Justine Lam

Justine Lam

Movement Builder & Consummate Connector

San Francisco Bay Area

Current
  • Web Strategist at Justine B. Lam Consulting
Education
  • University of California, Berkeley
  • Beijing Normal University
Connections
500+ connections
Industry
Internet
Websites

Justine Lam’s Summary

Justine Lam, the eCampaign Director of the Ron Paul 2008 Presidential Campaign, is a pioneer in the world of new media and web politicking.

With a tight budget and lacking a background in campaigning, she was indispensible in the campaign's record-setting fundraising efforts — $4.2 million on Nov. 5 and $6 million on Dec. 16 — managing the creation of the supporting web infrastructure. Besides online fundraising, she was able to generate an extensive web presence for Ron Paul that encouraged viral communications among the grassroots and beyond. She promoted online social networking among supporters in order to build bonds among themselves and with the campaign.

Ms. Lam was the only eCampaign Director with a "decentralized approach" and was named a "Fundraising Dynamo" by Fortune ("Six Leaps of Innovation," January 2008).

Ms. Lam is a sought after speaker on the topics of building a grassroots movement online, online fundraising, and social networking strategies. She has presented at the Institute for Politics, Democracy and the Internet, George Washington University, University of California, Los Angeles, the Leadership Institute, the Computers in Libraries 2008 Conference, Social Rockstar Workshop, Personal Democracy Forum 2008, and more.

Ms. Lam holds a Bachelor of Arts in Development Studies from the University of California, Berkeley and a minor in City and Regional Planning. She is a fan of the outdoors, and enjoys hiking, backpacking, and skiing. She also enjoys reading books on world history, intellectual history, economics, evolutionary psychology.

Justine Lam’s Specialties:

social media marketing, interactive media strategies, web campaigning, program development and management, curriculum design, talent identification, wikis, transportation technologies, city planning, economic development


Justine Lam’s Experience

  • Internet Strategist

    Myelin Repair Foundation

    (Non-Profit; Non-Profit Organization Management industry)

    February 2009Present (10 months)

    Responsible for spreading awareness and interest in myelin repair and MRF’s research model, engaging supporters, activating them as volunteers and expanding their grassroots donor base through the application of digital media strategies.

  • Volunteer

    The Seasteading Institute

    (Internet industry)

    2009Present (less than a year)

  • Founder & President

    Bay Area Liberty on the Rocks

    (Non-Profit; Non-Profit Organization Management industry)

    November 2008Present (1 year 1 month)

    Founded an informal social gathering of libertarians and conservatives in the SF Bay Area to provide comraderie and social events.
    Planned events in cities around the region.
    Recruited members online and through word-of-mouth.

  • Web Strategist

    Justine B. Lam Consulting

    (Internet industry)

    October 2008Present (1 year 2 months)

    Helping companies and organizations to tap into their base of support by utilizing a web 2.0 strategy that encourages 2-way communication, and facilitating interactive web design that fulfills user's needs and motivates them to become evangelists.

    My services range from:
    - Crafting web strategies that fit in with your company's mission and goals,
    - Researching your target audiences and their needs and your competitors,
    - Identifying and select web developers, graphic designers, and other vendors for web projects,
    - Managing web development projects,
    - Developing your email list strategy to build your lists and drive supporters/customers to take action (i.e., donate, volunteer),
    - Planning and implementing online marketing strategies for your product/service, and
    - Training and educating staff on online strategies and how it can benefit your organization and their work.


Additional Information

Justine Lam’s Websites:


Justine Lam’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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