CEO and founder of Hi-Midia Brazil, the leading online ad network in Brazil
Brazil
CEO and founder of Hi-Midia Brazil, the leading online ad network in Brazil
Brazil
Entrepreneurial and hard working professional - internet industry and online advertising - Brazil and Latin America
General management, marketing strategy, HR management, competitive analysis, project leader.
(Internet industry)
May 2005 — Present (4 years 3 months)
Hi-Midia Brasil is the leading independant online advertising network in Brazil, which a reach of nearly 80% of internet users in Brazil.
Our premium ad network comprises more than 450 websites on the Brazilian market, and another 400 in Latin America.
We launched the first affiliate program platform in Brazil, and it is leader in the field of online "performance marketing" in the Brazilian market: http://www.afilio.com.br
Over 4.500 affiliated websites work with Afilio.
We are also the leading SEM (Search Engine Marketing) agency in Brazil: http://www.hi-midia.com/links-patrocinados/
Our technology team has in-depth expertise in adserving, web analytics (Omniture Site Catalyst, Google Analytics...), SEO (Search Engine Optimization). We help our clients track all of their online investments and optimize their online performance.
Our social marketing / viral team creates ad-hoc campaigns in social and community websites, blogs, social bookmarkings, as well as developing tailored content and solutions.
We work hard to provide our publishers with recurrent ad revenue streams, and we offer ad agencies and advertisers a turn key solution to advertising on the Brazilian internet, reaching their desired target through the most effective channels.
(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)
June 2003 — May 2005 (2 years)
Rio Flat provides beautiful, furnished apartments for short term rental to travellers visiting Rio de Janeiro, in the best neighbourhoods of the city, and with a great quality of service.
(Public Company; Internet industry)
May 2001 — September 2001 (5 months)
• Negotiations with different potential buyers and execution of the sale of iBazar Brazil to a Latin American competitor, Mercado Libre (Sept. 2001).
• General management of the Brazilian subsidiary.
(Privately Held; 51-200 employees; Internet industry)
September 1999 — May 2001 (1 year 9 months)
Launch of iBazar Brazil operation. Recruitment and management of local team (administrative, marketing, commercial, IT). Directly in charge of marketing strategy and execution ($10m over two years) and of sales strategy. iBazar becomes leader in its field in Brazil.
Reporting directly to iBazar CEO and President, based in Paris.
In charge of the Due Diligence of the subsidiary realized by eBay prior to their buyout of iBazar (May 2001).
(Public Company; 10,001 or more employees; Food Production industry)
July 1997 — December 1998 (1 year 6 months)
In charge of Danones imported brands for RJ state : Evian mineral water, Lu biscuits
Sales and marketing responsibilities : sales development, key accounts relationships, distributors support, PR and marketing investments.
Turnover: +75% vs. 1996.
(Privately Held; 1001-5000 employees; Management Consulting industry)
January 1994 — June 1994 (6 months)
Strategic consulting mission in the telecommunications industry : competitive analysis, market studies, demand forecast modeling, in-depth analysis of the Bristish and French market (face-to-face interviews with competitors), strategic recommendations.
(Privately Held; 11-50 employees; Market Research industry)
January 1992 — December 1993 (2 years)
Junior enterpise of HEC business school, managed by a team of 18 elected student administrators.
Operational (case studies for our clients) e administrative responsibilities : team management, relationships with HEC teachers and directors, training seminars with our corporate partners (Procter&Gamble, Arthur Andersen
).
Turnover: $1,1m in 1992, $1,4m in 1993.
MBA , Entrepreneurship, Finance , September 1991 — June 1995
MBA , Major in Finance and Entrepreneurship , 1994 — 1994
One semester of 2nd year MBA classes at NYU, part of an exchange program with HEC in France
Sports : surfing, windsurfing, rock climbing, mountain biking, trekking. Arts : Impressionism, and in general European paintings and sculptures from 1850 to 1950 are favourites, as well as French poetry. Also interested in modern design, ballets and operas. Travels : Oct 2001-2004, Round the World trip, through Africa, the Indian and Pacific oceans, Latin America and Europe… 1995-1997, Australia and SE Asia : an « off-the-beaten path » trip, focused on surfing, windsurfing, discovering local cultures and people, financed by temporary jobs along the way. Augt 1994, Cuba : a "round the island" bike trip and mission for a French NGO, interested in financing social and health projects in Cuba. Jul-Sept 1993, South America : 15.000 miles travelled backpacking, through Brazil, Argentina, Chile, Bolivia, Paraguay.