Marketing | Social Media | Online Fundraising
Greater New York City Area
- Education
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- University of California, Berkeley
- Beijing Normal University
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Justine Lam’s Summary
Justine Lam, the eCampaign Director of the Ron Paul 2008 Presidential Campaign, is a pioneer in the world of new media and web politicking.
With a tight budget and lacking a background in campaigning, she was indispensible in the campaign's record-setting fundraising efforts — $4.2 million on Nov. 5 and $6 million on Dec. 16 — managing the creation of the supporting web infrastructure. Besides online fundraising, she was able to generate an extensive web presence for Ron Paul that encouraged viral communications among the grassroots and beyond. She promoted online social networking among supporters in order to build bonds among themselves and with the campaign.
Ms. Lam was the only eCampaign Director with a "decentralized approach" and was named a "Fundraising Dynamo" by Fortune ("Six Leaps of Innovation," January 2008).
Ms. Lam is a sought after speaker on the topics of building a grassroots movement online, online fundraising, and social networking strategies. She has presented at the Institute for Politics, Democracy and the Internet, George Washington University, University of California, Los Angeles, the Leadership Institute, the Computers in Libraries 2008 Conference, Social Rockstar Workshop, Personal Democracy Forum 2008, and more.
Ms. Lam holds a Bachelor of Arts in Development Studies from the University of California, Berkeley and a minor in City and Regional Planning. She is a fan of the outdoors, and enjoys hiking, backpacking, and skiing. She also enjoys reading books on world history, intellectual history, economics, evolutionary psychology.
Justine Lam’s Specialties:
social media marketing, interactive media strategies, web campaigning, program development and management, curriculum design, talent identification, wikis, transportation technologies, city planning, economic development
Justine Lam’s Contact Settings
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