
President at Publish
Greater Boston Area

President at Publish
Greater Boston Area
• Accomplished publishing executive leader with an exceptional track record in developing market-driven and customer-focused product. Main area of expertise: educational publishing, but also has operational and marketing expertise in online ventures.
• Has produced major social media campaigns for FernandoVarela.com, resulting in a 6-month #1 run for "Por ti volaré," Fernando Varela's hit single on iTunes.
• Considered one of Boston's "Twitter Elite," according to http://twittergrader.com
• Has an expert understanding of the product development process, from the critical phases of conceptualization, instructional design, market research, financial planning (P&L, budgeting), and collaboration among an organization’s key stakeholders to the execution of product plans, using the right combination of internal, external, and technological resources
• An established and reputable social networker that engages with people and make lasting connections
• Possesses product expertise in established educational markets, such as K–12 Reading, Leveled Readers, Math, Intervention, Spanish/Bilingual as well as growing markets, including ELL, Instructional Technology, and Early Childhood
• Reputable for having the winning combination of leadership and marketing/sales savvy that is required for success in this digital age of business
• Fluent Bilingual/Bicultural executive (English/Spanish)