Justin J. Tsang
Digital Account Executive at Weber Shandwick
- Location
- Greater Seattle Area
- Industry
- Public Relations and Communications
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Justin J. Tsang's Overview
- Current
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- Account Executive - Digital at Weber Shandwick
- Past
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- Assistant Account Executive - Digital at Weber Shandwick
- Team Assistant - Social Impact at Weber Shandwick
- Team Assistant - Measurement & Strategy Practice at Weber Shandwick
- Intern - Measurement & Strategy Practice at Weber Shandwick
- Marketing Assistant at Netstar, Inc.
- Marketing Intern at Netstar, Inc.
- Campus Ambassador at Kognitive Marketing
- Event Marketer at Joy Supper Club
- Sales Coordinator at Magnum Projects
- Education
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- Queen's University
- The Chinese University of Hong Kong
- St. George's Secondary School
- Recommendations
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6 people have recommended Justin
- Connections
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285 connections
- Websites
Justin J. Tsang's Summary
I'm a Gen Y professional with successful experience in digital production and strategy; traditional and social media measurement; and graphic and presentation design with a diverse set of employers and clients. I'm passionate about Web 2.0, mobile technology and creative PR and marketing. Most of all, I'm excited to be working in this new era of innovation and change.
Originally from Vancouver, Canada, I am a die-hard hockey fan (go Canucks go!) and harbor a love for coastal cities and almost any type of food you can think of. On my free time, I enjoy catching blockbuster action films on opening night and taking my pug, Riggz, out to the dog park.
Weber Shandwick is a leading global public relations agency with offices in 77 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation.
The Seattle office of Weber Shandwick represents local, national and global clients across multiple industries. Within the technology sector, the Seattle office specializes in clean technology, digital media & entertainment, and mobile/telco/wireless markets. While the office’s heritage is technology, it also has strategically and successfully extended its purview to include clients in the healthcare, food/beverage, education and travel sectors, in addition to non-profit organizations and foundations.
Specialties
Traditional and Social Media Measurement; Marketing Communications; Media Research, Analysis and Strategy; Graphic & Web Design; Adobe Photoshop; Radian6; Sysomos; Traackr; TweetDeck; HootSuite; Factiva; Dow Jones Insights; Prezi; Microsoft Office Suite
Justin J. Tsang's Experience
Account Executive - Digital
Weber Shandwick
Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry
December 2011 – Present (3 months) Greater Seattle Area
Assistant Account Executive - Digital
Weber Shandwick
Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry
April 2011 – December 2011 (9 months)
Held two primary roles: media measurement and analytics and digital design and strategy.
I regularly conducted post-campaign/event and ongoing traditional and social media performance analyses. This is in addition to helping lead media monitoring efforts and measurement training initiatives.
As part of the digital team, my role entailed digital strategy, community management, content curation and editorial planning for clients and for our office. I also designed and produced a variety of visual content that included online signage; graphics and logos; document, PPT and PDF templates; and Prezi presentations.
Team Assistant - Social Impact
Weber Shandwick
Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry
November 2010 – April 2011 (6 months)
Work focused primarily on developing and maintaining traditional and social media measurement initiatives for one of the world's largest private foundations. I also helped to implement a global media monitoring strategy for the same client.
Team Assistant - Measurement & Strategy Practice
Weber Shandwick
Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry
October 2010 – November 2010 (2 months)
Worked with Weber Shandwick's Measurement & Strategy Practice to provide major clients with strategic, in-depth analysis of traditional and social media coverage - delivering qualitative and quantitative data about influencers' perceptions, competitive landscapes and industry trends.
Intern - Measurement & Strategy Practice
Weber Shandwick
Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry
April 2010 – October 2010 (7 months)
Assisted Weber Shandwick's Measurement & Strategy Practice with in-depth traditional and social media research and analysis. Using advanced measurement tools and research methodology, my results were used to inform major benchmark, snapshot and ongoing client media reports.
Marketing Assistant
Netstar, Inc.
