Justin Perkins

Current

• Director of Business Development and Nonprofit Marketing Strategy at Care2.com
• Founder & CEO at Olomomo Nut Company
• Co-Founder, Board Member at Afrique Profonde

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Past

• Board Member at Prevent Human Trafficking Institute (formerly Project Hope International)
• Wilderness Solo Guide at www.inmomenta.com
• Management Analyst at Center for Technology and National Security Policy, National Defense University

• COO at WorldBlu
• Deputy Water Commissioner at State of Colorado Division of Water Resources
• Organic Farmer Guy at Perkins Produce & Munson Farms (Self-employed)

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3 more...

Education

• University of Colorado at Denver
• School for International Training
• Principia College

• Cornell University

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1 more...

Recommended

5 people have recommended Justin

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Company

Justin Perkins’s Summary

Prior to joining Care2, I was involved in several socially entrepreneurial startups, including a small human rights nonprofit in Congo http://www.afriqueprofonde.org, a consulting firm for democratic businesses, and a wilderness solo guiding service. One of my favorite projects was helping record an album for these kids from a Township near Cape Town, SA: http://www.abavuki.com. I also co-authored a book published by the National Defense University on leveraging networks to shorten the time-information gap in high stakes and high-pressure situations. In addition to several years in water resource management for the State of Colorado, and a stint as an organic farmer and musician, I have a background in international development, as well as an MBA from the University of Colorado with a focus on marketing and organizational development. In 2008, my wife and I launched Olomomo Nut Company (under the name Spice). http://www.olomomo.com. Olomomo is a growing business in Boulder, CO providing all natural and organic roasted nuts designed to go with coffee.

Justin Perkins’s Specialties:

Social entrepreneurship, marketing, online marketing & branding, blogging, nonprofit communications, social network strategies, website development, community organizing, sales, business development, management consulting, organizational development, international development, alternative energy, product management, communications, online advertising, human rights, international travel, music promotion, group facilitation, strategic development & analysis, green business, Portuguese & Spanish.

Justin Perkins’s Experience

• Director of Business Development and Nonprofit Marketing Strategy

  Care2.com

  (Privately Held; Internet industry)

  January 2006 — Present (3 years 11 months)

  I work with nonprofits to help them grow using the internet. Care2.com has an online community of over 11 million people interested in social and environmental causes. I help nonprofits place their issues in front of our audience, and in the process, help them grow targeted email lists of supporters, activists and potential donors. I specialize in working with nonprofits that promote International Development, Peace and Alternative Energy, as well as with PR and full-service marketing agencies who represent nonprofits. Care2 has helped over 425 nonprofits grow their email lists and constituent base by recruiting millions of people from the Care2 community over the past several years. For more info: http://www.frogloop.com/nonprofit-services . My team and I also frequently speak at conferences, seminars, and give free, private consulting about nonprofit online marketing, email marketing, social network marketing, and multi-channel marketing.

• Founder & CEO

  Olomomo Nut Company

  (Food Production industry)

  December 2005 — Present (4 years )

  Olomomo Nut Company (formerly "Spice") started out as a crazy little side gig small business selling my artisan, small batch nuts at local weekend farmers markets in Colorado. After selling nearly 4,000 bags of spiced, roasted nuts in six months, and tying for second place in a new business idea pitch contest at a major natural foods industry conference (one of the judges was founder of Izze Beverages), I'm looking into scaling this as a wholesale business through coffee shops and creating a new concept - nuts designed to go with coffee.
  
  We recently won first place of 76 businesses for the Bard Center for Entrepreneurship annual statewide business plan contest in Colorado last June. Since then, we have sold thousands more and started wholesale to several coffee shops around the state.

• Co-Founder, Board Member

  Afrique Profonde

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  February 2002 — Present (7 years 10 months)

  Afrique Profonde is a human rights organization using creative projects to aid Pygmy groups in Africa to achieve equal rights and sustainable livelihood. http://www.afriqueprofonde.org.
  
  I helped the founder launch this organization and managed the promotion and coordination of the pilot project. Currently involved as an advisor as the organization evolves from its new headquarters in Sweden.

• Board Member

  Prevent Human Trafficking Institute (formerly Project Hope International)

  (Non-Profit Organization Management industry)

  June 2007 — December 2008 (1 year 7 months)

  Project HOPE International (PHI) a.k.a. Prevent Human Trafficking Institute is a DC based non-profit working to build a bridge between South East Asia and the United States to prevent human trafficking. PHI empower individuals, organizations and governments to tackle the root causes of human trafficking through direct support and technical assistance. PHI uses its expertise and networks to promote best practice and inspire sustainable solutions in the movement to prevent human trafficking. http://www.preventhumantrafficking.org

• Wilderness Solo Guide

  www.inmomenta.com

  (Health, Wellness and Fitness industry)

  January 2005 — January 2006 (1 year 1 month)

  This is a side project where I guide wilderness solos for people interested in getting away for some adventure and introspective time outside of their day to day context.

• Management Analyst

  Center for Technology and National Security Policy, National Defense University

  (Government Agency; 11-50 employees; Government Administration industry)

  April 2004 — September 2004 (6 months)

  Worked with Research Fellows to help devise a budget analysis system for the Assistant Secretary of Defense. Audited 45 government technology transfer websites. Co-authored a book on using networks and organizational management best practices for improving decision making in high stakes, high pressure environments.

• COO

  WorldBlu

  (Privately Held; 1-10 employees; Professional Training & Coaching industry)

  2003 — 2004 (1 year )

  Helped launch the company and organize a leadership roundtable for CEO's of democratically run companies.

