Justice Mitchell

Current

V.P. Interactive & Group Creative Director at Starmark International

Past

Vice President Interactive Creative Director at Luckie & Company
Creative Director at i.d.e.a.s.
Creative Director at GMD Studios

Interactive Creative Director at Y-Partnership
CEO at big block studios
Interactive Director at PUSH
Senior Designer/Online Marketing Specialist at Orlando Sentinel
Creative Director at Active Mind Inc.

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Education

Ringling School of Art and Design

Recommended

5 people have recommended Justice

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Justice Mitchell’s Summary

Creative executive with proven background in advertising/communication industry as both team leader/motivator and concept/deliverable execution. Fertile creative mind with both feet firmly planted on the ground – one with the desire to aesthetically express and the other with the need to fiscally impress. Equally comfortable with new biz development/big pitches as well as managing clients and driving projects to completion. A “social animal” who thrives within any agency environment, Justice can conceptualize independently or nourish collaborative teams. There are lots of extras, too – excellent public speaker, trend hunter and active user/strategist of the latest social media and communication technologies. Culminating with progressive management skills, record of high team productivity and long list of satisfied, repeat clients.

Justice Mitchell’s Specialties:

Executive Creative Director, Speaker, New Business Developer, Graphic/Web/Social Media Designer, Photographer, Brand Identity Development, Viral & Buzz Marketing Specialist, Project Manager, Client Romancer, Deadline Fire Fighter, Word-of-Mouth Shogun, Judge, Jury & Executioner, Por Speeller, Cat Herder, Freedom Fighter, and Father to ‘The Chosen One.'

Justice Mitchell’s Experience

V.P. Interactive & Group Creative Director

Starmark International

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (5 months)

http://www.starmark.com
Vice President Interactive Creative Director

Luckie & Company

(Privately Held; Marketing and Advertising industry)

January 2008 — May 2009 (1 year 5 months)

In the business for over 50 years, Luckie and Company is a world class full-service ad agency based out of Birmingham, Alabama.

Responsibilities:
Interactive Creative Leader; Client & Brand Protectorate, Buzz-Bomb Builder, Story Sherpa, Social Media Strategist, Strategic Thinker

Clients Include:
AT&T, Regions Bank, Bayer Advanced, McKee Foods, Little Debbie, Blue Cross & Blue Shield of Alabama, Alabama Department of Tourism, ACIPCO, Ashville North Carolina CVB, United Way of Alabama, Books•A•Million, Mobile Alabama CVB, Alabama Shakespear Festival, McWane Science Center

Selected Client Highlights:

BayerAdvanced.com
Online Traffic

• “Uniques” before Luckie & Co. averaged: 3,152/month
• Today the year-to-date average of unique visitors is: 147,368/month
• %100 increase of budgetary spend in down economy between 2008 to 2009

AT&T
E-Mail

• 2008: 48 campaigns; 65 versions; 7,500,000 E-mails sent
• Average OR of 24.7%; average 4.36% CTR – (compared to the industry average of .05%); results as high as a 50% CTR (as recorded by ITP Javelin)

Little Debbie
100 Calorie Social Outreach Campaign

• 104 posts on 75 blogs
• Over 3+ million views
• 6,000+ reader comments
• 1,200 new followers on Twitter
• 10-point spike in brand awareness

Little Debbie
“Miles of Smiles” – Online Sweepstakes
• 2008: 350,000+ Registered Participants (240% increase from previous years campaign)
Creative Director

i.d.e.a.s.

(Marketing and Advertising industry)

February 2006 — January 2008 (2 years )

A widely respected story-consulting agency, i.d.e.a.s. develops integrated communication products for the travel & leisure, healthcare, entertainment, government and education markets. The creative and technical teams work together to produce solutions including story concept and development; creative design; video/DVD production; elearning, online and simulation training; high definition post production; original content programming; and experience enhancement.