Privately Held; 11-50 employees; Telecommunications industry
August 2009 – March 2010 (8 months)
After being hired on full-time after one month as an intern, my role as a Marketing Assistant was to support the Marketing Director and sales team by leading and assisting with various new and traditional strategic marketing initiatives.
Below is a brief summary of my experience:
• Co-wrote the 2010 Marketing Strategy with the Marketing Director
• Managed internal and external e-Newsletters through design, content creation, delivery, measurement of results, and process improvement
• Engaged in PR and media outreach that resulted in successful pitches to the Puget Sound Business Journal and ABCNews.com
• Evangelized and oversaw all social media initiatives
• Utilized graphic design skills to meet e-Newsletter, collateral, and company logo aesthetic demands
• Proofread customer facing materials for grammar, accuracy, and compliance with style guide requirements
• Performed website maintenance and updates (WordPress) and conducted regular reports on web metrics
Marketing Intern
Netstar, Inc.
Privately Held; 11-50 employees; Telecommunications industry
June 2009 – July 2009 (2 months)
• Worked with the Marketing Director to create a new product launch strategy
• Provided consulting for Netstar’s overall market targeting and segmentation
• Coordinated and participated in meetings with various interest groups
• Assisted with the creation of a social media plan
• Contributed to the copy and layout plans of Netstar’s new website
• Carried out various marketing support tasks that ranged from administrative to graphic design on a daily basis
Campus Ambassador
Kognitive Marketing
January 2008 – April 2008 (4 months)
• Worked as a liaison between groups and organizations on-campus and the corporate sponsorship and event coordination facilitator firm Kognitive Marketing
• Initiated contact and created relationships with pre-selected, targeted student organizations on campus
• Prospected potentially interested student and non-student organizations
• Created buzz in the university community prior to Kognitive Marketing’s official entry into the campus market in September 2008
Event Marketer
Joy Supper Club
September 2007 – April 2008 (8 months)
• Collaborated with a four member marketing team responsible for building a new brand image for the company
• Oversaw advertising, sales, event planning, and customization of interior aesthetics, music, and atmosphere to fit customer demands
• Prospected and collaborated with various committees, conferences, clubs, and other on and off-campus organizations
• Designed and produced signage, videos, and other promotional materials
• Secured sponsorship from Rockstar Energy Drink to supplement advertising
• Organized online, word of mouth, and viral marketing initiatives to raise awareness
• Managed both weekly and monthly events
Sales Coordinator
Magnum Projects
May 2007 – September 2007 (5 months)
• Coordinated the orientations, meetings, and events that catered to the potential clients of a pre-sale real estate center
• Collaborated with a team of three sales agents to achieve sales amounting to 67% of total units
• Coordinated meetings and contracts between agents and clients and organized a buyer appreciation event to reward existent buyers
• Provided training and orientation sessions
Justin J. Tsang's Skills
Justin J. Tsang's Education
Queen's University
Bachelor of Commerce, Business Management, Marketing, International Business
2004 – 2008
Honors Standing: Marketing Focus. Focus courses include Marketing Strategy, Marketing Communications, Marketing Ethics, Consumer Behavior, Business Policy, Sales Management, and International Business Strategy. Contributed to the Queen’s School of Business student newspaper as a writer and a promotions rep
Activities and Societies: COMMotion Newspaper
The Chinese University of Hong Kong
Exchange, Marketing Strategy, China Marketing, China Business Management
2007 – 2007
Learned first-hand about Hong Kong and China’s business atmosphere and culture. Sat on the Executive Committee responsible for organizing the international exchange farewell dinner and ceremony for 200 students.
Activities and Societies: Exchange Executive Committee
St. George's Secondary School
High School Diploma
1999 – 2004
Justin J. Tsang's Additional Information
- Websites:
- Interests:
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Social Media, Creative Marketing & PR, Mobile Tech, Design, Movies, Hockey, Soccer
- Groups and Associations:
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Seattle Pug Rescue
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Contact Justin for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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