Jared Usrey

Jared Usrey

Marketing Technologist at SMS Holdings

Greater Nashville Area
Marketing and Advertising

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Jared Usrey's Overview

  • Marketing Technologist at SMS Holdings
  • Owner at Usable Wisdom

500+ connections

Jared Usrey's Summary

Since I was a little kid, I have loved finding solutions to problems.

I remember hanging out in the electronics department at Wal-Mart and helping people decide on a printer or computer or television. Not because I worked there. just because I enjoyed helping people get the right fit for their needs.

Today, I am still solving people's problems but with companies as my customers and marketing campaigns, strategies, and technology as my tools. For me, there is nothing better than when some dreamed-up solution works right off the bat or a little optimization provides big results.

I have been blessed to work with people who have invested in me and had faith in my ideas. I only hope I can give them a better solution.

Specialties: marketing technology, marketing automation (Marketo), CRM administration (SalesForce), data analysis, website development and management, search engine optimization, and marketing strategy

Jared Usrey's Experience

Marketing Technologist

SMS Holdings

Privately Held; 10,001+ employees; Facilities Services industry

February 2012Present (2 years 8 months) Greater Nashville Area

I am responsible for wrestling with the technology that is required for our marketing efforts to work.

In a single week, I might be developing a website, planning a long-term nurturing campaign for one of the seven companies in our marketing automation software (Marketo), pressing the send button on a segmented campaign to 40,000 people, researching keywords in RavenTools, building advanced segments in Google Analytics for a report, and/or leading an initiative to improve the data hygiene in our CRM (SalesForce).

All in all, I get to spend most of my working hours solving problems with technology and solving technology issues and I am so blessed that they still let me work here.

Sole Proprietorship; Myself Only; Marketing and Advertising industry

April 2003Present (11 years 6 months)

I assist small business, churches, and non-profits with analysis and action towards meeting their IT and marketing needs as well as create the marketing materials, install the chosen IT system, support said managed systems, and then create a continual feedback loop between customer (and possibly their employees or other stakeholders) and myself to ensure proper performance.

Jared Usrey's Certifications

  • SalesForce Administrator ADM201

    • salesforce.com
    • License 1908182
    • June 2014
  • Marketo Certified Expert

    • Marketo
    • April 2014

Jared Usrey's Honors and Awards

  • Values in Practice - Growth, Achievement, Hard-Work

    Stacy Winn
    • February 2014

    Jared has worked diligently these past 3-4 months on a project to overhaul our complete SalesForce database. Jared does not use SalesForce day-to-day, but he has worked tirelessly to understand how the rest of the department uses the platform and what we can do to use it more efficiently. Thank you, Jared, for your hard work to get this project done for us!

  • Values in Practice - Integrity, Growth, Achievement, Hard Work

    Lauren Eubanks
    • February 2014

    For the past few months Jared has lead our team in “overhauling” SalesForce, our CRM platform. This overhaul has been a tedious, long process but was necessary in order for our department to keep moving forward in our marketing efforts and, ultimately, help our companies grow. While we’ve worked through defining and implementing best practices, Jared has maintained a high-spirited, motivated attitude to help our team keep the ultimate goal in sight. Jared stepped up to lead this undertaking and has done an excellent job each step of the way. Thank you Jared for all your hard work and your optimistic, eager attitude throughout the entire overhaul!

  • Values in Practice - Achievement, Appreciation, Humility, Hard Work

    Lorraine Brooks
    • February 2014

    Upon returning from vacation & catching up on emails, I moved several VIP nominations into Long Term Retention. A few days later, due to a notice that my in-box was full, I deleted many old emails. Although I could swear I didn’t touch the VIP nominations, when I opened the folder to process them, they were gone! A desperate call for help to Jared (to no one’s surprise) restored the missing nominations of all those Very Important People whose Values In Practice were nominated for recognition. Without Jared’s help, our VIP list would have been very short this month! Jared is an incredible asset to his department and to our company!

  • Values in Practice - Growth, Hard Work, Achivement

    Amanda Dyer
    • November 2012

    We have recently transitioned to a new marketing automation platform which is very complicated. Jared has taken the lead in learning the new system and getting our operations running. (Even the software company's admins are impressed by the methods Jared devised for our special situations!) During this time we also launched a new ServiceWear Apparel website, our largest and most customized to date. Jared put in many extra hours to launch the site on time & delivered an outstanding product. Through stress & tight deadlines, Jared maintains a cheerful & helpful attitude. I'm grateful to have his skill set & hard work on the marketing team.

Jared Usrey's Projects

  • ServiceWear Apparel Website

    • June 2012 to Present

    As a team, we have been able to upgrade both the look and feel as well as optimize a web site for improved rankings in the government uniforms market. I was able to participate in every step from strategy to development to launch.

  • Marketing Automation Platform Implementation

    • August 2012 to December 2012

    I was able to assist in identifying the correct platform and serve as the primary point of contact for it's implementation and integration with SalesForce as well as into SMS Holding's marketing processes from the software HubSpot.

    Our implementation was unique in that we use a single instance of Marketo and SalesForce for 7 various companies and each company has entirely different branding, lead qualifications, and resources.

    So far we have been able to significantly increase our number and recurrence of outbound campaigns as well as streamline event registrations as well as a lead lifecycle process. We have also been able to gain significant insight into our lead's activity between our many web presences.

    We are also creating automated nurturing systems to promote blogs, white papers, and guides across many of our companies.

Jared Usrey's Skills & Expertise

  1. Marketing Strategy
  2. Branding & Identity
  3. Graphic Design
  4. Adobe Creative Suite
  5. Web Design
  6. Digital Marketing
  7. Web Analytics
  8. Google Analytics
  9. Google Adwords
  10. Marketo
  11. Marketing Automation
  12. Salesforce.com
  13. Marketing Communications
  14. SEO
  15. Marketing
  16. Fundraising
  17. Event Management
  18. Nonprofits
  19. Management
  20. CRM

Jared Usrey's Education

Trevecca Nazarene University

BSIT (Magna Cum Laude), Information Technology, Marketing


Activities and Societies: Student Body President (2009-2010), Student Body Vice President (2008-2009), Sophomore Class Treasurer (2007-2008)

Alabama School of Fine Arts

H.S., Math/Science


Activities and Societies: Theater Technician, Computing Olympiad

Jared Usrey's Additional Information

Honors and Awards:

Gerald D. Skinner Business Award 2010
Who's Who in American College's and Universities - 2010
Distinguished Leadership Certificate - 2010
L.E.A.D. Award - 2010

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