Justin J. Dean

Current

Chief Marketer & Founder at PolyBase Marketing

Past

Director, Advertising Operations & Online Marketing at News Distribution Network, Inc.
Director of Advertising Operations at DAVE Networks, Inc.
Campaign Manager of Advertising Operations at AutoTrader.com

Inside Sales Manager at The Home Depot Supply
Website & Network Administrator at Financial Service Centers Cooperative, Inc.
Founder at TechVizion, LLC

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3 more...

Education

Mount San Antonio College
New York Film Academy
South Coast Repertory

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Recommended

1 person has recommended Justin J.

Connections

256 connections

Industry

Marketing and Advertising

Websites

Justin J. Dean’s Summary

Experienced consultant serving entrepreneur's and small businesses with managed services in online marketing, advertising, Web site design and usability, e-mail marketing, search engine optimization (SEO), and monetization strategy.

Publisher of the online marketing and advertising blog: TalkAboutAds.com

Member of TopLinked.com

Justin J. Dean’s Specialties:

Online advertising management, online marketing and social media management, monetization strategy, e-mail marketing management, SEO analysis, Web site design, and e-commerce.

Ad Technologies: Dart Enterprise 6.5, Dart Motif, Dart Adapt, DoubleClick Ad Exchange, DFP, DFA, Atlas, Solbright, OpenAds/OpenX, Google AdManager, Freewheel Media MRM, experienced with most 3rd party ad tag types.

Justin J. Dean’s Experience

Chief Marketer & Founder

PolyBase Marketing

(Privately Held; Marketing and Advertising industry)

February 2004 — Present (5 years 10 months)

Polyester Base, LLC (PolyBase) is an Atlanta, GA based group of marketing & advertising experts helping entrepreneurs and small businesses make the most of technology and the Internet. We offer a wide range of services to help promote & manage businesses online – including Google Apps Implementation, Google AdWords & AdSense Management, Outsourced Advertising Operations, Social Media Management, E-Mail Marketing and Search Engine Optimization. We are a complete end to end solution for marketing your business online.

Since 2004, we have existed to help grow your business through creative online marketing and advertising solutions.
Director, Advertising Operations & Online Marketing

News Distribution Network, Inc.

(Internet industry)

May 2008 — July 2009 (1 year 3 months)

NDN is a leading-edge online platform for broad distribution of licensed, professional video from the country’s top news organizations.

As the first full-time employee for this innovative, advertising-based start-up I helped develop the business model and strategy that has grown the company to a 20+ organization with clients such as CBS, New York Times, AJC.com and Politico. The main focus of my duties included developing and managing all online advertising operations, ad sales and online marketing efforts, as well as managing the e-mail marketing and professional services groups. Leading a team of graphic designers and developers I was also accountable for all creative and usability aspects of every widget, video player and Web site that the company developed. As a key performer for this growing start-up I was able to utilize a broad range of my creative and management skills to assist in all areas of the business: from hiring new employees, to acquiring new partners & contracts, preparing PPMs for investors, developing and planning new products, overseeing SEM and SEO efforts, as well as creating a solid and unique advertising model that has helped transform a struggling news industry.
Director of Advertising Operations

DAVE Networks, Inc.

(Online Media industry)

June 2007 — May 2008 (1 year )

I managed the advertising operations of 12+ media and social network websites for this startup, including priceisright.com, dave.tv, and miamidolphins.com. Responsibilities included implementing and trafficking rich media video & banner campaigns from major advertisers using DoubleClick Dart for Publishers (DFP), managing the accuracy and optimization of each campaign on an on-going basis, setting up the webmaster ad zones and placeholders for each site, acquiring relationships with ad networks such as Tremor Media, Broadband Enterprises, and Advertising.com and optimizing the on-going implementation of each network, as well as providing trending and reporting on a monthly basis from internal and 3rd party sources. Also was tasked with developing the company’s advertising & marketing strategies, analyzing websites for search engine optimization, and supporting the ad sales and business development teams on strategy and acquiring new clients. Company was sold in 2008.
Campaign Manager of Advertising Operations

AutoTrader.com

(Privately Held; Internet industry)

February 2007 — May 2008 (1 year 4 months)

Managing the AdOps team of coordinators, inventory analysts, billing clerks and digital media designers my daily duties included planning, executing and monitoring online display, video and rich media advertising campaigns for national and regional clients such as Toyota, Ford, Mercedes and ad agencies such as Saatchi & Saatchi through DART AdManager (DE) and Solbright AdSuite. I was accountable for the quality assurance of each campaign - ensuring that campaigns were accurate and trafficked on time, as well as responsible for optimization based on internal and 3rd party reporting.
Inside Sales Manager

The Home Depot Supply

(Public Company; HD; Retail industry)

2004 — 2007 (3 years )

I was initially hired as a Sales Associate and was quickly promoted to manage a team of 5 sales personnel for the professional builder sales division of Home Depot. Applying my strong customer service and sales skills I maintained the highest sales record in my region.
Website & Network Administrator

Financial Service Centers Cooperative, Inc.

(Financial Services industry)

March 2001 — February 2004 (3 years )

Responsible for Web site design, strategy, & maintenance of this financial service company’s corporate Web site (FSCC.com) and consumer focused site (CuSwirl.com). Completed major redesign and optimization of both sites, which increased traffic on CuSwirl.com from 5k to 20k unique visitors per month. Setup and managed DoubleClick DART ad server and coordinated advertising on CuSwirl.com as well as on several partner credit union Web sites as a service of FSCC. Also coordinated advertising and marketing efforts through Google Adwords and Overture (Y!).
Founder

TechVizion, LLC

(Information Technology and Services industry)

1997 — 1999 (2 years )

TechVizion was a computer sales, desktop support and networking consultant company which I founded and later sold in 1999. With a single retail office in Pomona, CA we were one of the first companies to provide PC support house calls as well as drop off computer repair.

Justin J. Dean’s Education

Mount San Antonio College

web design, advertising 2000 — 2002
New York Film Academy

Filmmaking 2000 — 2001
South Coast Repertory

Acting 2000 — 2001

Additional Information

Justin J. Dean’s Websites:

Justin J. Dean’s Interests:

online marketing, advertising, social media, technology, start-ups, Internet, Web design, widgets, web 2.0, t-shirts, screen printing, music, film, boats