Justin Scott

Justin Scott

Senior Marketing Consultant at LPL Financial

San Diego, California (Greater San Diego Area)
Marketing and Advertising

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Justin Scott's Overview


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Justin Scott's Summary

Bachelor of Arts degree from the University of Missouri at Columbia focusing on Political Science, Photography and Women and Gender Studies.

Compulsive Explorer with interest in the fields of social marketing and new media:

- Utilizing personal Internet presence as a form of social currency in this post-Web 2.0 world.

- Leveraging personal and client-side brand identity to accomplish goals out of reach by conventional networking and marketing methods.

Founder of multiple Internet memes:

- Cake and a Movie Night (hosted 20-50 guest movie nights nearly three years) #CaaM
- Twitter Brunch Bunch (weekly social media meet up for two years) #TBB
- Geek Lunch (monthly lunches where college students "geeked out" over gadgets, rumors and all things nerdy over food and drinks) #GeekLunch

Professional writer and product reviewer:

Electronic companies such as Aliph Jawbone, Apple, AudioTechnica, Blue Microphones, Boombotix, Chevrolet, Comply, Das Keyboard, Elgato, Headroom, Kanto, Klipsch, Koss, Logitech, MeElectronics, Nikon, Sennheiser, Synology, V-Moda and Zagg.

The Seattle Convention and Visitors Bureau and various wines, films and lifestyle products.

My passion lies in teaching people, companies and organizations how to bridge the gaps of traditional marketing and public relations in the digital age and to cultivate meaningful relationships, solve problems and increase profit margins.

Specialties: Extensive understanding of computer hardware and software: Microsoft Word, Excel, and Powerpoint, Apple Pages, Numbers and Keynote, Adobe CS6 Photoshop, InDesign, Illustrator and Dreamweaver. Trained in FinalCut Pro 7 and FinalCut Pro X. Substantial knowledge in digital and film photography. Award-winning fine art photography, published photography in multiple national magazines and the New York Times. Social and new media fanatic experienced with all the major players.

Google Adwords, Facebook and Twitter advertising.

Justin Scott's Experience

Senior Marketing Consultant

LPL Financial

Public Company; 1001-5000 employees; Financial Services industry

September 2013Present (1 year 1 month) Greater San Diego Area

Director Digital Marketing & Public Relations

The Thacker Group

Privately Held; 1-10 employees; Public Relations and Communications industry

August 2012September 2013 (1 year 2 months) San Francisco Bay Area

Organize a team of designers and developers to produce online and print marketing materials, websites and video productions.

Coordinate the design, launch and day to day execution of client blogs. This includes writing original post content, photography and video production. Utilized social networks such as YouTube, Twitter, Facebook, Pinterest, Google+, StumbleUpon and Reddit to promote brand and connect with potential consumers.

Write and distribute press releases through PitchEngine, PRLog and Constant Contact. Advertising campaigns through Google, Facebook and Twitter.

Social Marketing Consultant

The Thacker Group

Privately Held; 1-10 employees; Public Relations and Communications industry

January 2004December 2011 (8 years)

Create and execute social media and new media marketing campaigns. Utilize social web tools such as PitchEngine, Twitter and Facebook to market products and services to an audience that might otherwise be left behind with traditional marketing campaigns.

Manager of Digital Strategy


Privately Held; 11-50 employees; Marketing and Advertising industry

June 2010November 2010 (6 months) Columbia, Missouri Area

Managed a team of bright individuals to create and execute non-traditional marketing strategies.

Administered over a dozen online personalities and blogs on behalf of clients.

Wireframed and assisted in the production of microsites, websites and iOS apps for commercial, non-profit and military accounts. Partnered with designers and engineers to perfect user interface experience.

On-site production for branded online mini-series. Managed digital outreach and promotion including the writing, planning, shooting and editing of digital shorts.

Researched potential clients and created a comprehensive dossier for each company and their top executives.

Worked to launch numerous startups through Pure's incubator program.

Project Manager


Privately Held; 11-50 employees; Marketing and Advertising industry

October 2009June 2010 (9 months) Columbia, Missouri Area

Managed social media marketing campaign. Took advantage of Facebook, Twitter, YouTube, GoogleWave, Skype and other popular social and technology platforms to create a campaign and manage it almost completely remotely.

Connected with potential customers of clients through social mentions, working to convert them from passive to active consumers.

Campaign proved to be incredibly successful.

Photography Instructor Assistant

University of Missouri

Educational Institution; 10,001+ employees; Higher Education industry

January 2009May 2010 (1 year 5 months) Columbia, Missouri Area

Aided professors in teaching photography. Taught both traditional darkroom photo developing as well as digital darkroom techniques using Aperture, Lightroom and Photoshop. Spent much of my time teaching beginning to advanced Photoshop CS4 and CS5 photo editing techniques. Educated students on the physics behind cameras, both film and digital, and how to choose what camera works best for them.

Lectured on famous and obscure fine art photographers as well as specialized photographic styles.

Managed the rental of photography tools to students and executed the printing of students projects and portfolios on Epson Style Pro 4880 and Stylus Pro 9800 printers.

Maintained all equipment including projectors, computers, cameras, lighting equipment and dark room equipment making sure everything was in working order.

Hospital ER Registration

University of Missouri

Educational Institution; 10,001+ employees; Higher Education industry

November 2007June 2008 (8 months)

Register emergency room and trauma patients both from the front desk and in trauma bays. Collect and input critical patient information into IDS database and process insurance. Initiate patient transport between hospital departments and to other medical facilities.

Shift Supervisor

Starbucks Coffee Company

Public Company; 10,001+ employees; SBUX; Retail industry

May 2005December 2007 (2 years 8 months) Santa Rosa, CA and Columbia, MO

Main duties include managing day-to-day operations from opening the store, managing inventory and order, to processing payroll.

Trained new partners in Starbucks culture, procedure and best practices.

Functioned during times of uncertainty and changing priorities with on-the-spot analysis and take-action judgement.

Mizzou After Dark Coordinator

University of Missouri

Educational Institution; 10,001+ employees; Higher Education industry

September 2004May 2005 (9 months) Columbia, Missouri Area

Coordinated fun, alcohol-free late night activities for University of Missouri students. Represented the University of Missouri at annual National Association for Campus Activities conference. Met with and arranged contracts for celebrity and personality-based events.

Through diverse programming and collaborations with other student groups, these safe on-campus events promote campus unity and foster creativity.

MAD’s comprehensive programs draw a diverse group of students, breaking barriers of gender, age, race and religion, thus furthering the values set forth by the University of Missouri and the Department of Student Life.

Admin Assistant/Lab Assistant/IT and Website Management

Expo Chemical Co., Inc.

Chemicals industry

August 2002September 2003 (1 year 2 months) Houston, Texas Area

Began as an administrative assistant answering phones, routing calls and managing the daily operations.

My duties expanded into assisting in the laboratory preparing chemical samples for shipment, preparing MSDSs and processing orders.

Designed, created and supported company website, negotiated telephone and data contracts cutting thousands in expenses and worked with contractors to maintain office equipment.

Justin Scott's Projects

  • Wall Street Journal Editorial Photography

    • October 2010 to November 2010
    Team Members: Justin Scott

Justin Scott's Organizations

  • Acacia Fraternity

    • February 2004 to Present

    Member of Acacia Fraternity where I served on the Executive Board as Secretary. Continued as a supporting role after graduation.

Justin Scott's Skills & Expertise

  1. Photography
  2. Project Manager
  3. Social Media Marketing
  4. Video production
  5. Public relations
  6. Search Engine Positioning
  7. Marketing Strategy
  8. Digital Marketing
  9. Product Reviews
  10. Technology Integration
  11. Managerial Experience
  12. Creative Strategy
  13. Creative Problem Solving
  14. New Media Marketing
  15. New Media
  16. Technology Writing
  17. Blogging
  18. Blogger Outreach
  19. Blog Marketing
  20. YouTube
  21. Google Analytics
  22. Google Webmaster Tools
  23. Yahoo Search Marketing
  24. Newsletters
  25. Twitter
  26. Video Production
  27. Social Media
  28. Adobe Creative Suite
  29. Press Releases
  30. Public Relations
  31. Dreamweaver
  32. Google Adwords
  33. Editing
  34. InDesign
  35. Marketing
  36. Final Cut Pro
  37. Digital Strategy
  38. Facebook
  39. Social Networking
  40. Video
  41. Photoshop
  42. Illustrator
  43. Publishing

View All (43) Skills View Fewer Skills

Justin Scott's Publications

  • Nation’s Political Pulse, Taken Using Net Chatter

    • The New York Times
    • October 31, 2010
    Authors: Justin Scott, Joshua Brustein

    Request by New York Times to shoot photograph for story.

    "The ability to provide data on public opinion in real time is a primary attraction of sentiment analysis. Because the technique passively monitors conversations, it can track which ideas develop organically, something that is unlikely to happen in traditional polling when respondents reply to specific questions."

  • Ovation - Justin Scott

    • Columbia Daily Tribune
    • April 18, 2010
    Authors: Justin Scott, Aarik Danielsen

    A collection MU student Justin Scott’s photography is now on display at PS: Gallery.

  • Worldly fashion show attracts large crowd

    • The Maneater
    • March 8, 2005
    Authors: Justin Scott

    Mizzou After Dark Coordinator, Justin Scott, hosts a variety of cultural performances impressed the audience by dancing, singing and exhibiting martial arts.

Justin Scott's Education

University of Missouri-Columbia

BA, Political Science, Photography & Women and Gender Studies


Activities and Societies: Missouri Student Association - Senator Missouri Student Association - Chairman of Multicultural Affairs Committee Mizzou After Dark Late Night Programming

Blinn College

Computer Science


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