Experienced High-tech Writer and Editor / Account Executive
Greater Atlanta Area
- Current
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- Writer / Account Executive at The Content Factor
- Editor / Co-founder at TechPedia Atlanta
- Past
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- Technology / Energy Reporter at Atlanta Business Chronicle
- Government Reporter at Marietta Daily Journal
- Aerospace Control & Warning Specialist at U.S. Air Force
- Education
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- The University of Georgia
- Recommended
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2 people have recommended Justin - Connections
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137
connections
- Industry
- Marketing and Advertising
- Websites
Justin Rubner’s Summary
• Advertising people do advertising. Marketing and PR people do, well, marketing and PR. I focus on the content behind those efforts. I work with companies and agencies to determine the best messaging possible, whether it's starting an executive blog, building a website, contributing to a social network, managing a podcast, or writing a killer white paper.
As a former technology reporter, I have extensive experience covering the issues businesspeople face and the ability to translate complicated tech speak and corporate lingo into language that resonates with consumers and business leaders alike.
As a corporate writer and account executive, I enjoy strategy -- whether it's messaging, branding or advertising. I particularly like providing services such as podcasts and blog strategy to executives looking to bring their communications to the next level.
Some of the clients I've worked for include Panasonic, e-tail security company ControlScan, software maker Tenrox, energy information provider Platts, and Nokia.
• I'm also a co-founder and editor of TechPedia Atlanta, a wiki-style site that will let anyone create or edit encyclopedic entries about the Atlanta technology scene. If you want to hear more about this project, drop me a line...
Justin Rubner’s Specialties:
Branding and identity, social media, written communications.
Justin Rubner’s Experience
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Writer / Account Executive
The Content Factor
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2008 — Present (10 months)
TCF is a marketing and copywriting firm focused solely on content creation. In short, we help clients find their voice. And we translate that voice into powerful messaging.
The team here produces anything that helps companies sell -- advertising, blogs, podcasts, articles, op-eds, in-depth presentations, white papers, case studies, websites and more. We not only have deep experience in writing but also impressive marketing sense and business savvy. Clients, I think, appreciate that when they need more than simple press releases -- and require deeper-dive expertise such as developing Web strategies or crafting bullseye Level 2 messages.
There aren't too many companies like The Content Factor. We've taken what has typically been a freelance operation -- a lifestyle -- and made it into a successful professional services business.
Some of the clients we've worked for include Equifax, Cox Communications, Connect With Kids, Oracle, Macquarium, Manhattan Associates and Canon. -
Editor / Co-founder
TechPedia Atlanta
(Non-Profit; Online Media industry)
January 2008 — Present (11 months)
TechPedia Atlanta is a wiki-style site that will let anyone create or edit encyclopedic entries about the Atlanta technology scene. I manage the editorial operations of the site, while a who's who of Atlanta technology handles the technology, legal, marketing and other operations. More to come on this exciting endeavor later...
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Technology / Energy Reporter
Atlanta Business Chronicle
(Privately Held; 51-200 employees; Newspapers industry)
October 2003 — January 2008 (4 years 4 months)
• Delivered high-impact news, investigative reporting and features to some of the most successful business leaders in Atlanta.
• Cultivated and maintained a network of business leaders and entrepreneurs in the technology field.
• Covered in-depth stories about issues – from legislation and venture capital to energy – affecting business in the Atlanta area.
• Wrote a weekly technology column focusing on inside news about university research, large enterprises and the city’s many promising startups.
• Have covered EarthLink, Georgia Tech, state and city governments, Georgia General Assembly, Internet Security Systems, Scientific Atlanta, Wipro Technologies, The Home Depot, The Coca-Cola Co. and many others. -
Government Reporter
Marietta Daily Journal
(Privately Held; 11-50 employees; Newspapers industry)
2002 — 2003 (1 year)
• Covered issues affecting Marietta: government, land use, military affairs, aerospace, eminent domain and legislation.
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Aerospace Control & Warning Specialist
U.S. Air Force
(Government Agency; 10,001 or more employees; Aviation & Aerospace industry)
1992 — 1998 (6 years)
• Provided counter-drug radar surveillance in Panama and California.
• Monitored live-fire airspace at the Nellis Range Complex in Las Vegas, Nev., using radar and communications equipment.
• Developed live UNIX air sortie databases — the blue print for aerial warfare -- in support of the United Nation's no-fly zone over Iraq.
Justin Rubner’s Education
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The University of Georgia
Journalism, Newspapers, media, geography, 1999 — 2001
Served as a Geographic Information Systems intern at the Northeast Regional Development Center.
- Activities and Societies:
- News editor, science writer and columnist at The Red & Black, an independent student-run publication serving UGA.
Additional Information
Justin Rubner’s Websites:
Justin Rubner’s Interests:
Technology, social media, entrepreneurship, politics, Buffalo Bills, playing tennis and flag football, outdoors activities. Also plan on learning to play the guitar. Probably will get an Epiphone Les Paul.
Justin Rubner’s Groups:
TechPedia Atlanta, Technology Association of Georgia, CEO High-tech Council, Start-Up Council.
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brandhackers
Justin Rubner’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
