YouTube and Online Video Marketing / Video SEO Consultant at YouTube Secret Weapon
Indianapolis, Indiana Area
- Current
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- YouTube and Online Video Marketing / Video SEO Consultant at YouTube Secret Weapon
- Founder/Owner & Author at Work On A Yacht, LLC
- Past
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- VP Sales & Marketing at TheBoaters.com and TheBoaters.TV
- Freelance Copywriter & Internet Marketing Consultant (Self-employed)
- Senior Advertising Sales Account Executive at Frontier Airlines & Proxy Partnerships/Mphasis Integrated, Inc. (HenryGill Advertising Agency)
- Advertising Sales Director at American Trans Air (ATA Airlines, Inc.) and Ambassadair Travel Club's "Journey" Magazine (inflight)
- Luxury Yacht Stewardess at "I could tell you who I worked for, but I (or they) would have to kill you" ;-)
- Political Campaign Manager at Libertarian Party of Indiana
- Education
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- Indiana University Bloomington
- Recommended
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- Websites
Julie Perry’s Summary
New Media Marketer & Strategist with emphasis on Video Marketing and YouTube.
Former VP Sales & Marketing for TheBoaters.com (online social community) and the creator and host/writer of TheBoaters TV (boating news vlog and podcast). I have expert level knowledge in the social media space as it relates to branding, product launches, online visibility, and generating buzz.
Author of the book "The Insiders' Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous" (Morgan James Publishing; NY, NY; November 2006).
Owner of Work On A Yacht, LLC (www.WorkOnAYacht.com) - Available for speaking engagements and media interviews with regard to employment opportunities in the luxury yachting industry, as well as in the general marine industry.
Julie Perry’s Specialties:
- Online Marketing
- Email Marketing
- Copywriting - Direct Response
- Search Marketing (SEO & SEM)
- YouTube Video Marketing
- Video Search Engine Optimization (vSEO)
- Podcasting: Video & Audio
- Blogging (Wordpress)
- Copy Editing
- Social Media
- Media Sales (New Media & Old: Print, TV, & Web)
- Book Publishing & Promotion
- Marine & Superyacht Industry
- Luxury Yacht Crew Recruitment
Julie Perry’s Experience
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YouTube and Online Video Marketing / Video SEO Consultant
YouTube Secret Weapon
(Online Media industry)
September 2008 — Present (1 year 3 months)
After having taken nine months off after a near catastrophic accident on January 1, 2008, I began consulting small businesses and entrepreneurs on online video marketing/SEO -- with special emphasis on using YouTube for small business -- in September of 2008. The strategies I teach are based on my previous experience as the creator and marketing force behind TheBoaters.TV, where much of our success came from our exposure on YouTube. (Note: TheBoaters.TV was a marketing tool to drive traffic and membership over to our main site, TheBoaters.com social network.)
My video marketing consulting work led to the creation of "YouTube Secret Weapon," a comprehensive 3-part DVD course on YouTube video marketing, video search engine optimization (vSEO), and ways to employ new media marketing to grow a business.
I coordinated and managed this project completely from concept to finished product (6 hours of content delivered to customers both digitally and via 3 DVDs) and created all marketing promotional materials, the website and blog sales tools, and email marketing campaigns.
The product is currently available at http://YouTubeSecretWeapon.com. -
Founder/Owner & Author
Work On A Yacht, LLC
(Hospitality industry)
August 2005 — Present (4 years 4 months)
My book, "The Insiders' Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous" (Morgan James Publishing, NY, NY; Oct 2006) is currently available via Amazon, BN.com, select book stores around the U.S., Canada, Europe, Australia, New Zealand, South Africa, and via my website: http://WorkOnAYacht.com.
I am currently developing several digital information products to educate young adults on employment opportunities working as crew aboard luxury mega yachts and superyachts, as well as in the marine industry at-large.
Available for speaking opportunities at career events and colleges/universities. -
VP Sales & Marketing
TheBoaters.com and TheBoaters.TV
(Online Media industry)
January 2007 — January 2008 (1 year 1 month)
VP of Sales & Marketing for TheBoaters.com and TheBoaters.TV.
