Internet Marketing at TF1
France
- Current
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- Internet Marketing at TF1 Publicité
- Past
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- Internet Marketing Manager at Magazine SPORT
- PR / Tour de France at Konica Minolta
- Marketing Project Manager and Internet Manager at Strasbourg Tennis Open
- Volunteer Manager at Strasbourg Marathon
- Internet Project Manager at Northern Arizona University
- Sales Project Manager at L'Express
- Education
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- IECS - The Strasbourg Graduate School of Management
- Northern Arizona University, College of Business Administration
- Université Henri Poincaré (Nancy I)
- Recommended
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1 person has recommended Julien - Connections
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382
connections
- Industry
- Marketing and Advertising
- Websites
Julien Hermetet’s Summary
Marketer specialized in New Media. Online experience both as an editor & advertising network. Currently working at the Pan-European leader TF1.
Check out my blog about sports marketing and new media (+30.000 visits per month):
http://www.marketingsportif.net
Quotations :
- Business magazines : Stratégies, Challenges, Courrier Cadres
- Radio and TV : France Inter, France 5
- Web : Club-Internet, Dico du Net, Tarif Média, APEC
- Blogs : PointBlog, Moovement, headhunter Jacques Froissant...
Julien Hermetet’s Specialties:
Internet, Internet Marketing, Online Marketing, Advertising, Partnerships, Search Engine Management, Internet Strategy, New Media Strategies, New Media Business Models, Online Community, Business Development, Project Management, Event Management, Sports, Blogging, Video, Blogs, Web TV, e-marketing, e-CRM,
Julien Hermetet’s Experience
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Internet Marketing
TF1 Publicité
(Public Company; FR0000054900; Broadcast Media industry)
September 2008 — Present (11 months)
=> Managing the TF1 Network's websites from a marketing & advertising point of view with a focus on web communities, music and games
- Managing a portfolio of websites gathering +/- 10M Unique Users Nielsen NetRatings
- Building sales packages and price settings
- Providing expertise on blogs & video in business proposals (web, web+TV, special operations, 360°)
- Creating and optimizing relationships with editors
- Analyzing the advertising media market and identifying key trends & opportunities
- Realizing ad hoc studies (e.g.: analyzing the profitability of a blog platform and repositioning the business model) -
Internet Marketing Manager
Magazine SPORT
(Online Media industry)
May 2006 — July 2008 (2 years 3 months)
=> Developing and managing the online marketing strategy
1. Audience and Promotion:
- Launching a brand new sport website on the French market
- Reaching a milestone: 1,1 Million Unique Users Nielsen NetRatings within 13 months (Top5)
- Developing customer acquisition and loyalty through marketing promotion
2. Marketing Product:
- Developing points of differentiation versus online competition
- Launching and managing the 1st Internet Community of Sport Fans (e-CRM)
3. Business development and Sales:
- Developing offers/new revenues and optimising Internet traffic
- Prospecting and negotiating partnerships: Exchange, visibility and services
- Constructing marketing arguments and working on online advertising packages
4. Project management and strategic intelligence:
- Relationships with suppliers and Internet agencies
- New products: Functional and technical specifications
- Benchmarking key Internet competitors: Editorial covers, Internet Marketing -
PR / Tour de France
Konica Minolta
(Public Company; 201-500 employees; Electrical/Electronic Manufacturing industry)
July 2005 — July 2005 (1 month)
Public Relations in the Tour de France 2005
Host, VIP driver, events co-manager -
Marketing Project Manager and Internet Manager
Strasbourg Tennis Open
(Sports industry)
March 2005 — June 2005 (4 months)
- 2nd Women Tennis Tournament in France (€1M budget)
- Working on marketing arguments and sponsoring offers
- Managing and developing partnerships, selling hospitality packages
- Building and executing the online strategy: Web project and marketing management.
Results: 15,000 Unique Users per day and >2M Page Views (May’05) -
Volunteer Manager
Strasbourg Marathon
(Sports industry)
June 2005 — June 2005 (1 month)
- Description of tasks & needs for the event
- Dispatching volunteers according to their abilities
- Coordination on D-day (200 volunteers) -
Internet Project Manager
Northern Arizona University
(Marketing and Advertising industry)
January 2004 — April 2004 (4 months)
- Managing the website: Audit report, recommendations and development
- Competitive review and benchmarking
- Producing marketing documents -
Sales Project Manager
L'Express
(Privately Held; 201-500 employees; Newspapers industry)
October 2002 — March 2003 (6 months)
- Launching a regional supplement of #1 French Newsmagazine L'Express
- Constructing marketing arguments to attract key accounts
- Direct Marketing Campaign: Prospect research, phoning and negotiation
- Marketing Promotion of the magazine: Media communication and sales force management
- Received Best Team Award
Julien Hermetet’s Education
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IECS - The Strasbourg Graduate School of Management
Master , Marketing, Sales, Strategy, Internet , 2001 — 2005
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Northern Arizona University, College of Business Administration
Management, Marketing, Internet 2003 — 2004
Exchange year at the College of Business Administration (Flagstaff, AZ, USA)
- Activities and Societies:
- Soccer (university team), Model of United Nations
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Université Henri Poincaré (Nancy I)
Prépa HEC 1999 — 2001
Additional Information
Julien Hermetet’s Websites:
Julien Hermetet’s Interests:
semi-marathon, tennis, scubadiving, blogging, music
