
Helping Offline meet Online
London, United Kingdom

Helping Offline meet Online
London, United Kingdom
I have a passion for connecting individuals both online and offline.
I started to work in events at 16, mostly in entertainment. I kept going with my passion even during my BA in Communication and Media.
After graduating, I became marketing manager for large conferences in Italy. In 2005 I moved to Australia where I obtained an MBA in Marketing with focus on e-Business and Online Marketing.
My first job after the MBA was in corporate Marketing Communications with Natuzzi, Italian no.1 furniture manufacturer. I shifted toward consulting and online marketing at the beginning of 2007 collecting several successes with the Event Manager Blog and Linkedin.
I am now Head of blur Marketing a crowdsourced digital agency. I manage a community of the best new media freelancers available on the market.
Who do I work with?
I work with top companies willing to integrate online and offline, social media and events.
Crowdsourcing
Social Media
Social Networks
twitter
Facebook
Linkedin
Xing
Brand management
Viral events
Word of mouth
Networking Events
Unconferences
Web 2.0
Event Planning
Conferences
Meetings
Marketing
Blogging
(Internet industry)
April 2009 — Present (4 months)
We are a crowdsourced Digital Marketing Agency. We deliver flexible solutions rapidly and tailored to your budget.
We operate through a closed community of consultants who are leaders in digital and new media marketing.
Social
• Social Networks Marketing
• Social Media Campaigns
• Metrics and Monitoring
• Online PR
• Word of Mouth
Mobile
• Phone Application Development
• Symbian (Nokia) Application Development
Events
• Online/Offline Integration
• Event Planning, Execution and Management
Web Design
• Interface design (Websites, Blogs, ad hoc Social Networks)
• Logo Design
• Brand Makeover
(Internet industry)
February 2008 — Present (1 year 6 months)
The most popular group for people working in events services
(Privately Held; Myself Only; Broadcast Media industry)
April 2007 — Present (2 years 4 months)
The www.eventmanagerblog.com site is the first and most popular blog for event planners which features event management articles and featured interviews.
The blog includes compelling content that appeals to thousands of readers by researching event and project management subjects, interviewing industry authorities.
(Events Services industry)
July 2008 — November 2008 (5 months)
Free networking nights for event planners. Started in the Linkedin Event Planning and Management Group we now host events around the world.
(Events Services industry)
August 2008 — October 2008 (3 months)
Promote and develop business for amiando in the UK as well as online.
Ensure online presence.
Created a community and worldwide events to get the brand noticed through the use of social networks, social media and online communities.
(Non-Profit; 1-10 employees; Events Services industry)
January 2008 — March 2008 (3 months)
A user-generated conference covering ecology, the environment, sustainability, and green consumption (http://barcamp.org/ecoCamp). Reporting to the Community, responsibilities included designing the event and its associated social media strategy, explaining the format to participants and sponsors, and creating innovative forms of sponsorship participation.
(Public Company; 5001-10,000 employees; Furniture industry)
July 2007 — September 2007 (3 months)
The world's leading producer of leather sofas and Italy's largest furniture manufacturer. Reporting to the Communications Director, responsibilities included designing, evaluating and adapting advertising to suit the local needs of more than 700 stores in 70 countries. Supervised two direct reports and liaised with advertising agencies and graphic designers.
(Public Company; 501-1000 employees; Events Services industry)
June 2006 — September 2006 (4 months)
The Middleware Forum and Action Camp is a joint venture between two of Australia's most reputable universities. Reporting to the Middleware Forum and Action Camp Project Manager, responsibilities included designing, budgeting, producing, coordinating and evaluating the 200-delegate, three-day IT conference.
(Privately Held; 11-50 employees; Events Services industry)
October 2003 — December 2005 (2 years 3 months)
An event management company for scientific and medical congresses. Reporting to the Project Manager, responsibilities included designing effective marketing strategies, advertising materials and web interfaces for international medical congresses. Supervised as many as 10 persons. Also liaised regularly with advertising agencies to implement effective web strategies.
(Privately Held; 1-10 employees; Events Services industry)
January 1998 — December 2003 (6 years)
Planned and executed more than 10 events in clubs and discos.
Ranging from fashion shows to one nights with popular guests or DJ's, to product launches with popular global brands.
Attendees have ranged from 200 to 3000.
Main responsibilities included budgeting, planning, promotion, security management and media management.
MBA , Marketing , 2005 — 2006
BA , Communication And Media , 1999 — 2003
Diploma , Maturità Classica
Blogger, Online Marketing, Social Media, Social Networks, Brand Management, web 2.0, trendscouting, new media, entertainment, development, innovation, strategy, communication, online relationships, online promotion