
Director of Advertising Operations for News Distribution Network, Inc.
Greater Atlanta Area

Director of Advertising Operations for News Distribution Network, Inc.
Greater Atlanta Area
Young entrepreneur with broad experience in online advertising and online marketing ad well as Internet strategy, Web site design and usability, e-mail marketing, search engine optimization (SEO), and monetization strategy. Always interested in new projects.
Publisher of the online advertising and marketing blog: TalkAboutAds.com
TopLinked.com
Online advertising management, advertising and monetization strategy, online marketing and social media management, SEO analysis, Web site design, and e-commerce.
Ad Technologies: Dart Enterprise 6.5, Dart Motif, Dart Adapt, DoubleClick Ad Exchange, DFP, DFA, Atlas, Solbright, OpenAds/OpenX, Google AdManager, Freewheel Media MRM, experienced with most 3rd party ad tag types.
(Internet industry)
May 2008 — Present (1 year 3 months)
NDN is a leading-edge online platform for broad distribution of licensed, professional video from the country’s top news organizations.
With embeddable tools offering valuable content and sophisticated navigation, NDN has emerged as a leading complete video solution for newspaper, magazine, and radio sites, as well as popular news portals and blogs.
Visit www.newsinc.com for more info.
(Internet industry)
February 2004 — Present (5 years 6 months)
In 2004 I launched BlueFishTShirts.com - a print on demand custom t-shirt and screen printing company which emerged into one of the fastest growing online independent t-shirt sites, mainly due to my rigorous search engine optimization (SEO) and marketing efforts. I applied that experience and knowledge to form Polyester Base, LLC and have since offered Internet consulting, advertising operations support, and marketing help to small Internet businesses, with a strong focus on t-shirt and e-commerce Websites.
(Privately Held; Internet industry)
February 2007 — May 2008 (1 year 4 months)
Managing the AdOps team of coordinators, inventory analysts, billing clerks and digital media designers my daily duties included planning, executing and monitoring online display, video and rich media advertising campaigns for national and regional clients such as Toyota, Ford, Mercedes and ad agencies such as Saatchi & Saatchi through DART AdManager (DE) and Solbright AdSuite. I was accountable for the quality assurance of each campaign - ensuring that campaigns were accurate and trafficked on time, as well as responsible for optimization based on internal and 3rd party reporting.
(Online Media industry)
June 2007 — May 2008 (1 year)
I managed the advertising operations of 12+ media and social network websites for this startup, including priceisright.com, dave.tv, and miamidolphins.com. Responsibilities included implementing and trafficking rich media video & banner campaigns from major advertisers using DoubleClick Dart for Publishers (DFP), managing the accuracy and optimization of each campaign on an on-going basis, setting up the webmaster ad zones and placeholders for each site, acquiring relationships with ad networks such as Tremor Media, Broadband Enterprises, and Advertising.com and optimizing the on-going implementation of each network, as well as providing trending and reporting on a monthly basis from internal and 3rd party sources. Also was tasked with developing the company’s advertising & marketing strategies, analyzing websites for search engine optimization, and supporting the ad sales and business development teams on strategy and acquiring new clients. Company was sold in 2008.
(Public Company; HD; Retail industry)
2004 — 2007 (3 years)
I was initially hired as a Sales Associate and was quickly promoted to manage a team of 5 sales personnel for the professional builder sales division of Home Depot. Applying my strong customer service and sales skills I maintained the highest sales record in my region.
(Financial Services industry)
March 2001 — February 2004 (3 years)
Responsible for Web site design, strategy, & maintenance of this financial service company’s corporate Web site (FSCC.com) and consumer focused site (CuSwirl.com). Completed major redesign and optimization of both sites, which increased traffic on CuSwirl.com from 5k to 20k unique visitors per month. Setup and managed DoubleClick DART ad server and coordinated advertising on CuSwirl.com as well as on several partner credit union Web sites as a service of FSCC. Also coordinated advertising and marketing efforts through Google Adwords and Overture (Y!).
(Information Technology and Services industry)
1997 — 1999 (2 years)
TechVizion was a computer sales, desktop support and networking consultant company which I founded and later sold in 1999. With a single retail office in Pomona, CA we were one of the first companies to provide PC support house calls as well as drop off computer repair.
web design, advertising 2000 — 2002
Filmmaking 2000 — 2001
Acting 2000 — 2001
online advertising, marketing, technology, start-ups, Internet, Web design, widgets, web 2.0, t-shirts, screen printing, music, film, boats