Katherine Tom

Current

• Freelance Writer at justkt.com (Self-employed)

Past

• Senior Editor at Yahoo!
• Editorial Director at There.com
• Producer, Content at SKINMARKET

• Director of Creative Affairs at WhatsHotNow
• Development Assistant at Sony Pictures

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Education

• University of California, Los Angeles

Connections

61 connections

Industry

Internet

Katherine Tom’s Summary

Award-winning editor with 10+ years of web and print experience writing for top-tier lifestyle brands (Yahoo!, MTV, Sony, Fox, and Nike) seeks writing challenges of all shapes and sizes.

Katherine Tom’s Experience

• Freelance Writer

  justkt.com (Self-employed)

  (Self-Employed; Myself Only; Writing and Editing industry)

  October 2007 — Present (2 years 2 months)

  Lifestyle and marketing writing for entertainment and media brands. Clients include: Warner Brothers, Bravo Television, HotJobs, and AAA.

• Senior Editor

  Yahoo!

  (Public Company; YHOO; Internet industry)

  August 2004 — October 2007 (3 years 3 months)

  * Oversaw all editorial content for Yahoo! Travel and related brands (FareChase), including website, emails, newsletter, and marketing/PR campaigns.
  
  * Travel liaison for Front Page team. This included pitching, writing, and producing travel-related content and feature articles for the home page of Yahoo!. Front Page placements are viewed by millions of unique users a day and are instrumental to driving traffic to Yahoo! Travel.
  
  * Producer for multiple editorial and community-related projects including Trip Planner—a highly successful community/travel blogging product, user ratings and reviews, and interest guides (e.g., Best Beaches). In conjunction with PR efforts, interest guides generated over 10 million media impressions per month and $1.2 million in revenue per year.
  
  * Responsible for editorial relationship with Yahoo! Travel content partners including Budget Travel Online, Wcities, Travelocity, Rough Guides and Lonely Planet.

• Editorial Director

  There.com

  (Internet industry)

  November 2002 — January 2004 (1 year 3 months)

  * Oversaw all editorial content, company-wide, including website, software, CD packaging, newsletters, marketing materials, partnership marketing copy for Levi’s, Nike, HP, and Comcast.
  
  * Created and evolved original brand voice and wrote/maintained company style guide.
  
  * Direct manager/editor for one full-time copywriter; also managed all writing contractors, and mentored one part-time copywriter.
  
  * Product named "Best of What’s New, 2003" by Popular Science, "Baig's Best of 2003" by USA Today, and "Best of the Net, 2003" by the Washington Post.

• Producer, Content

  SKINMARKET

  (Internet industry)

  August 2000 — January 2002 (1 year 6 months)

  * Oversaw all content for SKINMARKET.com and a password-protected community site (The Underground), including direct email campaign, product descriptions, lifestyle articles, polls, interviews, beauty and fashion stories, and online component of all national ad campaigns and marketing initiatives.
  
  * Managing editor for freelance writers and in-house staff.
  
  * Information architecture, user interface and content/merchandising strategy for original e-store launch and full redesign, and the community-based Underground site.
  
  * SKINMARKET.com won InStyle site of the month (Feb. 2001), Lucky Magazine Pick of the Week, and Yahoo! site of the day.

• Director of Creative Affairs

  WhatsHotNow

  (Internet industry)

  March 1998 — April 2000 (2 years 2 months)

  * Responsible for all site content including direct email campaign, help text/notification emails, polls and product descriptions; site had over 1 million registered users.
  
  * Responsible for all content for client e-stores; clients included: Comedy Central, Sony Pictures, MTV, NBC, ABC, The 2002 SLC Olympics and Fox Television.
  
  * Managing editor for a team of 12 employees. Wrote and implemented site style guide and company editorial policies.

• Development Assistant

  Sony Pictures

  (Public Company; Motion Pictures and Film industry)

  September 1997 — March 1998 (7 months)

  * Wrote story notes and coverage, and participated in story meetings for feature films in development.
  
  * Managed internship program, including recruitment, scheduling, and assigning projects.

Katherine Tom’s Education

• University of California, Los Angeles

  B.A. , English , 1992 — 1997

  Activities and Societies:

  Honors Program, Daily Bruin