* Developed, managed, and drove relationship marketing communications and membership acquisition activities for the TheBoaters.com—an online social community for recreational boat owners and enthusiasts. Responsibilities included leveraging social & new media platforms, blogger relations, and viral initiatives to generate buzz and drive targeted Web traffic to our site, convert prospects to members (and recommenders), and encourage membership loyalty and repeat visitors (social community management).
* Wrote and hosted TheBoaters TV (no longer in circulation), an interactive promotional podcast used to connect with the boating community via our TheBoaters.TV vlog, iTunes, YouTube, and 22 other video content-sharing sites.
* Oversaw the development of a Facebook application called BoatBook in order to build brand awareness, increase registered membership, and drive repeat traffic to TheBoaters.com.
* Monitored and participated in marine industry commentary on key blogs, Internet forums, and other social networks in order to introduce, position, and brand our online boating community in this niche.
* Tracked and analyzed Web analytics and key communications metrics to continually improve marketing efforts and members satisfaction. Developed media kit to sell preliminary advertising for site & podcast.
* Generated press coverage via traditional public relations outreach that resulted in Web traffic and industry recognition.
* Initiated and forged a partnership with the Boat Owners Association of the U.S. (BoatUS), the largest offline boating membership association in the country. -
Freelance Copywriter & Internet Marketing Consultant
Self-employed
(Self-Employed; Myself Only; Internet industry)
November 2004 — January 2007 (2 years 3 months)
While writing my first book, I supported myself as a freelance writer/copywriter and Internet marketing consultant. I specialized in direct response website copy, email marketing campaigns, eZine article writing, eNewsletters, press releases, and advertising copy (print and online). I also hosted a weekly real estate teleseminar series for one of my clients, ForeclosuresDaily.com.
Clients included Free IQ (FreeIQ.com), ForeclosuresDaily.com, MindTec, Inc., Bold Approach PR, Denver-Austin Publishing Group (independent book publisher), Miami Boat Investment, LLC, The Crew Report magazine, Motor Yacht StarFire, and Morgan James Publishing, LLC. -
Senior Advertising Sales Account Executive
Frontier Airlines & Proxy Partnerships/Mphasis Integrated, Inc. (HenryGill Advertising Agency)
(Public Company; 5001-10,000 employees; FRNT; Airlines/Aviation industry)
October 2003 — October 2004 (1 year 1 month)
Served as a freelance advertising sales representative for AirTran Airways’ "Arrivals" Magazine, ATA Airlines’ "Journey," Frontier Airlines’ "Frontier," Spirit Airlines’ "Spirit," and TransMeridian Airlines’ "TMAir" (all national, inflight magazines).
Was eventually hired by Proxy Partnerships and Mphasis Integrated, Inc. (HenryGill Advertising Agency) in Denver, Colorado to help launch Frontier Airlines’ new inflight entertainment program, "Wild Blue Yonder." I sold advertising space for both the inflight magazine and Frontier’s own inflight TV Channel (published and produced by Mphasis Integrated and Proxy Partnerships). -
Advertising Sales Director
American Trans Air (ATA Airlines, Inc.) and Ambassadair Travel Club's "Journey" Magazine (inflight)
(Public Company; ATAH; Airlines/Aviation industry)
October 2001 — October 2003 (2 years 1 month)
* Handled 100% of "Journey" magazine advertising sales while in full direction of the department (five additional outside sales rep brought in under my direction in March 2003).
* Single-handedly managed and grew over 50 existing advertising sales accounts, while prospecting, cold calling, and closing new leads on 42 new regional and national accounts.
* Led marketing team in researching and preparing a business plan proposal, presented to ATA Airlines Executives in Aug. 2002, convincing them to adopt Ambassadair Travel Club’s version of "Journey" as the official inflight magazine for ATA, the nation’s 10th largest airline at the time. The approved project launched in January 2003, resulting in nationwide circulation of the magazine and an immediate doubling of "Journey" advertising sales revenue.
* Re-engineered advertising sales efforts for "Journey" magazine in light of new national distribution: performed market and industry trend analysis (travel/tourism); single-handedly researched and developed media kit, sales tools, and national marketing efforts for ATA’s new system-wide distribution; developed strategic departmental business plan and budget.
