
Writer, Marketer, Research, Student
Washington D.C. Metro Area

Writer, Marketer, Research, Student
Washington D.C. Metro Area
In school part-time to earn Masters in Social Work (Catholic Univ) and also have a part-time job in microfinance, with a profitable, growing social-investment company.
Promotional, direct-response, copywriting, website sales optimization, home page makeovers, email campaigns, acquisition & conversion programs, brand messaging, online testing strategy, business development consulting.
(Banking industry)
September 2008 — Present (11 months)
I am working half-time for a microfinance company that loans money to micro investing banks in the third world, which then offer small retail loans to micro-entrepreneurs ranging from strawberry farmers to hot dog salesmen in Latin America, Eastern Europe, Africa and Asia.
(Privately Held; 1001-5000 employees; Publishing industry)
April 1986 — November 2000 (14 years 8 months)
Built seven profitable divisions and played key role taking company from $30 million to $300 million in annual sales. Hired/trained/mentored 60 marketers. Negotiated, established, promoted and managed over 20 joint ventures. Led creative for hundreds of ancillary products. Built huge back-end businesses for this health and investment newsletter publisher. Led publishing group, special products marketing, telemarketing, customer service, insert marketing, acquisition and retention marketing via direct mail. Cashed out to re-direct my marketing to online environments.
BA , Sociology , 1979 — 1980
Downwardly mobile and lovin' it! Democratic politics, evening kayaking, dog hiking, reading, writing, cleaning soon-to-be-empty nest, dancing, drafting bucket lists.
National Association of Social Workers
So Others Might Eat
"Best Idea" Award at Phillips International, circa 1993?
"Best Dancing" award in local spring show, 2006
"Best Song" written for local spring show 2003
"Democrat of the Year" as board member of Woman's Suburban Democratic Club 2008.