage including auto shows and racing events.