Design Director, La Mer & Jo Malone (Estee Lauder)
Greater New York City Area
- Current
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- Design Director at LA MER & JO MALONE (ESTEE LAUDER)
- Freelance Design at Limited Brands, Victoria’s Secret
- Freelance Design at Quigo Technologies
- Freelance Design Director at Aquatalia
- Freelance Design at Bobbi Brown Cosmetics
- Freelance Design at Limited Brands, CO Bigelow
- Freelance Design Director at Company Agenda PR
- Freelance Design Director at Ziff Davis Media (DigitalLife)
- Past
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- Freelance Design at Colgate-Palmolive
- Design Director at Brandonology (www.brandonology.com)
- Senior Designer at eCentric Consulting
- Designer at Revlon
- Education
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- State University of New York at Buffalo
- Recommended
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- Industry
- Graphic Design
- Websites
Justin Weinrich’s Summary
Interactive and web design; marketing collateral; branding; packaging; fragrance design
Justin Weinrich’s Specialties:
Concept development, branding, copywriting, layout, production management, press approval, creative design, graphics, packaging development, creative marketing solutions, online (GUI) interface design, information architecture, project management and presentation
Justin Weinrich’s Experience
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Design Director
LA MER & JO MALONE (ESTEE LAUDER)
(Public Company; 10,001 or more employees; EL; Cosmetics industry)
November 2007 — Present (1 year 9 months)
Conceptualize and create all product and packaging design for La Mer and Jo Malone brands, including treatment, fragrance, makeup, in-store componentry (i.e. accessories and bags), and travel retail program categories.
Actively source/identify innovative materials, technologies and product design forms to support La Mer and Jo Malone brand heritage and strategy.
Create and present design proposals, and execute final artwork for La Mer and Jo Malone package elements.
Design all new brand componentry (e.g. bottles, jars, compacts, candles, etc.).
Lead brainstorming sessions with Global Marketing and Creative.
Liaise with Product Development on project objectives; interact with Packaging to resolve functional, performance, manufacturing, and cost issues during design development and project production.
Recruit and oversee outside freelance designers, comp houses and vendors. -
Freelance Design
Limited Brands, Victoria’s Secret
(Public Company; 10,001 or more employees; LTD; Retail industry)
June 2006 — Present (3 years 2 months)
Participated in environment and display design for 2008 store launches.
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Freelance Design
Quigo Technologies
(Privately Held; 51-200 employees; Internet industry)
June 2006 — Present (3 years 2 months)
Created marketing collateral including media kit, sell sheets, presentation materials and email newsletter templates. Redesigned website layout and flash illustrations; created interactive flash demo presentation; provided UI consulting for usability testing.
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Freelance Design Director
Aquatalia
(Consumer Goods industry)
June 2006 — Present (3 years 2 months)
Designed and implemented consumer based website: www.aquatalia.com.
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Freelance Design
Bobbi Brown Cosmetics
(Cosmetics industry)
June 2006 — Present (3 years 2 months)
Concept design for promotional gift components including zipper pulls, logo plaques and metal appliques.
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Freelance Design
Limited Brands, CO Bigelow
(Public Company; 10,001 or more employees; LTD; Retail industry)
July 2005 — Present (4 years 1 month)
Recommended apparel styles, developed graphics and gift packaging for signature apparel line.
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Freelance Design Director
Company Agenda PR
(Public Relations and Communications industry)
June 2005 — Present (4 years 2 months)
Led creative direction on photo shoots for fashion designers and provided design and layout for printed lookbooks. Create media event proposals and client presentations for H&M store event. Created event invitation for JYP Entertainment launch party.
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Freelance Design Director
Ziff Davis Media (DigitalLife)
(Design industry)
June 2005 — Present (4 years 2 months)
Creative direction and branding for DigitalLife; an annual consumer technology, video gaming and entertainment event. Responsible for concept design and branding for marketing and sales collateral and consumer-based advertising across all media including print, internet and video.
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Freelance Design
Colgate-Palmolive
(Public Company; 10,001 or more employees; CL; Consumer Goods industry)
July 2007 — August 2007 (2 months)
Packaging design for new homecare and personal care product launches.
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Design Director
Brandonology (www.brandonology.com)
(Privately Held; 1-10 employees; Design industry)
August 2001 — June 2005 (3 years 11 months)
Creative lead for a versatile and world-renowned mix of clients in the fragrance, cosmetics, haircare and beautycare industries. Managed teams comprised of designers, project managers and brand managers. Led client presentations and review meetings. Typical project supervision included concept development, design, presentation, production and sign-off.
Packaging Design and Product Development:
· Maybelline, Revlon, Louis Licari, Liz Claiborne Fragrance, Garnier, L'Oréal, Tommy Bahama, and The Body Shop.
Fragrance Design:
· Flaçon design, logo design and branding, product development, testing and approval.
Corporate Identity and Branding:
· Developed identity packages, promotional collateral and media kits for Brandonology, ZeZé Flowers, Louis Licari, Matrix Global Academy, Liz Claiborne fragrances brands: Mambo, Bora Bora, Spark and Realities. -
Senior Designer
eCentric Consulting
(Privately Held; 11-50 employees; Graphic Design industry)
July 2000 — July 2001 (1 year 1 month)
Creative lead for web projects focusing on branding, interactivity and usability. Led client presentations and review meetings.
Liaised with project manager to meet deadlines, schedule milestones and chart client budgets.
· Artistic direction for online identity, global navigation, usability, and information architecture.
· Conducted in-depth research and benchmarking on functionality, user-experience and on-line corporate branding. -
Designer
Revlon
(Public Company; 10,001 or more employees; Cosmetics industry)
July 1999 — July 2000 (1 year 1 month)
Designed and implemented new product launches and successfully restructured existing brands. Developed marketing materials including presentation collateral, financial reports and the annual report for corporate Global.
Justin Weinrich’s Education
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State University of New York at Buffalo
Bachelor of Science , Design , 1991 — 1995
Cumulative GPA of 3.4
Justin Weinrich’s Contact Settings
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