Vice President, business development at Instivate
Greater Seattle Area
- Current
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- Vice President, business development at Instivate
- publisher at CHS Capitol Hill Seattle
- Past
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- Director of Blogging at Marchex
- Senior Product Planner at Microsoft
- Traffic Analyst at Microsoft/MSN
- Editorial Program Manager at Microsoft/MSN
- Producer at MSNBC
- Education
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- San Jose State University
- Ukiah High
- Connections
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180
connections
- Industry
- Online Media
- Websites
Justin Carder’s Summary
I've joined the team at Instivate to help build a platform that allows anyone to instantly launch their own neighborhood blog and enable a geographic community to share news, events, and organize themselves online.
I continue to operate Capitolhillseattle.com -- a community site and neighborhood blog dedicated to the Capitol Hill area of Seattle WA. It's a fun challenge in one of those fantastic defensible content niches still left on the Internet. Now, to sell enough ads to make it work!
I have been working with online content and analyzing its consumption for over 10 years. I started as a reporter at MSNBC way back in 96 and quickly found myself enmeshed in the measurement and production of great online experiences working with various Microsoft online entities including the gargantuan MSN.com. My interest in Web analytics led me to Project Gatineau, helping to create Microsoft's analytics platform for advertisers and content publishers. Itching to get back closer to the content side of things and, especially, return to my roots in local journalism, I left Microsoft in 2007 to launch a network of neighborhood blogs for Marchex. That project was amazingly fun but rather short lived -- we closed shop after only one year.
Now I'm out on my own trying to fit together the pieces of knowledge I've acquired into a viable small online content business. The new era of local, community driven online journalism is an amazing opportunity. While I am sometimes envious of the entrepreneurial era of Hearst, growing up in the era of Drudge is a fine consolation. There's much to be done, written and reported.
Justin Carder’s Specialties:
Journalism, local and micro content, Web analytics, competitive analysis, market segmentation, content programming analysis and optimization, thick skin, stubbornness, fishing machine.
Justin Carder’s Experience
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Vice President, business development
Instivate
(Internet industry)
August 2008 — Present (1 year)
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publisher
CHS Capitol Hill Seattle
(Online Media industry)
January 2006 — Present (3 years 7 months)
place blog: http://www.capitolhillseattle.com
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Director of Blogging
Marchex
(Public Company; 201-500 employees; MCHX; Internet industry)
October 2007 — April 2008 (7 months)
Leading a national network of local micro blogs
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Senior Product Planner
Microsoft
(Public Company; MSFT; Online Media industry)
June 2006 — October 2007 (1 year 5 months)
Senior product planner for Microsoft Web analytics service -- Project Gatineau
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Traffic Analyst
Microsoft/MSN
(Public Company; Online Media industry)
October 2004 — May 2006 (1 year 8 months)
Analyze consumer audience traffic for business planning team
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Editorial Program Manager
Microsoft/MSN
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
August 1998 — October 2004 (6 years 3 months)
Plan and execute consumer programming strategy for MSN portal
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Producer
MSNBC
(Public Company; Online Media industry)
1996 — 1998 (2 years)
Justin Carder’s Education
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San Jose State University
b.s. , journalism , September 1992 — August 1996
- Activities and Societies:
- SJSU Rugby Club
KSJS Radio
Spartan Daily
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Ukiah High
Additional Information
Justin Carder’s Websites:
Justin Carder’s Interests:
Local journalism, Data-driven Web content, soccer, hiking and fishing
Justin Carder’s Groups:
Capitol Hill Community Council, president
Web Analytics Association
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San Jose State University (official group) -
MSNBC - Alumni and Employees (FTEs)
Justin Carder’s Honors:
Microsoft Best Practice Award
FY03 – contribution to development of Customer Delivery Plan program
Justin Carder’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
