
Search Engine Marketeer & Web Designer
Gloucester, United Kingdom

Search Engine Marketeer & Web Designer
Gloucester, United Kingdom
Please feel free to send me an invitation to connect on Linkedin on: jm@bs6.co.uk
Search Engine Marketing
I have a proven record of accessing opportunities and identifying routes to market; establishing both Water Coolers Direct and Snap Surveys online in the natural search engine results and achieving trackable results for both companies, through online and offline marketing activity.
User centred design
My MA taught me that User centred design is key to achieving results both online and offline, I continue to pursue my interest in how people respond to designed pieces and have developed extensive knowledge of web design compatibility issues, cross-platform/browser design and experience using HTML, CSS and JavaScript.
Communication skills
In my role as Marketing Manager for Water Coolers Direct I am completely responsible for writing the text on the website and producing and releasing associated articles and PR. I am also expected to liaise with a broad cross section of employees to ensure that the marketing focus of the company is understood and implemented correctly. In my previous role I worked in collaboration with programmers, market researchers and sales staff to achieve set goals.
Software
I use a diverse range of software including Dreamweaver, Photoshop, Illustrator, Flash, In-Design, ClickTracks, Keyword Discovery, Word, PowerPoint and Excel.
Online & Offline Marketing Strategy, Marketing Plans, Public Relations, Project Management, Website Design & Management, Internet Marketing including Search Engine Marketing (SEM) Search Engine Optimization (SEO) & Pay Per Click Advertising (PPC), Human Computer Interface Design (HCI), Usability Testing, Corporate Identity Design, Print Production
(Privately Held; 1-10 employees; Food & Beverages industry)
March 2005 — Present (3 years 3 months)
After proving my value as a lead generator I was approached by the Managing Director to join the company on a full time basis as one of the partners, after the sale of Quench to Eden Springs in 2006 this relationship continued with Water Coolers Direct becoming my focus.
Responsibilities
Completely responsible for the creation of all Design and Marketing for both companies including the company websites, PPC advertising, email marketing, search engine optimisation and lead generation.
Achievements:
I wrote, designed and marketed the Water Coolers Direct website. The only source of leads has come from the advertising that I develop and maintain, this activity has resulted in 35-40 enquiries every day.
Implemented search engine optimisation and submission strategy which; in just over a year led to Water Coolers Direct achieving a first page ranking and at times No 1 position in Google.com, Yahoo.com and MSN.com for our main search phrase “water coolers”.
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2001 — Present (7 years 5 months)
I work full time for Water Coolers Direct.com but I am also available for freelance web design and search engine marketing work on a part time basis. I work in this way because I genuinely enjoy what I do.
Specialties:
• Solid background in online marketing web development and design.
• Search engine optimisation (SEO) expertise.
• PPC setup and management
• Able to identify new markets and generate inbound leads.
• Exceptional writing skills.
• Self-motivated and energetic.
(Privately Held; 11-50 employees; Business Supplies and Equipment industry)
March 1997 — June 2005 (8 years 4 months)
Responsibilities
Responsible for the companies brand integrity and all of the graphic/web design including the company websites, interactive demos, letterheads, brochures, exhibition stands, product packaging, and promotional flyers.
Achievements:
Spearheaded development and design of the new corporate identity; the concepts led to a restructuring of the company and solved a brand proliferation problem.
Incorporated the 3 company websites into a single cohesive structure enabling users to move seamlessly between the business areas and more fully understand what the company was offering it’s customers.
Formulated and implemented search engine optimisation and submission strategy which (despite a limited budget) achieved a top 5 result in Google.com, Yahoo.com and MSN.com for our main search phrase ‘survey software’.
(Educational Institution; 201-500 employees; Graphic Design industry)
2000 — 2002 (2 years)
On a part time basis I was asked to lecture at Filton College. My responsibilities included developing the scheme of work for implementing GNVQ Art and Design and IT Key skills, which in turn lead to other lecturing opportunities.
Achievements:
Working directly with GNVQ student's in groups and individually, ensuring that they follow the scheme of work and achieve the stipulated outcomes.
Preparing and teaching Photoshop and web design courses for adult learners.
MA, Visual Communication, 1995 — 1996
BA, Design (Hons) 1st Class, 1993 — 1995
HND, Graphic Design, 1991 — 1993
DIY, Music, Reading, Movies Classic & Modern, Acting, Cooking, Gardening
eOffice member,
DFW Entrepreneur Networkmember,
LinkedSEO member,
LIONs "LI Open Networkers" member,
International Network of Social Entrepreneurs member,
SEOecom - Online Business Users member,
For Knowledge Persons member,
Google Group member,
TopLinked.com member,
Internet Affiliate Marketers Association (IAMA) member,
Google - eSearchers & Searcherlogist member,
Leading International Open Networkers (LION) member,
Open Networker member,
Executive Search member,
GroupLinked.com member,
Search Marketing Salon member,
SearchEngineWatch.com Forums member,
GoBigNetwork Startup Community members,
Consulting Hub members,
Guerrilla Marketing Tips for Small Businesses members,
WebAnalysts.Info Internet Marketing Optimization & Web Analytics Group members,
Internet Marketing Conference (SEM, SEO, Web Analytics, Multivariate Testing, And More) members,
Helping Friends Career Network (LI2HF) members,
Serious business persons members,
Online marketing members,