Responsibilities:
Create narrative-driven concepts; forge gaming, edutainment and original programming channels; seed and develop social media business properties

Clients Include:
Walt Disney World, Disney Cruise line, Disney Wide World of Sports, Siemens, Booz | Allen | Hamilton, Chevrolet, Florida Hospitals, Hill Rom, Orlando Science Center

Agencies Include:
Campbell-Ewald
Creative Director

GMD Studios

(Privately Held; Entertainment industry)

January 2005 — August 2006 (1 year 8 months)

An experimental entertainment group. Specializing in the creation of viral and buzz advertising through the use of narrative storytelling.

Responsibilities:
Project accountability, media strategies, protecting my team, develop and nurture sledgehammer creative, evangelist of concept

Clients Include:
Audi USA, Levi Strauss & Co., Kaiser “KNOW” HIV PSA, SunRocket, indieWIRE,

Agencies Include:
Crispin Porter + Bogusky, McKinney Silver, McCann,

Selected Client Highlights:

Audi
“Art the Heist”

• Best in Show – Mixx Awards
• “A car commercial like no other” ~ NY Times
Interactive Creative Director

Y-Partnership

(Privately Held; Leisure, Travel & Tourism industry)

September 2002 — January 2005 (2 years 5 months)

Y-Partnership is America’s leading marketing, advertising and public relations agency serving over 50 travel and leisure-industry clients worldwide. Y-Partnership is recognized world-wide as the industry’s premiere full-service communications advertising agency.

Position:
Creative Director, New Business Development, Interactive Account Manager, Print/Web Advertising & Design, Identity/Iconography Creation, Conceptual Development/Online Marketing Campaigns, User Interface Development, Web site and Meta Architect

Clients Include:
Wynn Resorts, Canyon Ranch, Seminole Hard Rock Casinos, Hard Rock Corporate, Marriot, Ritz Carlton, Travelweb.com, Special Olympics Florida, Walt Disney World Swan Dolphin, Colorado Tourism Board, Panama City Beach CVB, Read to Learn (State of Florida), Amerisuites, Interval International
CEO

big block studios

(Marketing and Advertising industry)

1999 — 2003 (4 years )
Interactive Director

PUSH

(Privately Held; Marketing and Advertising industry)

January 2001 — July 2002 (1 year 7 months)

PUSH, Inc. is one of the Southeast’s leading complete advertising agencies. Specializing on high-concept campaigns with simple, smart messaging.

Position:
Print/Web Advertising & Design, Identity/Iconography Creation, Conceptual Development/Online Marketing Campaigns, User Interface Development

Clients Include:
Bentoli, CHEP, Cable & Wireless, CWCricket.com, Disneyland Recruitment, ESPN, Intersil, Living Quarters, Peach Valley, Pointe Orlando, Susan G. Komen (Race for the Cure), Space Alliance Technology Outreach Program (SATOP), Stonewood Grill, Volaris
Senior Designer/Online Marketing Specialist

Orlando Sentinel

(Public Company; Newspapers industry)

May 1998 — January 2000 (1 year 9 months)

Creative Director, Print/Web site Design & Advertising, Identity/Brand Creation, Conceptual Development/Online Marketing Campaigns, New Business Development

Responsibilities:
Virtual Art director for Local Chicago Tribune’s properties. Project management with various web teams ranging from publishers to custom web creation.

Clients Include:
All Orlando Sentinel Interactive properties,Tribune Interactive, Lakeridge/San Sebastian Wineries, Bell Tell Credit Union, Orlando Calendar Online
Creative Director

Active Mind Inc.

(Marketing and Advertising industry)

April 1994 — March 1998 (4 years )

Online and advertising startup. Servicing complete creative services as well as per-project hosting and development services.

Position:
Creative Director, Speaker, New Business Development, Trainer, Consultant

Responsibilities:
Vendor Management, Internet Producer, Print/Web Advertising & Design, Identity Creation, Online Marketing Campaigns, User Interface Development

Clients Include:
Lockheed Martin Corporation, Orlando Museum of Art, Imperial Tombs of China, The Slant (Art Director), The Villages, Longboat Key Club, Orange County Planning, ETC, Inc., AT&T Wireless South Eastern Division, Collins Industries: Collins Inc., Wheeled Coach, Capacity of Texas, Collins Bus, World Transportation Corporate