United Kingdom
- Current
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- Founder at kukutana - social media cafe
- Director/Owner at Purple Spinnaker
- Past
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- Global Project Director (Interim Executive) at Ogilvy & Mather Worldwide
- Business Development Manager at Lexis Nexis UK
- EAME Business Consultant (Interim) at Ogilvy & Mather EMEA
- EMEA Channel Manager at Intelligent Environments
- Operations Director Greater China and ASEAN at PCDOCS Inc ( now Hummingbird)
- UK Pre-sales Manager at Text Systems
- Business Operations Consultant at BancTec
- Graduate Trainee at McDonnel Douglas Information Systems
- Education
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- Kingston University
- University of Paisley
- Irvine royal academy
- Recommended
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1 person has recommended Julie - Connections
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- Industry
- Marketing and Advertising
Julie Walker’s Experience
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Founder
kukutana - social media cafe
(Marketing and Advertising industry)
September 2009 — Present (3 months)
Kukutana is a social media cafe which was setup to help stimulate conversation and learning around social tools and how they are changing how we live and work.
Social Tools and their impact on business has fascinated me since 2001 and kukutana is way to bring other people together to share their curiosity, their experiences, have a chat, learn more about these tools and the changes taking place AND PUT THEM INTO PERSPECTIVE....
We have a growing community both online and offline and welcome everyone to join in our conversations. -
Director/Owner
Purple Spinnaker
(Privately Held; Marketing and Advertising industry)
December 2000 — Present (9 years )
Undertaken senior interim positions, short term engagements and developed new business concepts utilising innovative technology, social tools and digital media to work across multiple media channels for start-up’s to blue chip companies.
New Business Concepts and short term engagements include:
• Authored business plan for social media, online video syndication and software start-ups
• Authored social tools and digital pitch document for large sporting event’s online education project.
• Led teams developing marketing mix models for marketing resource allocation for US brands.
• Led customer insight teams for FMCG insight strategy development
• Developed customer insight tool development strategy for insight agency.
• Developed an integrated supporters CRM strategy for UK football league club.
• Assembled a web strategy for a start-up Intranet Software firm; researched target and associated markets, looked at vertical markets and presented a proposition.
• Authored business plan for social media based customer loyalty and member services program, researched key markets, introduced to 10 major brands and sought investors/partners.
• Developed the social media loyalty value proposition with Ebookers.
Interim engagement clients:
Ogilvy Worldwide Interim Global Director, London, New York and Lexis Nexis UK, Strategic Business Development
Ogilvy EAME Project Director -
Global Project Director (Interim Executive)
Ogilvy & Mather Worldwide
(Public Company; WPP; Marketing and Advertising industry)
October 2005 — May 2007 (1 year 8 months)
Engaged by Ogilvy & Mather Worldwide in a global change management role,
Operationalized Ogilvy Worldwide’s strategy to create a new integrated global business, Redworks.
De-coupled creative, production and distribution services from local and regional business units.
Identified, evaluated and selected workflow and collaboration technology to support the new business model and negotiated a contract to deliver a win-win outcome.
Directed a 40 person multi-regional, multi-disciplined team to the successful implementation of the new global service for the first global client on time and within budget.
The project went live in April 2007 and was the platform for launching the Redworks global service business. -
Business Development Manager
Lexis Nexis UK
(Publishing industry)
September 2004 — September 2005 (1 year 1 month)
Developed new business strategy for combining Lexis Nexis Content with technology to deliver "content in context" solutions.
Created a "law office of the future" demostration lab, in partnership with Microsoft, Cisco, Interwoven and Visualfiles.
Member of European Software acquisitions team, prepared the brief for the acquistion of a UK software vendor. -
EAME Business Consultant (Interim)
Ogilvy & Mather EMEA
(Marketing and Advertising industry)
January 2004 — September 2004 (9 months)
Engaged by O&M EMEA as a change management business consultant. Led an internal team evalutaing new technology to support agency traffic managment, resource management and developing invitation to tender documents for a new ERP solution.
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EMEA Channel Manager
Intelligent Environments
(Public Company; 51-200 employees; IEN; Computer Software industry)
January 1999 — January 2000 (1 year 1 month)
Developed and implemented European Channel Development and go-to-market Strategy and reseller program. Identified and recruited partners across 6 european countries.
Developed and implemented an e-commerce strategy for a UK AIM-listed company in the banking and finance industry. This project led to several major customer partnerships in the UK finance and credit card industry including the second fully online credit card service, and a partnership with an international back-office service provider. It forms the core approach of the company to this date. -
Operations Director Greater China and ASEAN
PCDOCS Inc ( now Hummingbird)
(Information Technology and Services industry)
January 1996 — June 1998 (2 years 6 months)
Re-located to Hong Kong to setup PC DOCS Greater China and ASEAN operations. Key responsibilities:
1) Development and implementaion of Go-To-Market Strategy.
2) Recruit and train initial AP team
3) Manage Key Customer Accounts
4) Recruited 22 resellers across the region
5) Increased revenues by 500% in 18months.
Previous role with PCDOCS Europe, as Business Development Manager, launched CMS Open Practice Management Solution in UK market. -
UK Pre-sales Manager
Text Systems
(Privately Held; 51-200 employees; Information Technology and Services industry)
November 1993 — December 1995 (2 years 2 months)
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Business Operations Consultant
BancTec
(Public Company; 1001-5000 employees; Information Technology and Services industry)
July 1984 — October 1993 (9 years 4 months)
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Graduate Trainee
McDonnel Douglas Information Systems
(Marketing and Advertising industry)
1988 — 1989 (1 year )
Julie Walker’s Education
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Kingston University
MA , Strategic Marketing , 2003 — 2004
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University of Paisley
BA , Business Economics & Marketing (2 years industrial placement) , 1982 — 1988
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Irvine royal academy