* Collaborated with, oversaw, and directed one outside sales rep and a two-person, contracted editorial and production team to publish "Chicago Illustrated"—an arts & entertainment guide to the city of Chicago. This magazine within a magazine launched July 2003 within inflight versions of "Journey." I coordinated and managed this project completely from concept to finished product. Overall "Journey" ad sales increased $20K with this premiere issue.
* Increased overall "Journey" ad sales by over $280K between 2002-2003 and increased the offset of magazine production expenses to Ambassadair’s Marketing Department by 12%. (2001/2: 68%; 2003: 80% of costs covered, and when I left the position, they were moving quickly toward profit in 2004.) -
Luxury Yacht Stewardess
"I could tell you who I worked for, but I (or they) would have to kill you" ;-)
(Hospitality industry)
November 1998 — May 2001 (2 years 7 months)
Managed the interior of several different privately-owned and chartered luxury mega yachts--similar to “five-star hotels/palaces on water”--hosting $25,000+/day charters for celebrities and dignitaries.
Responsibilities included guest and crew provisioning, taking full accountability for interior cleanliness, meal presentation (Silver Service), stock management and budgeting, theme night planning and decorating, arranging guest excursions ashore, assisting in docking maneuvers, and supervising three other stewardesses. On one particluar yacht, I also served as the Purser (Captain’s office assistant) and handled the yacht's accounting, communications, ordering, and broker relations.
OH YEAH, and I wrote a book about the experience. ;-) Visit www.WorkOnAYacht.com to buy it (even if you aren't interested in working on yachts, I can assure you it's a fascinating and entertaining read...and it makes a great gift!). -
Political Campaign Manager
Libertarian Party of Indiana
(Online Media industry)
1998 — 1998 (less than a year)
* Fully managed two political campaigns for America’s third largest political party: Joe Hauptmann for U.S. Congress and Capt. Ted Sputh for Sheriff of Marion County (Indianapolis).
* Organized all campaign events, fundraisers, and volunteer activities; Wrote press releases, campaign materials, and copy for all advertisements (TV and radio).
* Hauptmann campaign received 11.2% of vote and shattered a state record in 1998 for the most number of votes received by a Libertarian federal candidate in a three-way race.
Julie Perry’s Education
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Indiana University Bloomington
Major: English Literature and Political Science (double major) - Graduated Summa Cum Laude 1993 — 1997
Minor: Psychology
- Activities and Societies:
- Phi Beta Kappa Academic Honor Society, Rhodes/British Marshall Scholarship Nominee (1997), Indiana University Student Association (IUSA) Senator, Mortar Board Honor Society, Blue Key Honor Society, Golden Key Honor Society, Order of Omega Honor Society, Commission on Personal Safety, Alpha Chi Omega Sorority (Rush Chairman), Hospice Volunteer, Professor's Teaching Assistant (Political Theory 101)
Additional Information
Julie Perry’s Websites:
Julie Perry’s Interests:
Online Marketing, Video Marketing, Copywriting, Writing, Social and New Media Marketing, Video & Audio Podcasting for Profit, Vlogging, Web 2.0, Luxury Yachting Industry, Marine Industry, Book Publishing, Copywriting and Editing, Comedy (stand-up, improv, sketch), Travel
Julie Perry’s Groups:
Marine Industries Association of South Florida (MIASF), International Superyacht Society (ISS), Alpha Chi Omega Sorority, Mortar Board, Phi Beta Kappa
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YouTube innovators Innovation & Creativity You Tube Network -
Maritime Network -
ThoseinMedia -
Smaller Indiana -
Digital Marketing -
YouTube Marketing Professionals -
Marina, Boatbuilding & Dealer Professionals
Julie Perry’s Honors:
Phi Beta Kappa National Academic Honor Society, Mortar Board National Academic Honor Society, I.U. Political Science Senior Achievement Award, Indiana University Honors Scholarship, Blue Key National Academic Honor Society, Golden Key National Academic Honor Society, Order of Omega National Academic Honor Society, Rhodes/British Marshall Scholarship Nominee (1997)
Julie Perry’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