• Deputy Water Commissioner

  State of Colorado Division of Water Resources

  (Government Agency; 201-500 employees; Government Administration industry)

  April 1993 — July 2003 (10 years 4 months)

  •A position tasked with administering the water rights and resources for over 500,000 people in the Denver Metro area
  •Managed the water consumption among several competing entities including professional engineers, eight municipalities, several private water administrators, water attorneys, irrigation superintendents and farmers while enforcing the complex Colorado water rights system
  •Received award as employee of the year in 1999 for maintaining positive public relations with water users while making controversial drought-time curtailment decisions

• Organic Farmer Guy

  Perkins Produce & Munson Farms (Self-employed)

  (Self-Employed; 11-50 employees; Farming industry)

  April 1990 — August 2001 (11 years 5 months)

  Scaled up a nice little organic produce business my big bro started after college in Boulder, Colorado. Rose up from weeder, to pea picker, to wicked fast sweet corn harvester, to master sales guy, to owner of my own branch of the "franchise". Though much disputed by big bro, I'll still claim to have passed him up in sales and customer service ;). Expanded to a couple of new markets and grew the brand. $70,000 in revenues over 6 months ain't too shabby for a 24-year with a couple pick-up trucks and a couple farmers market stands, eh? Wish I would have invested some of that in Google, but hey, the 4-month trip to Brazil that winter sure was nice...

Justin Perkins’s Education

• University of Colorado at Denver

  MBA , Marketing , 2002 — 2003

  Activities and Societies:

  •Finalist in Bard Center for Entrepreneurship Business Plan Contest, 2003
  •Scholarship for volunteer service to others, U of C Credit Union Ray Johnson Scholarship, Spring 2003
  •11-Month MBA Merit Scholarship, University of Colorado School of Business, 2002

• School for International Training

  semester abroad , Culture and Development in Northeast Brazil , 1998 — 1998

  • National Security Education Program Boren Scholar, 1998

  Activities and Societies:

  Wrote an ethnography based on independent research about the effects of television on rural cultures in Northeast Brazilian fishing villages.

• Principia College

  BA , History and World Perspectives , 1995 — 1998

  Activities and Societies:

  Soccer
  Phi Alpha Eta
  Public Affairs Conference Board Member
  Campus Event & Speaker Coordinator

• Cornell University

  coursework , Mechanical Engineering , 1993 — 1994

  Made Deans List and was one of youngest students accepted to Hybrid Electric Vehicle team, but decided to take a year off to pursue my dream of skiing Moguls in the Olympics. Made top 200 mogul skiers in the country, but felt pull back to school. Opened up a can of worms, transferred to Principia College, studied liberal arts, the rest is history... and I got a History major. Hmmm... if only I had stuck with designing Hybrid Electric vehicles... oopsie!

Additional Information

Justin Perkins’s Websites:

• My Company
• My Blog
• My Company

Justin Perkins’s Interests:

Published Writing: •"Fish where the Fish Are: A Case for Paying Attention to Email and Social Networking as an Integral Part of Your Strategy." Direct Marketing Association, March 2007. http://www.frogloop.com/care2blog/2007/3/7/fish-where-the-fish-are.html • “Think Like A Rock Band: How To Use Social Networking Sites For Political Campaigns.” September 2006. http://www.frogloop.com/care2blog/2006/9/20/think-like-a-rockband-organizing-on-social-networking-sites.html •“The Long, Long Tail of Facebook Causes.” Direct Marketing Association Nonprofit Federation Blog, July 30, 2007. http://www.nonprofitintegrator.org/?p=79 •Gompert, D.C., Lachow, I. and Perkins, J.C. Battle-wise: Closing the time-information gap in networked warfare. Washington, DC: National Defense University Press, 2006. • “Caught in the TV Nets: The impacts of television in Guajiru, a small fishing village in Northeast Brazil.” June 1998. •http://www.frogloop.com/justin-blog

Justin Perkins’s Groups:

Cause Marketing Forum, Volunteer - Boulder County Farmers Market Strategy Committee, Nonprofit Technology Education Network, School for International Training Alumni, Cornell University Alumni, AMA - American Marketing Association, DMA - Direct Marketing Association, Net Impact, Co-organizer NetSquared (Net2) DC

•    Creative Cause
•    11-Month MBA at University of Colorado Denver
•    Cause Marketing Forum
•    Clients + Friends: SHOESTRING CREATIVE GROUP

Justin Perkins’s Honors:

Awards
•Winner of Bard Center for Entrepreneurship Business Plan Contest, June 2009 (Olomomo Nut Co).
•Olomomo Nut Co Runner-up: Naturally Boulder Days Pitch Slam, 2008, 209
Selected Speaking Engagements:
•"Fundraising in Social Networks?" Forum for Fundraising, May, 2009
•"Email List-growth" ASU Lodestar Center for Philanthropy & Nonprofit Innovation, Dec 2008
•"Nonprofit Advertising", Convio User Conference, November, 2008
•"Social Networks ROI", NTEN Conference, April 2008
•Co-Organizer, NetSquared DC Meetups, March 2006 – December 2007.
•“Are you ready? Harnessing Social Networks for Action.” NTEN Conference, 2007.
•“Web 2.0: Tools, Trends and Strategies for Nonprofit Online Communications.” Organizers Collaborative Technology Conference, June 2007
•“Harnessing Social Networks for Organizational Growth & Social Impact,” GetActive Conference, September, 2006.
•“How Care2 built the largest online socially conscious community”. Net Impact Conference, October, 2006

Justin Perkins’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch