Julie Swenson

Past

Director - Market Strategy at UnitedHealthcare
Marketing Analytics Consultant at Baker Tilly Virchow Krause, LLP
Market Research Statistical Analyst at Satisfaction Management Systems

Manager-Database Marketing & Analysis at The Lacek Group
Senior State Planner at MN Department of Corrections
Management Analyst at Minnesota Department of Corrections - MINNCOR Industries
Civic Center Manager at Onalaska OmniCenter

see less...

4 more...

Education

Hamline University
Troy University
University of Wisconsin-La Crosse

Somerset

see less...

1 more...

Recommended

12 people have recommended Julie

Connections

435 connections

Industry

Marketing and Advertising

Julie Swenson’s Summary

Market Strategy Director with over 17 years strategic and analytics experience. Technical skills include measuring and analyzing program results. Proven ability to transform data into action items and to create data-driven strategies for Fortune 500 companies. Strong track record of consistent business retention and growth with an outstanding record of increasing sales volume and ROI. Self-starter who approaches projects in a detailed, analytical manner with a keen eye for the big picture. Creative and energetic individual, who is goal-oriented, thrives on challenge and enjoys working as part of a team. Recognized for performance excellence; recipient of many achievement awards.

Julie Swenson’s Specialties:

Loyalty marketing, competitive analysis, operational excellence, outcomes and performance measurement certification

Julie Swenson’s Experience

Director - Market Strategy

UnitedHealthcare

(Public Company; Insurance industry)

March 2006 — September 2009 (3 years 7 months)

Developed strategic planning and tactical direction for marketing initiatives and performed analyses to support marketing, product and sales teams.

• Collaborated with cross-functional teams to develop market intelligence tool that improved targeted prospecting and increased leads, quotes, sales and members
• Leveraged data, creating insightful and actionable presentations for executive teams
• Compiled specialized reports for regional and local sales, product, and marketing teams that identified market strengths and weaknesses
• Conducted market reviews and in-depth analyses that identified emerging and expansion markets
• Performed segmentation analysis that built strategic action plans for each segment
•Created RFM (recency, frequency, monetary) model that assessed value of brokers to business
•Received two reward-for-performance awards based on value of work completed
Marketing Analytics Consultant

Baker Tilly Virchow Krause, LLP

(Partnership; Accounting industry)

August 2005 — January 2006 (6 months)

Developed strategic planning and tactical direction for marketing initiatives and performed analyses to support marketing, product and sales teams.
Market Research Statistical Analyst

Satisfaction Management Systems

(Marketing and Advertising industry)

2004 — 2005 (1 year )

Clients: Toro, Wells Fargo, Imation, Sallie Mae, USA Funds, Tyco, Sagebrush, DBI SALA & Protecta

Performed quantitative and qualitative business-to-business and consumer survey research and served as in-house statistical expert.

• Managed and processed all data analysis that was incorporated into reports and future surveys
• Collaborated with project managers, ensuring data integrity in every client deliverable
Manager-Database Marketing & Analysis

The Lacek Group

(Privately Held; Marketing and Advertising industry)

1999 — 2004 (5 years )

Clients: Starwood Hotels and Resorts Worldwide, Starwood Vacation Ownership, Raffles/Swissôtel, Walt Disney Worldwide

Served as primary operational and technical contact for both client and airline partners. Responsible for performance tracking and analysis, including promotion and trending analysis, program metrics reporting and year-over-year performance comparisons.

• Served as strategic and technical lead of six team members, supporting database and analysis needs of agency’s largest client (Starwood Hotels and Resorts) and its hotel loyalty program (Starwood Preferred Guest) – voted Program of Year annually by program members
• Drove strategy that grew program through targeted acquisition initiatives, while retaining and increasing client share of customer business among existing members
• Managed vendor relationships, provided direction to programming team and monitored performance, reducing turnaround time and improving relations
• Planned and implemented marketing initiatives across multiple channels simultaneously, including direct mail, email, banner ads, and mass media that optimized channels by segment
• Defined target audience segmentation and executed offer and creative tests that informed recommendations for future direct marketing initiatives
• Established business rules, impacting over 22 million members; projects included building logic for member tier assignments, membership kit fulfillment, and contact management strategy
• Received multiple internal recognition via “Rave” awards from team members across business areas and achievement awards from executive team members
Senior State Planner

MN Department of Corrections

(Marketing and Advertising industry)

1998 — 1999 (1 year )

Provided analytical and technical support to and identified target population trends for management team, staff, and other agencies.

• Established results-oriented organizational performance indicators and outcomes, resulting in creation and adoption of new system for evaluating programs and services
• Produced legislatively-mandated annual agency performance report that aided in decision-making
• Developed syntax in SPSS to document processes, cleansed and reformatted data, and computed statistics, resulting in enhanced database that supported critical reports and analyses
• Received multiple achievement awards for delivering high-quality analyses to management team
Management Analyst

Minnesota Department of Corrections - MINNCOR Industries

(Marketing and Advertising industry)

1995 — 1996 (1 year )
Civic Center Manager

Onalaska OmniCenter

(Marketing and Advertising industry)

1993 — 1995 (2 years )

Julie Swenson’s Education

Hamline University

Certification , Outcomes and Performance Measurement , 1998 — 1998
Troy University

Master of Science , Management , 1992 — 1995
University of Wisconsin-La Crosse

Bachelor , Psychology, Sociology , 1987 — 1991
Somerset

High School , College Prep , 1983 — 1987